• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    IA en el Deporte: El Enfoque de un Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Personalized Service, Innovation, Internet Of Things, Machine Learning, Digital Transformation, Deep Learning, Analytical Skills, Predictive Analytics, Big Data, Health Technology, Ethical Standards And Conduct, Data Analysis, Natural Language Processing, Data Security, User Experience

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Excel Tools for Data Analysis

    Skills you'll gain: Pivot Tables And Charts, Dashboard, Dashboard Creation, Microsoft Excel, Financial Modeling, Excel Macros, Data Presentation, Interactive Data Visualization, Data Import/Export, Data Visualization, Spreadsheet Software, Data Modeling, Forecasting, Workflow Management, Statistical Methods, Excel Formulas, Simulation and Simulation Software, Data Storytelling, Finance, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    11 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Técnicas Cuantitativas y Cualitativas para la Investigación

    Skills you'll gain: Econometrics, Research Design, Qualitative Research, Statistical Analysis, Quantitative Research, Scientific Methods, Statistical Methods, Data Analysis, Research Methodologies, Research, Statistics, Stata, STATA (Software), Statistical Modeling, Data Synthesis, Data Collection

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introduction to Strategy

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Banking Payments and Financial Services

    Skills you'll gain: Banking Services, Bank Regulations, Banking, Payment Systems, Financial Inclusion, Customer Relationship Management, Payment Processing, Financial Regulation, Financial Services, Regulatory Requirements, International Finance, Customer experience improvement, Regulatory Compliance, Merchant Services, Investments, Investment Management, Customer Relationship Building, Technology Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Onboarding: Automating Employee Journeys

    Skills you'll gain: Responsible AI, Data Ethics, HR Tech, AI Personalization, Automation, Employee Surveys, Employee Onboarding, Human Resource Strategy, AI Integrations, AI Enablement, Generative AI Agents, User Feedback, Document Management, ChatGPT, Employee Engagement, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Statistics, Sampling (Statistics), Statistical Analysis, Probability, Scientific Methods, Data Analysis, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    How To Create A Great Marketing Plan And Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Business Planning, Marketing Effectiveness, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Advertising, Target Market, Digital Marketing, Customer Retention

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Marketing Automation

    Skills you'll gain: Retrieval-Augmented Generation, Marketing Automation, Email Automation, Content Scheduling, ChatGPT, Email Marketing, MarTech, AI Product Strategy, AI Personalization, Digital Marketing Tools, OpenAI API, LLM Application, Social Media Content, Social Media Management, Automation, Generative AI Agents, Generative AI, Data-Driven Decision-Making, Business Analysis, AI Workflows

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Agile Dev Practices: SDLC & Project Management

    Skills you'll gain: Systems Development Life Cycle, Software Development Life Cycle, Agile Software Development, Agile Methodology, Requirements Analysis, Agile Project Management, Requirements Management, Software Development Methodologies, User Requirements Documents, Requirements Elicitation, User Story, Waterfall Methodology, Software Architecture, Project Management, Cross-Functional Collaboration, Quality Assurance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dell

    Dell Technologies Establishing Your Sales Strategy

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Solution Sales Engineering, Sales Strategy, Selling Techniques, Sales Prospecting, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Power Pages for Beginners: Create Website for Your Company

    Skills you'll gain: Microsoft Power Platform, No-Code Development, Microsoft Power Automate/Flow, Data Integration, HTML and CSS, UI Components, Web Content, Web Design and Development, File Management

    Beginner · Guided Project · Less Than 2 Hours

1…331332333…539

In summary, here are 10 of our most popular customer analytics courses

  • IA en el Deporte: El Enfoque de un Club: Real Madrid Graduate School Universidad Europea
  • Advanced Excel Tools for Data Analysis: EDUCBA
  • Técnicas Cuantitativas y Cualitativas para la Investigación: Universitat Politècnica de València
  • Introduction to Strategy: Fundação Instituto de Administração
  • Banking Payments and Financial Services: EDUCBA
  • GenAI for Onboarding: Automating Employee Journeys: Coursera
  • Intro to Null Hypothesis Significance Testing with z-test: American Psychological Association
  • How To Create A Great Marketing Plan And Marketing Strategy: Alex Genadinik
  • AI Marketing Automation: LearnKartS
  • Agile Dev Practices: SDLC & Project Management: Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok