• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • C

    Chris Croft Training

    Sales - First 90 Days in a New Sales Job

    Skills you'll gain: Sales Process, Sales Development, Consultative Selling, Sales Pipelines, Sales Training, Sales, Sales Prospecting, Lead Generation, Communication, Sales Strategy, Influencing, Customer Relationship Management, Time Management, Professional Development, Account Management, Customer Relationship Building, Goal Setting, Active Listening, New Business Development, Relationship Building

    Mixed · Course · 1 - 3 Months

    Category: New
    New
  • M

    Microsoft

    Team Effectiveness

    Skills you'll gain: Constructive Feedback, Customer Service, Service Level, Team Performance Management, Service Management, Team Oriented, Customer Support, Management Reporting, Customer experience improvement, Service Improvement, Team Building, Performance Reporting, Business Reporting, Team Management, Customer Success Management, Employee Onboarding, Peer Review, Drive Engagement, Data Analysis, Business Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    B2B Sales: Negotiation Preparation And Strategy

    Skills you'll gain: B2B Sales, Sales, Negotiation, Consumer Behaviour, Contract Negotiation, Sales Strategy, Rapport Building, Closing (Sales), Customer Relationship Building, Communication Strategies, Relationship Building, Communication, Sales Prospecting, Influencing, Overcoming Objections, Business Communication, Business Relationship Management, Customer Relationship Management, Collaboration, Psychology

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • H

    Hebrew University of Jerusalem

    Build a Modern Computer from First Principles: From Nand to Tetris (Project-Centered Course)

    Skills you'll gain: Computer Architecture, Hardware Architecture, Computer Hardware, Computer Engineering, Computer Science, Computer Systems, Microarchitecture, Computational Logic, System Programming, Computer Programming, Systems Design, System Design and Implementation, Other Programming Languages, Technical Design, Software Design, Memory Management, Program Development, Data Storage

    4.9 stars, 3.7K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (3.7K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Rutgers the State University of New Jersey

    Supply Chain Management

    Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Manufacturing Operations, Forecasting, Supply Chain Planning, Lean Methodologies, Process Improvement, Supplier Management, Production Management, Operations Management, Customer Demand Planning, Inventory Management, Warehousing, Supply Chain, Warehouse Management, Logistics

    4.7 stars, 16K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (16K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Conduct UX Research and Test Early Concepts

    Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Experience, Usability, User Research, Design Research, Data Ethics, User Interface and User Experience (UI/UX) Design, User Centered Design, Public Speaking, Research Design, Prototyping, Human Centered Design, Research Methodologies, Interviewing Skills, Information Privacy

    4.8 stars, 6.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Brand Purpose And Positioning: Build Buyer Trust

    Skills you'll gain: Brand Marketing, Brand Strategy, Branding, Brand Loyalty, Brand Awareness, Brand Management, Strategic Marketing, Sales Strategy, Trustworthiness, Customer Retention, Customer experience improvement, Marketing Strategies, Marketing, Customer Advocacy, Customer Relationship Building, Marketing Strategy and Techniques, Customer Insights, Selling Techniques, Digital Brand Strategy, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Financial Statement Analysis, Branding, Brand Marketing, Market Opportunities, Customer experience improvement, Brand Awareness, Business Management, Business Modeling, Company, Product, and Service Knowledge, Business Strategy, Marketing

    4.7 stars, 6.3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • S

    Sage Publications

    Marketing Strategy & Management

    Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Creo Incubator

    Venture Validation and Scaling

    Skills you'll gain: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Earned Media, Customer Insights, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, Usability, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Product Improvement, User Interface (UI), Design Thinking, Customer Analysis, Product Development, Persona (User Experience)

    4.7 stars, 4.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    ESSCA School of Management

    The Persona Method for Innovation

    Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…323334…400

In summary, here are 10 of our most popular customer journey courses

  • Sales - First 90 Days in a New Sales Job: Chris Croft Training
  • Team Effectiveness: Microsoft
  • B2B Sales: Negotiation Preparation And Strategy: The Expert Academy
  • Build a Modern Computer from First Principles: From Nand to Tetris (Project-Centered Course): Hebrew University of Jerusalem
  • Supply Chain Management: Rutgers the State University of New Jersey
  • Conduct UX Research and Test Early Concepts: Google
  • Brand Purpose And Positioning: Build Buyer Trust: The Expert Academy
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Marketing Strategy & Management: Sage Publications
  • Venture Validation and Scaling: Creo Incubator

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok