• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Planejamento Financeiro com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Cash Flow Forecasting, Cash Management, Cash Flows, Financial Forecasting, Financial Analysis, Entrepreneurial Finance, Business Planning, Financial Data, Financial Management, Financial Planning, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Data Presentation, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to edit and improve a Facebook Ad

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Campaigns, Social Media Content, Social Media Marketing, Online Advertising, Target Audience, Advertising Campaigns, Advertising, Social Media Strategy, Digital Advertising, Customer Insights, Social Media Analytics, Editing

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Video Production, Search Engine Optimization, Keyword Research, Product Promotion, Web Analytics and SEO, Social Media Content, Social Media Marketing, Content Optimization, Marketing Strategies, Strategic Partnership, Live Streaming, Social Media Strategy, Driving engagement, Promotional Strategies, Content Strategy, Online Advertising, Paid media, Performance marketing, Digital Advertising, Content Creation

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    6G Vision: ML, Intelligent Surfaces & Optical Networks

    Skills you'll gain: Wireless Networks, Emerging Technologies, Digital Communications, Communication Systems, Internet Of Things, Software-Defined Networking, Network Planning And Design, Distributed Computing, Artificial Intelligence and Machine Learning (AI/ML), Electrical Engineering, Electronics Engineering, Zero Trust Network Access, AI Integrations, Information Technology, Machine Learning, Trustworthiness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Design and innovation of business model

    Skills you'll gain: Business Modeling, Business Architecture, Entrepreneurship, Storytelling, Design Thinking, Business Strategy, Process Design, Innovation, Strategic Thinking, Systems Thinking, New Business Development, Media and Communications, Case Studies, Market Opportunities, Agile Methodology, Value Propositions, Competitive Analysis, General Networking

    3.8
    Rating, 3.8 out of 5 stars
    ·
    10 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Empower School of Health

    Foundations of Digital Health & Ethical Aspects

    Skills you'll gain: Healthcare 5.0, Health Technology, Healthcare Ethics, Data Ethics, Telehealth, Medical Privacy, Surgery, Law, Regulation, and Compliance, Health Informatics, Health Information Management, Health Disparities, Health Care Procedure and Regulation, AI Security, Health Equity, Ethical Standards And Conduct, Public Health, Regulatory Compliance, Health Policy, Biomedical Technology, Automation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Reimagining Educational Innovation

    Skills you'll gain: Innovation, Initiative and Leadership, Open Mindset, Education and Training, Leadership, Community Development, Empowerment, Teaching, Pedagogy, Self-Awareness, Collaboration, Family Support, Community Organizing, Personal Development, Professional Development, Relationship Building, Network Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Urban Climate Governance: Towards 1.5° Celsius Alignment

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Natural Resource Management, Climate Change Adaptation, Sustainable Development, Sustainable Systems, Energy and Utilities, Sustainable Design, Scientific Methods, Sustainable Technologies, Policty Analysis, Research, and Development, Transportation Operations, Environmental Policy, Governance

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    ISAE-SUPAERO

    Developments of structural dynamics

    Skills you'll gain: Finite Element Methods, Structural Engineering, Structural Analysis, Vibrations, Mathematical Modeling, Mechanical Engineering, Linear Algebra, Mechanics, Numerical Analysis, Control Systems, Differential Equations, Digital Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

1…299300301…414

In summary, here are 10 of our most popular market research courses

  • Fundamentos de Planejamento Financeiro com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • Hábitos do Consumidor: Fundação Instituto de Administração
  • How to Create and Explore a Data Set: American Psychological Association
  • How to edit and improve a Facebook Ad: Coursera
  • YouTube Marketing 2026: YouTube SEO & Algorithms: Alex Genadinik
  • 6G Vision: ML, Intelligent Surfaces & Optical Networks: University of Glasgow
  • Social Listening: Coursera
  • Design and innovation of business model: Tecnológico de Monterrey
  • Foundations of Digital Health & Ethical Aspects: Empower School of Health
  • Reimagining Educational Innovation: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok