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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Organizational Templates in Trello

    Skills you'll gain: Organizational Skills, Project Management Software, Organizational Structure, Collaborative Software, Organizational Effectiveness, Team Management, Project Management, User Accounts

    ★ 4.6 (19) · Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Análise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Columbia University

    HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective)

    Skills you'll gain: Care Coordination, Care Management, Value-Based Care, Patient-centered Care, Health Informatics, Case Management, Health Technology, Health Care, Patient Communication, Health Systems, Patient Education and Support, Health Information Management, Patient Advocacy, Community Health, Data Sharing, Decision Support Systems, Community and Social Work, Case Studies

    ★ 4.7 (30) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Deep Learning RNN & LSTM: Stock Price Prediction

    Skills you'll gain: Data Preprocessing, Data Processing, Model Optimization, Recurrent Neural Networks (RNNs), Model Training, Data Transformation, Financial Forecasting, Feature Engineering, Model Evaluation, Statistical Visualization, Time Series Analysis and Forecasting, Exploratory Data Analysis, Deep Learning, Predictive Modeling, Forecasting, Predictive Analytics, Artificial Neural Networks, Development Environment

    ★ 4.5 (11) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Python Fundamentals: Apply Data Structures

    Skills you'll gain: Data Structures, Python Programming, Algorithms, Data Manipulation, Computational Thinking, Programming Principles, Data Processing, Data Dictionary, Computer Programming, Text Mining

    ★ 4.6 (17) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Business proposal with Visme for businesses

    Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentations, Presentations, Value Propositions, Data Visualization, Company, Product, and Service Knowledge, Business Strategy, Entrepreneurship

    ★ 3.6 (11) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña Productos Digitales con Visme

    Skills you'll gain: Graphic and Visual Design Software, Graphical Tools, Logo Design, Graphic Design, Digital Design, Graphic and Visual Design, Creative Design, Collaborative Software, Marketing Materials, Design Software, Advertising, Organizational Skills, Marketing, Color Theory

    ★ 5 (9) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Social Determinants of Health: Data to Action

    Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Public Health and Disease Prevention, Statistical Analysis, Systems Thinking, Statistical Software, Data Analysis, Community Development, Box Plots, Substance Abuse, Scatter Plots, Climate Change Programs

    ★ 4.8 (21) · Beginner · Specialization · 3 - 6 Months

  • S

    Starweaver

    Effective Corporate Communication: Principles & Evolution

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Cultural Sensitivity, Ethical Standards And Conduct, Digital Communications, Drive Engagement, Employee Engagement, Branding

    ★ 4.7 (33) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Metrics, Reporting & Campaign Strategy

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization

    Intermediate · Specialization · 3 - 6 Months

  • D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Metric, Performance Analysis, Performance Measurement, Customer Demand Planning, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Data Analysis

    ★ 4.7 (25) · Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Building AI Agents with DeepSeek using Make.com

    Skills you'll gain: Make.com, Email Automation, Deepseek, Agentic Workflows, AI Workflows, LLM Application, DeepSeek API, No-Code Development, Automation, AI Integrations, Debugging

    ★ 4.6 (9) · Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Create Organizational Templates in Trello: Coursera
  • Análise de Segmentação de Mercado: Fundação Instituto de Administração
  • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Social/Peer Perspective): Columbia University
  • Deep Learning RNN & LSTM: Stock Price Prediction: EDUCBA
  • Python Fundamentals: Apply Data Structures: EDUCBA
  • Create a Business proposal with Visme for businesses: Coursera
  • Diseña Productos Digitales con Visme: Coursera
  • Social Determinants of Health: Data to Action: University of Minnesota
  • Effective Corporate Communication: Principles & Evolution: Starweaver
  • Email Metrics, Reporting & Campaign Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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