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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Design and Apply Generative AI for HR Performance

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Ethics, Responsible AI, Generative AI, Generative Model Architectures, Human Resources Management and Planning, HR Tech, Talent Recruitment, Human Resource Strategy, AI Product Strategy, AI Personalization, AI Integrations, People Analytics, AI literacy, AI Enablement, Ethical Standards And Conduct, Risking, Performance Analysis, Performance Metric

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    Pandas with Python: Analyze, Transform & Export Data

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Data Transformation, Plot (Graphics), Data Analysis, Data Cleansing, Data Preprocessing, Memory Management, Sampling (Statistics)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Mixed · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    From Data to Decisions: Making Predictions with AI

    Skills you'll gain: Statistical Methods, Data Literacy, Regression Analysis, Statistical Analysis, Correlation Analysis, Technical Communication, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, AI literacy, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

    Skills you'll gain: Model Evaluation, Model Training, Google Cloud Platform, Model Optimization, Model Deployment, Data Preprocessing, MLOps (Machine Learning Operations), Predictive Modeling, Google Analytics, Applied Machine Learning, Cloud Deployment, Cloud Storage, Machine Learning, Data Management

    Intermediate · Project · Less Than 2 Hours

  • A

    American Psychological Association

    Data Exploration in Psychology

    Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Data Visualization, Statistical Analysis, Descriptive Statistics, Histogram, Data Analysis, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Literacy, Probability & Statistics, Analysis, Graphing, Variance Analysis, Statistical Visualization, Statistical Methods, Probability Distribution, Social Sciences

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SAE Institute México

    Storytelling y medios digitales

    Skills you'll gain: Storytelling, Storyboarding, Visual Storytelling, Digital Analysis, Content Creation, Media Production, Multimedia, Technical Writing, Digital Communications, Writing, Scripting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    From Data to Insights with Google Cloud 日本語版

    Skills you'll gain: Looker (Software), Google Cloud Platform, Big Data, SQL, Applied Machine Learning, Data Visualization, Dashboard, Machine Learning, Dashboard Creation, Data Transformation, Data Integrity, Data Validation, Data Access, Data Cleansing, Data Quality, Data Wrangling, Data Infrastructure, Data Analysis, Data Preprocessing, Machine Learning Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Design Engaging Social Media Visuals Fast

    Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Social Media, Instagram, Creative Design, Style Guides, Graphic and Visual Design Software, Facebook, Graphic Design, Graphic and Visual Design, Digital Design, Technical Standard, Image Quality, Design Specifications, Branding, Content Optimization

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Marketing Collateral, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Benefits: Health, Wellness, Work & Lifestyle

    Skills you'll gain: Benefits Administration, Compensation and Benefits, Benefits Enrollment Processes, Human Resource Policies, Tax Management, Human Resources, Human Resources Management and Planning, Employee Assistance Programs, Communication Planning, Internal Communications, Health Equity, Health Care, Program Evaluation, Managed Care, Administration, Insurance, Diversity and Inclusion

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Explore SAP Data Foundation using Looker Dashboards

    Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Data Literacy, Business Intelligence, Business Intelligence Software, Order Processing, Customer Insights, Google Cloud Platform, Order Management, Dashboard, Business Analysis, Data Analysis, Sales Management, Sales, Enterprise Resource Planning

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Project Management: Acronyms to Trello Tasks

    Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Digital Marketing Tools, Coordinating, Project Management, Organizational Skills, Marketing Operations, Timelines, Communication, Marketing Planning, Vocabulary, Accountability

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Design and Apply Generative AI for HR Performance: EDUCBA
  • Pandas with Python: Analyze, Transform & Export Data: EDUCBA
  • From Data to Decisions: Making Predictions with AI: Vanderbilt University
  • Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions: Google Cloud
  • Data Exploration in Psychology: American Psychological Association
  • Storytelling y medios digitales: SAE Institute México
  • From Data to Insights with Google Cloud 日本語版: Google Cloud
  • Design Engaging Social Media Visuals Fast: Coursera
  • Créer des visuels pour une boutique Facebook avec Canva: Coursera
  • Benefits: Health, Wellness, Work & Lifestyle: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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