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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Report Writing, Strategic Prioritization, Data Storytelling, Business Priorities, Data Analysis, Product Roadmaps, Writing, Strategic Thinking, Decision Making, Analytical Skills, Strategic Communication, Risk Analysis, Product Improvement, Resource Allocation, Trend Analysis, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

  • I

    IE Business School

    Marketing Management Essentials: Product and Branding

    Skills you'll gain: Product Lifecycle Management, Market Trend, Product Marketing, Product Strategy, Product Management, Trend Analysis, Market Analysis, Competitive Analysis, Brand Management, Branding, Strategic Marketing, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Agile Product Development, Product Strategy, Product Design, Market Analysis, Product Planning, Market Research, Customer Analysis, Target Market, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making, Team Oriented, Data Analysis, Product Knowledge, Technical Communication

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    Product Roadmaps 101 - Essentials for New Product Managers

    Skills you'll gain: Product Roadmaps, Product Management, Product Planning, Product Development, Business Priorities, Plan Execution, Prioritization, Product Lifecycle Management, User Feedback, Customer Insights, Stakeholder Communications, Strategic Planning, Change Management, Stakeholder Management, Communication Strategies, Stakeholder Engagement, Stakeholder Analysis

    Beginner · Course · 1 - 3 Months

  • X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    The Product Manager's Guide to Product Portfolio Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Portfolio Management, Product Management, Portfolio Risk, Strategic Prioritization, Case Studies, Performance Metric, Business Strategy, Growth Strategies, Business Metrics, Market Share, Performance Measurement, Strategic Decision-Making, Product Development, Market Opportunities, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Visual Storytelling, Brand Marketing, Content Development and Management, Process Development, Style Guides, Oral Expression

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • X

    Xbox

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Mockups, Usability Testing, Wireframing, User Experience, UI/UX Research, User Centered Design, User Feedback, Design, Human Centered Design, Prototyping, Figma (Design Software)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Product Planning, Product Strategy, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Project Planning, Registration, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    614 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.8K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Drive Product Success with Data Decisions: Coursera
  • Marketing Management Essentials: Product and Branding: IE Business School
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Product Roadmaps 101 - Essentials for New Product Managers: Packt
  • Product Launch and Post-Launch Management: Xbox
  • The Product Manager's Guide to Product Portfolio Strategy: Packt
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Product Design and UX/UI Fundamentals: Xbox

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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