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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business and Financial Modeling Capstone

    Skills you'll gain: Portfolio Management, Financial Modeling, Data Presentation, Presentations, Microsoft PowerPoint, Business Modeling, Data Modeling, Quantitative Research, Business Analytics, Financial Data, Portfolio Risk, Spreadsheet Software, Investments, Return On Investment, Microsoft Excel, Finance, Financial Analysis, Regression Analysis, Model Optimization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    525 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to Create and Edit Pinterest Accounts

    Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Marketing Analytics, Looker (Software), Content Performance Analysis, Data-Driven Marketing, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    R

    Rice University

    America Through Foreign Eyes

    Skills you'll gain: International Relations, Intercultural Competence, Social Studies, Cultural Diversity, World History, Diversity Awareness, Political Sciences, Social Sciences, Economics, Sociology, Social Justice

    4.7
    Rating, 4.7 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Accelerate Your Job Search with AI

    Skills you'll gain: Interviewing Skills, Applicant Tracking Systems, Communication, Professional Development, Writing, Generative AI, Timelines, Personal Attributes, Professionalism

    4.6
    Rating, 4.6 out of 5 stars
    ·
    141 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la producción musical

    Skills you'll gain: Music Theory, Music, Post-Production, Media Production, Musical Composition, Music History, Multimedia, Digital Publishing, Creativity, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    192 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Faculty, Skills, and the Future of Higher Education

    Skills you'll gain: Education Software and Technology, Higher Education, Teaching, Digital pedagogy, Adaptability, Emerging Technologies, AI Integrations, Transfer Learning, Automation, Artificial Intelligence, Curriculum Development, Trend Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Créer un compte de gestionnaire d'entreprise Facebook

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, User Provisioning, Marketing Analytics, Online Advertising, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Crea un perfil de negocios en Twitter

    Skills you'll gain: Social Media Content, Trend Analysis, Social Media, Social Media Management, Web Presence, Social Media Strategy, Account Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    ManyChat for Beginners: Automate Instagram Lead Generation

    Skills you'll gain: Instagram, Email Marketing, Email Automation, Lead Generation, Marketing Automation, Make.com, Digital Marketing Tools, Google Sheets, Social Media, Gmail

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Business Planning, Fundraising and Crowdsourcing, Strategic Thinking, Ideation, Business Modeling, Market Opportunities, Team Building, Market Analysis, Initiative and Leadership, Strategic Planning, Resource Management, Customer Analysis, Customer Insights, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Social Media Analytics, Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Regression Analysis, Data Mining, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Advanced Analytics, Big Data, Analytics, Supervised Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    264 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Wharton Business and Financial Modeling Capstone: University of Pennsylvania
  • How to Create and Edit Pinterest Accounts: Coursera
  • Web Analytics & Reporting: Coursera
  • America Through Foreign Eyes: Rice University
  • Accelerate Your Job Search with AI: Google
  • Introducción a la producción musical: Universidad Nacional Autónoma de México
  • Faculty, Skills, and the Future of Higher Education: Coursera
  • Créer un compte de gestionnaire d'entreprise Facebook: Coursera
  • Crea un perfil de negocios en Twitter: Coursera
  • ManyChat for Beginners: Automate Instagram Lead Generation: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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