Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Campaign Management, Advertising, Digital Advertising, Marketing Planning, Digital Marketing Campaigns, Data-Driven Decision-Making, Sales Presentation, Budgeting, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production
Beginner · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Plot (Graphics), Pandas (Python Package), Data Import/Export, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Data Presentation, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation, File I/O
Advanced · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, AI literacy, AI Security, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Time Series Analysis and Forecasting, Data Visualization, Statistical Visualization, Plot (Graphics), Data Preprocessing, Box Plots, Anomaly Detection, Plotly, Exploratory Data Analysis, Data Processing, Descriptive Analytics, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Microsoft Office, Data Management, Productivity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Database Management, Query Languages, Data Analysis, Performance Tuning, Data Integration, Data Manipulation
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: AI Product Strategy, Generative AI, Branding, Brand Strategy, Brand Marketing, Brand Awareness, Marketing Design, Content Creation, Visual Design, Social Media Content, Creative Problem-Solving, Business Process Improvement, Marketing Communications, Customer Communications Management, Social Media, Design Elements And Principles, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: R Programming, Rmarkdown, R (Software), Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Plot (Graphics), Statistical Visualization, Data Analysis, Statistical Reporting, Data Visualization Software, Data Presentation, Data Science, Data Manipulation, Statistical Analysis, Data Wrangling, Data Cleansing, Data Integration, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Clinical Data Management, Data Analysis, Analytics, Machine Learning Methods, Healthcare Ethics, Data Literacy, Health Informatics, Regression Analysis, Descriptive Analytics, Predictive Analytics, Machine Learning Software, Supervised Learning, Statistical Analysis, Data Analysis Software, Statistics, Statistical Machine Learning, Decision Tree Learning, Random Forest Algorithm
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Vector Databases, MongoDB, NoSQL, Embeddings, Applied Machine Learning, Database Management Systems, Apache Cassandra, Text Mining, Query Languages, Image Analysis, Node.JS, Database Application, Database Architecture and Administration
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Marketing Analytics, Product Assortment, Regression Analysis, Cross Selling, Personalized Service, Revenue Forecasting, Data Analysis, Predictive Analytics, Revenue Management, Predictive Modeling, Business Modeling, Statistical Analysis, Business Metrics, Model Evaluation, Applied Machine Learning, Machine Learning
Beginner · Course · 1 - 4 Weeks