• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Integration

    Skills you'll gain: Salesforce, Salesforce Development, Data Quality, Data Modeling, Business Process Automation, Data Management, Business Process, User Accounts, Customer Relationship Management, Dashboard, Automation, Identity and Access Management, Business Reporting, Report Writing, Data Security, Cloud Computing

    4
    Rating, 4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Project Managers: Scaling with GenAI

    Skills you'll gain: Innovation, Project Management, Responsible AI, Generative AI, Cost Reduction, Team Performance Management, Workflow Management, Project Planning, Resource Allocation, Process Improvement, Risk Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    The data to decision path for infusion of AI in healthcare

    Skills you'll gain: Decision Intelligence, Data Governance, AI Enablement, Health Informatics, Machine Learning Algorithms, Analytics, Clinical Informatics, Machine Learning Methods, Advanced Analytics, Data-Driven Decision-Making, AI Integrations, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Decision Support Systems, Predictive Analytics, Applied Machine Learning, Machine Learning, Predictive Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Analysis with Pandas and Python

    Skills you'll gain: Pandas (Python Package), Data Import/Export, Matplotlib, Plot (Graphics), Pivot Tables And Charts, Jupyter, Data Visualization Software, Microsoft Excel, Data Analysis, Spreadsheet Software, Text Mining, Data Wrangling, Data Access, Data Manipulation, Data Cleansing, Data Presentation, Data Processing, Data Integration, Programming Principles, Time Series Analysis and Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    A quick tour on Big Data and Business Intelligence

    Skills you'll gain: NoSQL, Apache Hadoop, Apache Hive, Big Data, Database Systems, Artificial Intelligence, Data Architecture, Data Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Database Theory, Distributed Computing, Data Processing, Transaction Processing, Business Intelligence, Data Management

    4
    Rating, 4 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Digital Healthcare Informatics and AI

    Skills you'll gain: Health Informatics, Epidemiology, Clinical Informatics, Health Information Management and Medical Records, Epic EMR, Patient Flow, Public Health, Health Systems, Public Health and Disease Prevention, Innovation, Health Care, Healthcare Project Management, Data Analysis, Health Policy, Data Management, Natural Language Processing, Data Governance, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Regulatory Compliance

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Data Ethics, AI Personalization, Sales Process, Sales Presentation, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Prompt Engineering, Microsoft Copilot, Customer Analysis, Customer Relationship Management, Sales Strategy, Law, Regulation, and Compliance, Workflow Management, Sales, Responsible AI, Sales Presentations, Email Automation, Calendar Management

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Конкурентная стратегия

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Product Strategy, Strategic Marketing, Competitive Intelligence, Strategic Thinking, Corporate Strategy, Market Dynamics, Go To Market Strategy, New Product Development, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Opportunities, Design and Product, Decision Making, Innovation, Coordination

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Visualización de Datos - Gestión Empresarial

    Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Tableau Software, Data Visualization Software, Data-Driven Decision-Making, Interactive Data Visualization, Dashboard, Plotly, Dashboard Creation, Business Intelligence, Data Analysis, Data Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    97 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Key Success Factors in Supply Chain Finance

    Skills you'll gain: Supplier Management, Supply Chain Management, Supplier Relationship Management, Accounts Payable, Procurement, Customer Analysis, Cash Management, Prospecting and Qualification, Stakeholder Analysis, Commercial Lending, Working Capital, Stakeholder Management, Credit Risk, Financial Analysis, Cash Flows, Technology Solutions, Target Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 3 Months

1…285286287…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok