• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    CPC & Keyword Research

    Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Campaign Management, Advertising, Digital Advertising, Marketing Planning, Digital Marketing Campaigns, Data-Driven Decision-Making, Sales Presentation, Budgeting, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Advanced Data Analysis and Visualization with Pandas

    Skills you'll gain: Matplotlib, Plot (Graphics), Pandas (Python Package), Data Import/Export, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Data Presentation, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation, File I/O

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Advanced · Course · 1 - 3 Months

  • E

    EDUCBA

    AI-900 MS Azure AI Fundamentals

    Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, AI literacy, AI Security, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Time Series Data Visualization And Analysis Techniques

    Skills you'll gain: Time Series Analysis and Forecasting, Data Visualization, Statistical Visualization, Plot (Graphics), Data Preprocessing, Box Plots, Anomaly Detection, Plotly, Exploratory Data Analysis, Data Processing, Descriptive Analytics, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • L

    LearnKartS

    Excel VLOOKUP Mastery for Real-World Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Microsoft Office, Data Management, Productivity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SQL in Action: Querying, Aggregating, and Joining Data

    Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Integration, Data Manipulation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    AI Image Generation Mastery

    Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    R Programming and Tidyverse Capstone Project

    Skills you'll gain: R Programming, Rmarkdown, R (Software), Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Plot (Graphics), Statistical Visualization, Data Analysis, Statistical Reporting, Data Visualization Software, Data Presentation, Data Science, Data Manipulation, Statistical Analysis, Data Wrangling, Data Cleansing, Data Integration, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    Statistical Analysis and Data Modeling in Healthcare

    Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Clinical Data Management, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Data Literacy, Health Informatics, Regression Analysis, Descriptive Analytics, Predictive Analytics, Machine Learning Software, Supervised Learning, Statistical Analysis, Data Analysis Software, Statistics, Statistical Machine Learning, Decision Tree Learning, Random Forest Algorithm

    Intermediate · Course · 1 - 4 Weeks

  • S

    SkillUp

    Vector Search with NoSQL Databases using MongoDB & Cassandra

    Skills you'll gain: Vector Databases, MongoDB, NoSQL, Embeddings, Applied Machine Learning, Database Management Systems, Apache Cassandra, Text Mining, Query Languages, Image Analysis, Node.JS, Database Application, Database Architecture and Administration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Construção de Relacionamentos em Vendas Orientada a Dados

    Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning

    Beginner · Course · 1 - 4 Weeks

1…331332333…492

In summary, here are 10 of our most popular marketing analytics courses

  • CPC & Keyword Research: Coursera
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Advanced Data Analysis and Visualization with Pandas: Packt
  • AI-900 MS Azure AI Fundamentals: EDUCBA
  • Time Series Data Visualization And Analysis Techniques : Coursera
  • Excel VLOOKUP Mastery for Real-World Data Analysis: LearnKartS
  • SQL in Action: Querying, Aggregating, and Joining Data: Coursera
  • AI Image Generation Mastery: SkillsBooster Academy
  • R Programming and Tidyverse Capstone Project: University of Colorado Boulder
  • Statistical Analysis and Data Modeling in Healthcare: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok