• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Create Engaging Video with Google Vids

    Skills you'll gain: Storytelling, Video Production, Photo/Video Production and Technology, Video Editing, Visual Storytelling, Google Gemini, Generative AI, AI powered creativity, Multimedia, Media Production

    4.4
    Rating, 4.4 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sustainable Consumption and Health

    Skills you'll gain: Sustainable Development, Nutrition and Diet, Social Determinants Of Health, Sustainability Standards, Environment Health And Safety, Environment, Health Assessment, Health Disparities, Epidemiology, Environmental Science, Public Health and Disease Prevention, Public Health, Pollution Prevention, Climate Change Mitigation, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Plan a Successful Freelancing Business

    Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Market Research, Entrepreneurship, Service Design, Constructive Feedback, Goal Setting, Needs Assessment, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    307 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Most Beginner SEO Course For Complete Beginners

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Presence, Blogs, Content Optimization, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    GRAMMY GO

    Strategies for Audience Growth and Promoting Music Brands

    Skills you'll gain: Data-Driven Marketing, Drive Engagement, Driving engagement, Content Development and Management, Marketing Budgets, Paid media, Digital Media Strategy, Media Strategy, Brand Marketing, Content Strategy, Promotional Strategies, Marketing Analytics, Media Planning, Customer Engagement, Promotions and Campaigns, Shared Media, Marketing Effectiveness, Content Marketing, Brand Awareness, Strategic Partnership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone: Create your own professional journalistic portfolio

    Skills you'll gain: Interviewing Skills, Journalism, Report Writing, Research Reports, Investigation, Research, Peer Review, Content Creation, Storytelling, Ethical Standards And Conduct, Data Collection, Writing and Editing, Writing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Portfolio Risk, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Créer un logo professionnel avec Canva

    Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Design, Graphic and Visual Design Software, Creative Design, User Accounts, Digital Marketing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Market your new business with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Promotional Materials, Design, Dashboard, Design Elements And Principles, Marketing Materials, Marketing Collateral, Color Theory, Graphic and Visual Design Software, Graphic Design, Branding, Content Creation, Marketing, Advertising, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Fundamentos del Modelo de Negocio Canvas

    Skills you'll gain: Business Modeling, Customer Analysis, Value Propositions, Business Strategy, Entrepreneurship, Target Market, Strategic Partnership, Customer Relationship Building, Business Continuity, Business Development, Case Studies, Market Analysis, Operating Cost, Customer Engagement, Resource Management, Revenue Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    290 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Advanced B2B Sales For Enterprise Deals

    Skills you'll gain: Enterprise Sales, B2B Sales, Sales, Selling Techniques, Value Propositions, Social Media Marketing, Social Media, Customer Engagement, Social Media Strategy, LinkedIn, Return On Investment, Business Analysis, Content Marketing, Content Strategy, Professional Networking, Brand Strategy, Relationship Building, Digital Marketing, Content Creation, Data Analysis

    Intermediate · Course · 1 - 3 Months

1…333334335…592

In summary, here are 10 of our most popular social media marketing courses

  • Create Engaging Video with Google Vids: Google Cloud
  • Sustainable Consumption and Health: University of Michigan
  • Plan a Successful Freelancing Business: California Institute of the Arts
  • 2026 Most Beginner SEO Course For Complete Beginners: Alex Genadinik
  • Strategies for Audience Growth and Promoting Music Brands: GRAMMY GO
  • Capstone: Create your own professional journalistic portfolio: Michigan State University
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Créer un logo professionnel avec Canva: Coursera
  • Market your new business with Canva: Coursera
  • Fundamentos del Modelo de Negocio Canvas: Pontificia Universidad Católica del Perú

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok