Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Report Writing, Strategic Prioritization, Data Storytelling, Business Priorities, Data Analysis, Product Roadmaps, Writing, Strategic Thinking, Decision Making, Analytical Skills, Strategic Communication, Risk Analysis, Product Improvement, Resource Allocation, Trend Analysis, Project Estimation
Intermediate · Course · 1 - 4 Weeks

Pearson
Skills you'll gain: Marketing, Target Market, Target Audience, Marketing Management, Strategic Marketing, Product Planning, Product Strategy, Promotional Strategies, Product Marketing, New Product Development, Market Research, Product Lifecycle Management, Global Marketing, Product Promotion, Marketing Planning, Business Marketing, Brand Marketing, Product Management, Consumer Behaviour, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems
Beginner · Specialization · 3 - 6 Months

Xbox
Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis
★ 4.6 (72) · Beginner · Professional Certificate · 3 - 6 Months

SkillUp
Skills you'll gain: Product Planning, New Product Development, Product Management, Innovation, Product Development, Product Lifecycle Management, Competitive Analysis, Product Strategy, Product Roadmaps, Agile Product Development, Stakeholder Communications, Project Management Life Cycle, Goal Setting, Product Design, Ideation, Market Analysis, Smart Goals, Stakeholder Engagement, Registration, Leadership
★ 4.6 (632) · Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Agile Methodology, Agile Product Development, Agile Software Development, Product Strategy, Product Design, Market Analysis, Technical Management, Product Marketing, Product Planning, Market Research, Customer Analysis, Target Market, Commercialization, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Product Roadmaps, User Story, Market Research, Product Management, User Interface and User Experience (UI/UX) Design, Product Lifecycle Management, Usability, Microsoft Copilot, UI/UX Strategy, Market Analysis, Design Thinking, Competitive Analysis, Market Intelligence, User Interface (UI) Design, Cross-Functional Team Leadership, Market Opportunities, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance
★ 4.5 (418) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Product Development, New Product Development, Strategic Marketing, Marketing, Promotional Strategies, Consumer Behaviour, Marketing Strategies, Field Marketing, Research, Marketing Planning, Product Design, Product Marketing, Go To Market Strategy, Commercialization, Research Methodologies, Product Strategy, Market Dynamics, Business, Environment, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, Competitive Analysis, Stakeholder Communications, Goal Setting, Product Management, Ideation, Market Analysis, Smart Goals, Stakeholder Engagement, Stakeholder Management, Product Planning, New Product Development, Market Research, Product Strategy, Teamwork, Product Development, Product Marketing, Organizational Effectiveness, Leadership, Communication
★ 4.6 (387) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization
★ 4.6 (40) · Beginner · Course · 1 - 3 Months

STARWEAVER
Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
★ 4.3 (51) · Intermediate · Specialization · 1 - 4 Weeks