• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • D

    Dartmouth College

    Libertarian Free Will

    Skills you'll gain: Neurology, Creativity, Anatomy, Critical Thinking, Sensory Systems Analysis, Ideation, Culture, Mindfulness, Liberal Arts, Decision Intelligence, Physiology, Psychology, Social Sciences, Science and Research, Ethical Standards And Conduct, Anthropology, Experimentation, Governance

    ★ 4.8 (27) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Hootsuite, Social Media Content, Content Scheduling, Social Media Management, Content Creation, Social Media Analytics, Social Media Marketing, Social Media, Social Media Strategy, Digital Marketing Tools, Content Marketing, Resource Utilization, Content Management

    ★ 4.2 (6) · Beginner · Guided Project · Less Than 2 Hours

  • R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?

    Skills you'll gain: Culture, Anthropology, Social Sciences, Cultural Diversity, Liberal Arts, Sociology, Human Development, Psychology, Education and Training, Science and Research, Ancient History, Research, Neurology, Legal Proceedings

    ★ 4.4 (95) · Mixed · Course · 1 - 3 Months

  • A

    Aptly

    Search Advertising with Google

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Metric, Campaign Management, Performance Analysis, Online Advertising, Keyword Research, Performance marketing, Performance Measurement, Bidding, Conversion Funnel Analysis, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Registration, Advertising, Digital Marketing

    ★ 4.5 (15) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI

    Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Cloud Infrastructure, Data Modeling, Database Design, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management

    ★ 4.4 (98) · Intermediate · Specialization · 1 - 3 Months

  • U

    Universidad de los Andes

    Los Objetivos de Desarrollo Sostenible para las empresas

    Skills you'll gain: Sustainable Business, Stakeholder Engagement, Corporate Sustainability, Sustainable Development, Stakeholder Communications, Strategic Communication, Business Strategies, Business Strategy, Business Priorities, Business Planning, Environmental Issue, Corporate Communications, Social Impact, Goal Setting, Communication Strategies, Prioritization, Strategic Prioritization, Value Propositions

    ★ 4.9 (221) · Beginner · Course · 1 - 3 Months

  • S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Product Promotion, Search Engine Optimization, Paid media, E-Commerce, Logistics Management, Promotions and Campaigns, Logistics, Product Marketing, Promotional Strategies, Product Knowledge, Search Engine Marketing, Online Advertising, Content Optimization, Social Media Marketing, Advertising, User Feedback

    ★ 3.9 (8) · Beginner · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Liderazgo con impacto

    Skills you'll gain: Trustworthiness, Honesty, Personal Integrity, Organizational Development, Organizational Leadership, Social Impact, Business Leadership, Conscientiousness, Strategic Leadership, Business Transformation, Sustainable Business, Culture Transformation, Business Ethics, Ethical Standards And Conduct, Drive Engagement, Corporate Sustainability, Leadership, Employee Engagement, Human Resource Strategy, Business Strategies

    ★ 4.9 (239) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Digital Media Strategy, Online Advertising, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Digital Communications, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Strategic Communication, Driving engagement, MarTech, Target Audience, Communication

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Algebra: Elementary to Advanced - Polynomials and Roots

    Skills you'll gain: Algebra, Advanced Mathematics, Applied Mathematics, Arithmetic, Deductive Reasoning, Analytical Skills, Mathematical Modeling, Geometry, Graphing

    ★ 4.9 (175) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Data Analysis Using Pyspark

    Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Presentation, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming

    ★ 4.4 (318) · Intermediate · Guided Project · Less Than 2 Hours

  • Y

    Yale University

    The Nature of Genius

    Skills you'll gain: Curiosity, Creativity, Innovation, Cultural Diversity, Culture, Ethical Standards And Conduct, Social Studies, Human Development, Diversity Awareness, Economics, Policy, and Social Studies, Psychology, Diversity Equity and Inclusion Initiatives, Child Development, Art History

    ★ 4.8 (216) · Beginner · Course · 1 - 4 Weeks

1…325326327…691

In summary, here are 10 of our most popular social media analytics courses

  • Libertarian Free Will: Dartmouth College
  • Introducción a Hootsuite: Coursera
  • Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?: Rutgers the State University of New Jersey
  • Search Advertising with Google: Aptly
  • Building Smarter Data Pipelines: SQL, Spark, Kafka & GenAI: Coursera
  • Los Objetivos de Desarrollo Sostenible para las empresas: Universidad de los Andes
  • Ecommerce Listing Course: Simplilearn
  • Liderazgo con impacto : Pontificia Universidad Católica del Perú
  • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
  • Algebra: Elementary to Advanced - Polynomials and Roots: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok