• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • I

    IBM

    Tech Support Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Technical Support, Technical Support and Services, Professional Development, Relationship Building, Help Desk Support, Professionalism, Technical Communication, Verbal Communication Skills, Follow Through, Communication Strategies, Communication

    ★ 4.9 (146) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Central Banks and Monetary Policy

    Skills you'll gain: Financial Policy, Financial Systems, Banking, Financial Market, Bank Regulations, Financial Regulation, Capital Markets, Market Liquidity, Economics, Loans, Economics, Policy, and Social Studies, Credit Risk, General Lending, Crisis Management, Crisis Intervention

    ★ 4.7 (125) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Selling Techniques, Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Product Strategy, Customer experience strategy (CX), Order Processing, Order Management, Order Fulfillment, Content Creation, International Relations, Business Management

    ★ 4.9 (10) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Cybersecurity Job Search, Resume, and Interview Prep

    Skills you'll gain: Interviewing Skills, Professional Networking, Web Presence, Presentations, Cybersecurity, Applicant Tracking Systems, Market Research, Recruitment, Portfolio Management, Job Analysis, Business Writing, Negotiation, Writing

    ★ 4.8 (131) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    American Psychological Association

    Disorders Due to Substance Use and Addictive Behaviors

    Skills you'll gain: Substance Abuse, Mental and Behavioral Health, Substance Abuse Counseling, Mental Health Diseases and Disorders, Psychiatry, Behavioral Health, Patient Evaluation, Clinical Psychology, Epidemiology, Pharmacology, Mental Health Therapies, Neurology, Demography, Pharmacotherapy, Psychology, Culture

    ★ 4.9 (92) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Journey Mapping, Process Design, Business Modeling, Business Architecture, Business Process, Business Strategy, Strategic Partnership, Growth Strategies, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Customer Relationship Building, Customer Relationship Management

    ★ 4.6 (323) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Pennsylvania

    ESG Impact: Investor Perspective

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Portfolio Risk, Equities, Investment Management, Return On Investment, Social Impact, Portfolio Management, Sustainability Reporting, Sustainability Standards, Stakeholder Engagement, Environmental Issue, Stakeholder Analysis, Market Trend, Risk Analysis, Climate Change Mitigation, Corporate Finance, Petroleum Industry, Performance Analysis

    ★ 4.7 (240) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    American Psychological Association

    Psychology in Everyday Life

    Skills you'll gain: Decision Making, Positivity, Optimism, Economics, Policy, and Social Studies, Behavioral Economics, Public Policies, Diversity Awareness, Compassion, Sociology, Culture, Psychology, Cultural Diversity, Decision Intelligence, Policy Analysis, Mental Health, Resilience, Critical Thinking, Human Development, Social Sciences, Personal Development

    ★ 4.3 (35) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Generative AI: The Future of UX UI Design

    Skills you'll gain: UI/UX Research, Responsible AI, Persona (User Experience), Experience Design, Miro AI, Design Software, Human Centered Design, AI Workflows, AI Integrations, Ideation, Brainstorming

    ★ 4.4 (49) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Princeton University

    Food Ethics

    Skills you'll gain: Health Disparities, Food and Beverage, Health Equity, Social Justice, Sustainable Systems, Ethical Standards And Conduct, Nutrition and Diet, International Relations, Environmental Issue, Policy Analysis, Sustainable Development, Cultural Diversity, Cultural Sensitivity

    ★ 4.6 (110) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, AI powered creativity, Business Research, Copywriting, Ideation, Marketing Materials, Writing and Editing, Project Implementation, Generative AI, Market Research, Marketing, Product Marketing, Predictive Modeling, Financial Data, Packaging and Labeling, Financial Analysis

    ★ 4.3 (6) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • V

    Voxy

    Low Intermediate English: Calls & Messaging

    Skills you'll gain: English Language, Language Competency, Vocabulary, Language Learning, Oral Comprehension, Grammar

    ★ 4.7 (269) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…334335336…592

In summary, here are 10 of our most popular social media marketing courses

  • Tech Support Career Guide and Interview Preparation: IBM
  • Central Banks and Monetary Policy: University of Illinois Urbana-Champaign
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • Cybersecurity Job Search, Resume, and Interview Prep: IBM
  • Disorders Due to Substance Use and Addictive Behaviors: American Psychological Association
  • Innovating with the Business Model Canvas: University of Virginia
  • ESG Impact: Investor Perspective: University of Pennsylvania
  • Psychology in Everyday Life: American Psychological Association
  • Generative AI: The Future of UX UI Design: SkillUp
  • Food Ethics: Princeton University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok