Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Creative Design, Adobe Photoshop, Typography, Color Theory
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Apache Spark, Data Pipelines, Data Integration, Big Data, Data Infrastructure, Data Processing, Dataflow, Data Management, Data Architecture, Scalability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, Applied Machine Learning, Predictive Modeling, Exploratory Data Analysis, Machine Learning, Machine Learning Methods
Intermediate · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Talent Management, Strategic Sourcing, Professional Networking, Interviewing Skills, LinkedIn, Market Research, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Exploratory Data Analysis, Business Intelligence, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Data Quality, Data Cleansing, Computer Vision, Visualization (Computer Graphics), Data Validation, Deep Learning, Image Analysis, Feature Engineering, Data Manipulation, Exploratory Data Analysis, Applied Machine Learning, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Storytelling, Infographics, Interactive Data Visualization, Storytelling, Data Visualization, Data Analysis, Graphic and Visual Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Financial Data, Financial Analysis, Analytics
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Surveys, Interactive Data Visualization, Stakeholder Communications, Presentations, Data Analysis, Data Management, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Natural Language Processing, Text Mining, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Artificial Neural Networks, Unstructured Data, Deep Learning, Data Processing, Machine Learning Methods, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Predictive Modeling, Predictive Analytics, Regression Analysis, Supervised Learning, Data Analysis, Scikit Learn (Machine Learning Library), Data Cleansing, Statistical Modeling, Data Validation, Data Transformation, Pandas (Python Package), Matplotlib
Mixed · Course · 1 - 4 Weeks