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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • S
    M

    Multiple educators

    Foundations of Cloud Analytics

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Cloud Solutions, Cloud Security, Business Analytics, Infrastructure as Code (IaC), Team Oriented, Virtual Machines, Exploratory Data Analysis, Hybrid Cloud Computing, Data Management, Data Visualization Software, System Monitoring, Enterprise Security, Data Integration, Data Processing, Data Manipulation, Statistical Software, Data Import/Export, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    114 reviews

    Beginner · Specialization · 1 - 3 Months

  • G

    Google

    Google Data Analytics

    Skills you'll gain: Data Presentation, Data Storytelling, Presentations, Data Cleansing, Rmarkdown, Data-Driven Decision-Making, Data Validation, Data Ethics, R (Software), Analytical Skills, Interactive Data Visualization, Dashboard, Spreadsheet Software, Ggplot2, SQL, File Management, Dashboard Creation, Data Analysis, Sampling (Statistics), Interviewing Skills

    4.5
    Rating, 4.5 out of 5 stars
    ·
    331 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Media and Communications, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Online Advertising, Integrated Marketing Communications, Communication Strategies, Social Media

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Amsterdam

    The Social Dimensions of Antimicrobial Resistance

    Skills you'll gain: Social Sciences, Surveys, Social Determinants Of Health, Scientific Methods, Social Impact, Infectious Diseases, Community Health, Health Systems, Public Health and Disease Prevention, Behavior Management, Public Health, Health Policy, Governance, Medical Science and Research, Microbiology, Policy Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Microsoft Excel, Content Performance Analysis, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Web Analytics, Campaign Management, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Decision Foundations & Diagnostic Analytics

    Skills you'll gain: Dashboard Creation, Dashboard, Root Cause Analysis, Descriptive Statistics, Strategic Decision-Making, Data Presentation, Risk Analysis, Decision Making, Descriptive Analytics, Analysis, Data Visualization, Strategic Thinking, Business Risk Management, Risk Management, Decision Intelligence, Data-Driven Decision-Making, Analytical Skills, Systems Thinking, Problem Solving, Analytics

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Visualization, Data Presentation, Data Storytelling, Technical Communication, Technical Documentation, Data Science, Version Control, Data Analysis, Data Processing, Analytical Skills, Project Planning, Social Media Analytics, Software Versioning, Content Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Data Analytics and Visualization

    Skills you'll gain: Google Sheets, Data-Driven Decision-Making, Looker (Software), Dashboard, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Spreadsheet Software, Dashboard Creation, SQL, Big Data, Business Intelligence, Data Pipelines, Data Analysis, Data Transformation, Google Workspace, Extract, Transform, Load, Data Warehousing, Data Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Beginner · Specialization · 3 - 6 Months

  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Data Analytics

    Skills you'll gain: Feature Engineering, Data Ethics, Exploratory Data Analysis, Analytics, Data Analysis, Machine Learning Algorithms, Data Preprocessing, Unsupervised Learning, Data Cleansing, Data Science, NumPy, Data Manipulation, Data Transformation, Data Structures, Pandas (Python Package), Dimensionality Reduction, Classification Algorithms, Python Programming, Regression Analysis, Data Visualization

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Electronic Media, Law, Regulation, and Compliance, Information Privacy, Media and Communications, General Data Protection Regulation (GDPR), Personally Identifiable Information, Digital Content, Digital Publishing, General Networking, Technology Strategies, Network Infrastructure, Regulation and Legal Compliance, Telecommunications, Legal Strategy, Legal Risk, Market Dynamics, Economic Development, Case Law, Lawsuits

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Financial Analytics & Decision Science

    Skills you'll gain: Operations Research, Probability & Statistics, Statistics, Excel Formulas, Data-Driven Decision-Making, Technical Analysis, Probability, Quantitative Research, Microsoft Excel, Sampling (Statistics), Probability Distribution, Operational Efficiency, Transportation Operations, Financial Analysis, Business Operations, Spreadsheet Software, Resource Utilization, Operations, Process Optimization, Finance

    Beginner · Specialization · 3 - 6 Months

  • R

    Rutgers the State University of New Jersey

    Supply Chain Analytics Essentials

    Skills you'll gain: Supply Chain Systems, Supply Chain Management, Strategic Decision-Making, Working Capital, Inventory and Warehousing, Supply Management, Data Analysis, Strategic Sourcing, Operational Efficiency, Business Metrics, Cash Flows, Performance Measurement, Job Analysis, Case Studies, Financial Analysis, Cost Reduction

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • Foundations of Cloud Analytics: SAS
  • Google Data Analytics: Google
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • The Social Dimensions of Antimicrobial Resistance: University of Amsterdam
  • Email Marketing Analytics & Optimization: Coursera
  • Decision Foundations & Diagnostic Analytics: Coursera
  • Hands-On Python Challenge: TrendWave Media: Coursera
  • Data Analytics and Visualization: Google Cloud
  • Introduction to Data Analytics: Birla Institute of Technology & Science, Pilani
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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