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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Bridging Data and Practice for Personalized Nutrition

    Skills you'll gain: AI Personalization, Nutrition and Diet, Nutritional Assessment, Personalized Service, Clinical Nutrition, Precision Medicine, Medical Nutrition Therapy, Nutrition Education, Data Ethics, Dietetics, Data Collection, Data Capture, Diagnostic Tests, Responsible AI, Data Analysis, Clinical Research, Health Equity, Health Technology, Consumer Behaviour, Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des Publicités sur Instagram

    Skills you'll gain: Instagram, Advertising Campaigns, Advertising, Marketing Budgets, Target Audience, Online Advertising, Social Media Management, Social Media Campaigns, Social Media, Target Market, Marketing, Budget Management, Budgeting

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Automatic Data Processing, Inc. (ADP)

    Compensation: Job Evaluations & Pay Structures

    Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Data Visualization, Data Analysis, Diversity Equity and Inclusion Initiatives

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    New Fermentation Markets and How They Scale

    Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Biological Engineering, Scalability, Sustainable Systems, Process Engineering, Product Development, Production Process, Market Opportunities, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development, Capacity Planning

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Simulation of Covid-19 Testing Process Using R Simmer

    Skills you'll gain: Simulations, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Statistical Programming, Statistical Methods, Process Modeling, Statistical Analysis, Process Analysis, Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create Customer Support Data with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud auf Deutsch

    Skills you'll gain: Model Deployment, Google Cloud Platform, Dataflow, Dashboard Creation, Data Pipelines, Data Warehousing, Data Lakes, Real Time Data, Data Processing, Dashboard, Cloud Engineering, Tensorflow, Data Infrastructure, Data Preprocessing, Apache Spark, Big Data, Model Training, Extract, Transform, Load, Applied Machine Learning, Apache Airflow

    Intermediate · Specialization · 3 - 6 Months

  • W

    Whizlabs

    Power BI: Data Visualization and Analysis

    Skills you'll gain: Data-Driven Decision-Making, Business Intelligence, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Power BI, Pivot Tables And Charts, Key Performance Indicators (KPIs), Performance Reporting, Data Analysis, Business Reporting, Trend Analysis, Conversion Funnel Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    UBITS

    Potencia tus ventas en el sector retail

    Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Customer Service, Team Building, Team Oriented, Customer Engagement, Customer Complaint Resolution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Agile Leadership and Data-Driven Strategy

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Data Literacy, Data Strategy, Strategic Leadership, Business Leadership, Business Transformation, Leadership, Agile Methodology, Organizational Leadership, Leadership Development, Leadership and Management, Business Analytics, Organizational Effectiveness, Digital Transformation, Team Management, Information Management, Exploratory Data Analysis, Strategic Planning, Change Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Modeling Data in the Tidyverse

    Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, R Programming, Predictive Modeling, Sampling (Statistics), Statistical Hypothesis Testing, Tidyverse (R Package), Data Analysis, Data Modeling, Data-Driven Decision-Making, Regression Analysis, Data Science, Statistical Inference, Predictive Analytics, Rmarkdown, Statistical Methods, Applied Machine Learning, Model Evaluation, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Bridging Data and Practice for Personalized Nutrition: University of Illinois Urbana-Champaign
  • Créer des Publicités sur Instagram: Coursera
  • Compensation: Job Evaluations & Pay Structures: Automatic Data Processing, Inc. (ADP)
  • New Fermentation Markets and How They Scale: University of Illinois Urbana-Champaign
  • Simulation of Covid-19 Testing Process Using R Simmer: Coursera
  • Create Customer Support Data with Microsoft Excel: Coursera
  • Data Engineer, Big Data and ML on Google Cloud auf Deutsch: Google Cloud
  • Power BI: Data Visualization and Analysis: Whizlabs
  • Potencia tus ventas en el sector retail: UBITS
  • Agile Leadership and Data-Driven Strategy: University of Glasgow

Skills you can learn in Marketing

Market (economics) (28)
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Plan (11)
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Social Media Marketing (9)
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