• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free
    Free
    U

    Università Bocconi

    Startup Calling: dall'idea all'impatto

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Customer Acquisition Management, Business Architecture, User Research, Sales Strategy, Presentations, Customer Insights, Persona Development, Entrepreneurial Finance, New Product Development, Market Research, Market Opportunities, Customer Analysis, Product Development, Value Propositions, Market Analysis, User Feedback

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Coding with AI for MBAs

    Skills you'll gain: Model View Controller, Design and Product, Debugging, Integrated Development Environments, Software Design, User Interface (UI), Responsive Web Design, HTML and CSS, Data Modeling, Data Store, Database Development, User Interface (UI) Design, Database Design, Web Design and Development, Software Development Tools, NoSQL, Database Architecture and Administration, OpenAI API, Vibe coding, Programming Principles

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Certified Associate in Project Management Prep

    Skills you'll gain: Project Closure, Agile Project Management, Product Roadmaps, Project Management, Stakeholder Engagement, Backlogs, Procurement, Stakeholder Management, Scope Management, Project Management Life Cycle, Agile Methodology, Project Controls, Project Risk Management, Project Planning, Project Schedules, Project Scoping, Project Estimation, Project Implementation, Waterfall Methodology, Project Performance

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    RF/Microwave Design - S-parameter Analysis

    Skills you'll gain: Electronic Systems, Simulation and Simulation Software, Electronics Engineering, electromagnetics, Communication Systems, Electrical Engineering, Telecommunications, Test Equipment, Electronics, Performance Testing, Electronic Components, Technical Design, Wireless Networks, Engineering Design Process, Simulations, Engineering Analysis, Design, Design and Product, Grant Applications, Data Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Your UI/UX Portfolio with GitHub

    Skills you'll gain: User Interface and User Experience (UI/UX) Design, Hypertext Markup Language (HTML), User Experience Design, User Interface (UI), Cascading Style Sheets (CSS), HTML and CSS, GitHub, Microsoft Visual Studio, Application Deployment, Web Design and Development, Microsoft Development Tools, Web Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    29 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    D

    Duke University

    مقاييس الأعمال للشركات التي تعتمد على البيانات

    Skills you'll gain: Business Metrics, Business Analytics, Analytics, Performance Metric, Performance Measurement, Marketing Analytics, Financial Data, Business Analysis, Key Performance Indicators (KPIs), Tableau Software, Analytical Skills, Big Data, Data Analysis, Data Literacy, Case Studies, Microsoft Excel, Digital Transformation, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Alcanza tu audiencia en Instagram con influenciadores

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Drive Engagement, Social Media, Social Media Management, Driving engagement, Social Media Marketing, Social Media Strategy, Customer Engagement, Target Audience, Influencing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Java Servlet Development: From Basics to Real-World Projects

    Skills you'll gain: Model View Controller, Java Platform Enterprise Edition (J2EE), Frontend Integration, Back-End Web Development, Full-Stack Web Development, Server Side, Email Automation, Data Access, Apache Tomcat, Front-End Web Development, Application Servers, Java Programming, HTML and CSS, Databases, PostgreSQL, Relational Databases, Java, User Interface (UI), Web Design, Database Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    52 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build & Script a Breakout Game in Unity

    Skills you'll gain: Unity Engine, Game Design, Video Game Development, Animation and Game Design, Software Architecture, Visualization (Computer Graphics), Object Oriented Design, Code Reusability, Scripting, C# (Programming Language)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Insights

    Skills you'll gain: Customer Insights, AI Personalization, Customer Analysis, Customer experience strategy (CX), Generative AI, User Feedback, Customer experience improvement, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI for Brand Visibility

    Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling

    Beginner · Course · 1 - 4 Weeks

1…289290291…440

In summary, here are 10 of our most popular product marketing courses

  • Boost Your Brand's SEO Visibility: Coursera
  • Startup Calling: dall'idea all'impatto: Università Bocconi
  • Coding with AI for MBAs: University of Virginia
  • Certified Associate in Project Management Prep: LearnKartS
  • RF/Microwave Design - S-parameter Analysis: Coursera
  • Create Your UI/UX Portfolio with GitHub: Coursera
  • مقاييس الأعمال للشركات التي تعتمد على البيانات: Duke University
  • Alcanza tu audiencia en Instagram con influenciadores: Coursera
  • Java Servlet Development: From Basics to Real-World Projects: EDUCBA
  • Build & Script a Breakout Game in Unity: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok