• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    CNNs with TensorFlow: Basics of Machine Learning

    Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Plot (Graphics), Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Python Programming, Model Training, Model Evaluation, Model Optimization, Adaptability, Problem Solving

    Intermediate · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    On-Page SEO

    Skills you'll gain: Blogs, Search Engine Optimization, Copywriting, Content Optimization, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Digital Marketing Tools, Driving engagement, Generative AI

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Putting SQL to Work: The TechMart Challenge

    Skills you'll gain: SQL, Report Writing, Data Cleansing, Analytics, Data Analysis, Data Manipulation, Data Wrangling, Analytical Skills, Prompt Engineering Tools, Business Analysis, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Big Data Foundations with Hadoop and Spark

    Skills you'll gain: Apache Kafka, Apache Hadoop, Apache Spark, Real Time Data, Scala Programming, Data Integration, Command-Line Interface, AWS Kinesis, Apache Hive, Big Data, Applied Machine Learning, Data Processing, Systems Design, System Design and Implementation, Apache Cassandra, Data Pipelines, Java, Distributed Computing, Query Languages, IntelliJ IDEA

    ★ 4.6 (15) · Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Apply SPSS Fundamentals for Data Analysis

    Skills you'll gain: Data Transformation, SPSS (Software), SPSS, Statistical Visualization, Statistical Analysis, Data Manipulation, Data Wrangling, Data Visualization Software, Data Processing, Data Analysis, Statistical Software, Data Import/Export, Descriptive Statistics, Data Analysis Software, Graphing

    ★ 4.9 (11) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Fundamentos de Administración Estratégica

    Skills you'll gain: Organizational Strategy, Business Strategy, Business Strategies, Strategic Decision-Making, Business Planning, Administration, Strategic Thinking, Plan Execution, Performance Measurement, Business Management, Competitive Analysis, Performance Management, Market Opportunities, Market Analysis

    ★ 4.7 (15) · Mixed · Course · 1 - 3 Months

  • S

    Sungkyunkwan University

    The Fundamental of Data-Driven Investment

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Investments, Performance Analysis, Risk Modeling, R Programming, R (Software), Time Series Analysis and Forecasting, Risk Analysis, Financial Analysis, Market Data, Financial Modeling, Financial Forecasting, Financial Data, Statistical Programming, Risk Management, Correlation Analysis, Regression Analysis, Data Manipulation

    ★ 4.4 (7) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Python: de explorador de datos a analista

    Skills you'll gain: Exploratory Data Analysis, Data Visualization Software, Data Science, Pandas (Python Package), Python Programming, Data Analysis, Advanced Analytics, Software Installation, Scripting, Data Transformation, Package and Software Management, Data Manipulation, Program Development, Development Environment, Virtual Environment

    ★ 3.8 (10) · Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    PySpark: Apply & Evaluate Predictive ML Models

    Skills you'll gain: Model Evaluation, PySpark, Apache Spark, Logistic Regression, Predictive Modeling, Applied Machine Learning, Unsupervised Learning, Decision Tree Learning, Predictive Analytics, Advanced Analytics, Machine Learning Methods, Random Forest Algorithm, Model Training, Regression Analysis, Classification Algorithms, Machine Learning Algorithms, Data Pipelines

    ★ 5 (12) · Mixed · Course · 1 - 4 Weeks

  • S

    Skillshare

    Packaging Design: Redesign a Product for a Brand from A to Z

    Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Design Strategies, Adobe Illustrator, Graphic Design, Branding, Market Analysis, Digital Design, Graphic and Visual Design, Adobe Photoshop, Design Elements And Principles, Personal Development, Ideation, Process Development, Strategic Thinking, Design Research, Professional Development, Creative Thinking

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Applications of Software Architecture for Big Data

    Skills you'll gain: Databases, Database Development, Database Management, Acceptance Testing, Data Architecture, Web Applications, Microservices, Software Architecture, Software Engineering, System Testing, Data Infrastructure, Software Systems, System Monitoring, Functional Requirement, Application Deployment, Site Reliability Engineering, Middleware, Distributed Computing, Prototyping, Big Data

    ★ 3.5 (19) · Advanced · Course · 1 - 4 Weeks

  • P

    Packt

    Value-Based Selling

    Skills you'll gain: Selling Techniques, Value Propositions, Sales Strategy, Growth Strategies, Marketing Strategies, Thought Leadership, Content Marketing, Innovation, Target Audience, Marketing, Continuous Improvement Process, Customer Relationship Building, Intellectual Property, Communication, Content Creation

    Intermediate · Course · 1 - 3 Months

1…300301302…493

In summary, here are 10 of our most popular marketing analytics courses

  • CNNs with TensorFlow: Basics of Machine Learning: Coursera
  • On-Page SEO: Alex Genadinik
  • Putting SQL to Work: The TechMart Challenge: Coursera
  • Big Data Foundations with Hadoop and Spark: Packt
  • Apply SPSS Fundamentals for Data Analysis: EDUCBA
  • Fundamentos de Administración Estratégica: Universidades Anáhuac
  • The Fundamental of Data-Driven Investment: Sungkyunkwan University
  • Python: de explorador de datos a analista: Universidad Nacional Autónoma de México
  • PySpark: Apply & Evaluate Predictive ML Models: EDUCBA
  • Packaging Design: Redesign a Product for a Brand from A to Z: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok