• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • A

    Amazon Web Services

    Supply Chain Operations and Management

    Skills you'll gain: Supply Chain Systems, Reverse Logistics, Supply Chain Management, Transportation, Supply Chain, and Logistics, Supply Chain, Warehouse Operations, Supply Chain Planning, Operations Management, Inventory and Warehousing, Operations, Order Delivery, Transportation Operations, Warehousing, Order Fulfillment, Logistics Management, Warehouse Management, Order Management Systems, Transportation Management, Enterprise Resource Planning, Customer Relationship Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    4.6 stars, 8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (8K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • Y

    Yonsei University

    International Marketing & Cross Industry Growth

    Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality and Food Services, Hospitality, Brand Management, B2B Sales, Customer Service, Branding, Innovation, Guest Relations, Customer experience strategy (CX), Marketing Management, Promotional Strategies, Customer Relationship Management, Diversity Marketing, Growth Strategies, Digital Marketing

    4.7 stars, 2.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (2.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Communication Planning, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Branding, Market Opportunities, Customer experience improvement, Business Management, Business Modeling, Business Strategy, Marketing Channel, New Business Development, E-Commerce, Market Dynamics

    4.7 stars, 6.3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • C

    Chegg Skills

    Digital Marketing Channels and Ecosystems

    Skills you'll gain: Campaign Planning, Digital Marketing Campaigns, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Customer Engagement, Digital Analysis, Journey Mapping, Digital Media Strategy, Digital Brand Strategy, Marketing Strategies, Driving engagement, Integrated Marketing Communications, Marketing Planning, Social Media Campaigns, Marketing Strategy and Techniques, Target Audience, Business Strategy, Strategic Planning, Business Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Sales Prospecting and Lead Generation

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Value Propositions, Lead Generation, Sales Development, Sales, General Sales Practices, Sales Presentation, Sales Process, Case Studies, Sales Pipelines, Sales Strategy, Sales Presentations, Product Knowledge, Customer Acquisition Management, Customer Relationship Management, Customer Engagement, Business Development, Communication, Relationship Building

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • H

    Harvard Business School Online

    Building Competitive Advantage

    Skills you'll gain: Business Strategy, Value Propositions, Strategic Thinking, Strategic Partnership, Product Strategy, Competitive Analysis, Corporate Strategy, Business Strategies, Technology Strategies, Business Modeling, Customer experience strategy (CX), Journey Mapping, Customer Analysis, Revenue Management, Business Relationship Management, Market Dynamics, Market Opportunities, Relationship Management, Market Share, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Project Management with ChatGPT - A Practical Guide

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Multimodal Prompts, Project Management Software, Project Risk Management, Workflow Management, Project Controls, Generative AI, Risk Control, Administrative Support, Project Management, Risk Management, AI literacy, Decision Intelligence, Risk Analysis, Market Intelligence, Decision Making, Customer Service

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • I

    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    4.8 stars, 5.6K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (5.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Business Communication

    Skills you'll gain: Teamwork, Business Writing, Constructive Feedback, Conflict Management, Diversity and Inclusion, Collaboration, Team Building, Diversity Awareness, Business Correspondence, Business Communication, Team Collaboration, Recognizing Others, Motivational Skills, Decision Making, Collaborative Software, Writing, Team Motivation, Performance Management, Staff Management, Grammar

    4.8 stars, 11K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (11K) · Beginner · Specialization · 3 - 6 Months

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
  • G

    Google

    Conduct UX Research and Test Early Concepts

    Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Experience, Usability, User Research, Design Research, Data Ethics, User Interface and User Experience (UI/UX) Design, Research Design, Prototyping, Research Methodologies, Information Privacy

    4.8 stars, 6.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Introduction to Cybersecurity Tools & Cyberattacks

    Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Security Controls, Cyber Security Policies, Authorization (Computing), Multi-Factor Authentication, Human Factors (Security)

    4.6 stars, 17K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (17K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…293031…400

In summary, here are 10 of our most popular customer journey courses

  • Supply Chain Operations and Management: Amazon Web Services
  • Digital Marketing: Audience, Campaigns, and Metrics: University of Illinois Urbana-Champaign
  • International Marketing & Cross Industry Growth: Yonsei University
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Digital Marketing Channels and Ecosystems: Chegg Skills
  • Sales Prospecting and Lead Generation: Chegg Skills
  • Building Competitive Advantage: Harvard Business School Online
  • Project Management with ChatGPT - A Practical Guide: Packt
  • Foundations of Management: IESE Business School
  • Business Communication: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok