• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Modern Data Architecture Fundamentals with Microsoft Fabric

    Skills you'll gain: Data Architecture, Data Lakes, Enterprise Architecture, Data Warehousing, Data Integration, Virtualization, Cloud Storage, Metadata Management, Data Storage, Data Transformation, Scalability

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introducción a Azure Data Factory para Big Data

    Skills you'll gain: Data Pipelines, Big Data, Microsoft Azure, Data Processing, Data Integration, Cloud Management, Cloud Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building Your Artistic Brand

    Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to Set up Facebook Pixel

    Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Getting Started with Cloud Data Fusion

    Skills you'll gain: Data Pipelines, Google Cloud Platform, Cloud-Based Integration, Data Transformation, Data Integration, Data Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    6 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Practical Geospatial Geostatistical Modeling

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Statistical Modeling, R Programming, Statistical Analysis, R (Software), Probability & Statistics, Statistical Programming, Data Wrangling, Data Analysis, Simulations, Statistical Methods, Rmarkdown, Data Cleansing, Box Plots, Plot (Graphics)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Data Analysis with Pandas and Python

    Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Data Wrangling, Data Access, Programming Principles, Python Programming, Data Structures, Development Environment, Scripting, Package and Software Management, Software Installation, Object Oriented Programming (OOP)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Development, Sales Strategy, Sales Process, Sales, Sales Prospecting, General Sales Practices, Lead Generation, Customer Analysis, Presentations, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Art of Doing - Web Development for Beginners

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Javascript, Web Design, Event-Driven Programming, Web Design and Development, Development Environment, Web Development, Integrated Development Environments, Web Applications, Hypertext Markup Language (HTML), Programming Principles, Graphic and Visual Design, Animations, Typography, Color Theory, Software Installation, Web Analytics and SEO, Data Validation

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Crash Course on Interactive Data Visualization with Plotly

    Skills you'll gain: Plotly, Histogram, Interactive Data Visualization, Scatter Plots, Plot (Graphics), Data Visualization, Data Analysis, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…312313314…483

In summary, here are 10 of our most popular customer analytics courses

  • Modern Data Architecture Fundamentals with Microsoft Fabric: Microsoft
  • Introducción a Azure Data Factory para Big Data: Coursera
  • Design Strategies for Maximizing Total Data Quality: University of Michigan
  • Building Your Artistic Brand: University of Colorado Boulder
  • How to Set up Facebook Pixel: Coursera
  • Getting Started with Cloud Data Fusion: Google Cloud
  • Apply Market-Scan for Top Suppliers: Coursera
  • Practical Geospatial Geostatistical Modeling: Case Western Reserve University
  • Foundations of Data Analysis with Pandas and Python: Packt
  • Inbound Sales: HubSpot Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok