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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Dashboard Creation, Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Visualization, Data Presentation, Data Analysis Software, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    190 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Data Science as a Field

    Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Literacy, Data Analysis, Analysis, Applied Mathematics, Statistics, Computer Science

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI in Finance

    Skills you'll gain: Fraud detection, Financial Data, Forecasting, Financial Modeling, Risk Analysis, Strategic Decision-Making, Market Trend, FinTech, Financial Analysis, Predictive Analytics, AI Enablement, Generative AI, Decision Making, Applied Machine Learning, Risk Management, AI Workflows, Automation, Business Process Automation, Data Analysis, Financial Reporting

    Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    Notion for Beginners: Master the Core Features

    Skills you'll gain: Information Architecture, Content Management Systems, No-Code Development, Organizational Skills, Content Management, Document Management, Productivity, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Model Deployment, Real Time Data, Google Cloud Platform, Data Pipelines, Dataflow, Dashboard Creation, Data Preprocessing, Data Import/Export, Big Data, Data Governance, Tensorflow, Feature Engineering, Data Lakes, Dashboard, Data Warehousing, Apache Spark, Metadata Management, Extract, Transform, Load, Data Migration, Unstructured Data

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Development, Product Lifecycle Management, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Sales Presentations, Leadership and Management, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    RStudio for Six Sigma - Basic Descriptive Statistics

    Skills you'll gain: Sampling (Statistics), Plot (Graphics), Statistical Methods, Descriptive Statistics, Statistical Visualization, Data Import/Export, Pareto Chart, Histogram, Statistical Programming, Descriptive Analytics, Statistical Analysis, R (Software), Box Plots, R Programming, Data Synthesis, Probability Distribution, Probability & Statistics, Exploratory Data Analysis, Statistics, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Set Up Shop on Facebook Shops using Canva

    Skills you'll gain: Facebook, Customer experience improvement, Product Assortment, Social Media, Social Media Management, Social Media Content, Customer Engagement, Social Media Marketing, Photo Editing, E-Commerce, Customer Service, Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Washington

    Data Science at Scale - Capstone Project

    Skills you'll gain: Feature Engineering, Model Evaluation, Data Analysis, Model Training, Predictive Modeling, Data Wrangling, Statistical Modeling, Statistics, Data Science, Data-Driven Decision-Making, Data Preprocessing, Predictive Analytics, Data Collection, Applied Machine Learning, R Programming, Data Pipelines, Research, Supervised Learning, Technical Communication, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 3 Months

  • H

    HubSpot Academy

    Representante de Ventas de HubSpot

    Skills you'll gain: Sales Presentation, Sales Management, Sales Enablement, HubSpot CRM, Data Visualization, Prospecting and Qualification, Sales Presentations, Sales Development, Persona Development, Sales Process, Sales Training, Inside Sales, Sales Strategy, Data Storytelling, Employee Onboarding, Service Level Agreement, Sales Prospecting, Sales, Employee Coaching, Target Audience

    4.1
    Rating, 4.1 out of 5 stars
    ·
    11 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Visual Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a business profile on Twitter

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Crear Gráficos y Paneles con Microsoft Excel: Coursera
  • Data Science as a Field: University of Colorado Boulder
  • AI in Finance: AI CERTs
  • Notion for Beginners: Master the Core Features: Skillshare
  • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
  • Gestión de productos digitales: Fundamentos modernos: University of Virginia
  • RStudio for Six Sigma - Basic Descriptive Statistics: Coursera
  • How to Set Up Shop on Facebook Shops using Canva: Coursera
  • Data Science at Scale - Capstone Project: University of Washington
  • Representante de Ventas de HubSpot: HubSpot Academy

Skills you can learn in Marketing

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