• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    SPSS: Apply & Evaluate Cluster Analysis Techniques

    Skills you'll gain: Unsupervised Learning, SPSS (Software), SPSS, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Machine Learning Methods, Statistical Software, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Mining, Data Cleansing, Data Analysis, Statistical Methods, Data Visualization

    ★ 4.8 (20) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Organizational Templates in Trello

    Skills you'll gain: Organizational Skills, Project Management Software, Organizational Structure, Collaborative Software, Organizational Effectiveness, Team Management, Project Management, User Accounts

    ★ 4.6 (19) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Adobe

    Getting started with compositing in Adobe Photoshop

    Skills you'll gain: Visual Storytelling, AI powered creativity, Storytelling, Marketing Design, Color Theory, Creative Thinking, Creative Problem-Solving, Editing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Plot (Graphics), Data Visualization, Scientific Visualization, Datamaps, Interactive Data Visualization, Data Visualization Software, Scatter Plots, Python Programming, Exploratory Data Analysis, Data Import/Export, Data Analysis, Medical Science and Research, Analysis

    ★ 4.2 (13) · Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Oracle SQL 21c: Database Design & Query Mastery

    Skills you'll gain: Oracle SQL Developer, Oracle Databases, Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Database Management Systems, Databases, Database Development, Query Languages, Data Transformation, Data Management, Case Studies, Pivot Tables And Charts, Data Analysis, Data Integration, Performance Tuning, Business Intelligence, Analytics

    ★ 4.6 (30) · Beginner · Specialization · 1 - 3 Months

  • S

    Skillshare

    Understand & Use AI – ChatGPT with Smart Prompting Tips

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, AI powered creativity, Large Language Modeling, AI Personalization, AI literacy, Process Optimization, Business Process Automation, LLM Application, Business Process, Content Creation, Social Media, Artificial Intelligence, Writing

    ★ 4.2 (15) · Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Project Schedules, Project Estimation, Statistical Analysis, Statistical Methods, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Work Breakdown Structure, Lean Six Sigma, Process Analysis, Data Collection, Project Scoping, Probability & Statistics, Performance Measurement, Scope Management, Performance Metric, Quality Assessment

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Using Porter’s Five Forces Model for Competitive Analysis

    Skills you'll gain: Competitive Analysis, Business Strategy, Strategic Thinking, Market Analysis, Competitive Intelligence, Case Studies, Corporate Strategy, Customer Analysis, Market Dynamics, Market Opportunities, Strategic Planning, New Business Development, Supplier Management, Entrepreneurship, Leadership

    Intermediate · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Cultural Sensitivity, Ethical Standards And Conduct, Digital Communications, Drive Engagement, Employee Engagement, Branding

    ★ 4.7 (33) · Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Big Data Processing Using Hadoop

    Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Dataflow, Analytics, Data Science, Databases, Data Integration, SQL, Query Languages, File I/O, Data Architecture, Distributed Computing, Performance Tuning

    ★ 4.6 (9) · Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Brand Awareness, Brand Marketing, Campaign Planning, Performance Metric, Marketing Planning, Marketing Strategies, Marketing Analytics, Branding, Strategic Partnership, Competitive Intelligence, Brand Strategy, Brand Management, Microsoft Copilot, Customer Insights, Promotions and Campaigns, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Power BI Capstone Project

    Skills you'll gain: Inventory and Warehousing, Database Design, Data-Driven Decision-Making, Analytics, Cloud Storage, Dashboard, Spreadsheet Software, Dashboard Creation, Data Management

    ★ 4.8 (16) · Intermediate · Course · 1 - 4 Weeks

1…300301302…493

In summary, here are 10 of our most popular marketing analytics courses

  • SPSS: Apply & Evaluate Cluster Analysis Techniques: EDUCBA
  • Create Organizational Templates in Trello: Coursera
  • Getting started with compositing in Adobe Photoshop: Adobe
  • Covid-19 Death Medical Analysis & Visualization using Plotly: Coursera
  • Oracle SQL 21c: Database Design & Query Mastery: EDUCBA
  • Understand & Use AI – ChatGPT with Smart Prompting Tips: Skillshare
  • The DMAIC Framework - Define and Measure Phase: SkillUp
  • Using Porter’s Five Forces Model for Competitive Analysis : Coursera
  • Effective Corporate Communication: Principles & Evolution: Starweaver
  • Big Data Processing Using Hadoop: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok