• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Financial Data Analysis

    Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, Data Ethics, ChatGPT, Data-Driven Decision-Making, Data Analysis, Prompt Engineering, Financial Analysis, Data Visualization Software

    ★ 4.1 (17) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Aggregate Data in SQL using MySQL Workbench

    Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Data-Driven Decision-Making, Data Analysis

    ★ 4.4 (9) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad Nacional Autónoma de México

    Python: de usuario a explorador de datos

    Skills you'll gain: Matplotlib, Extract, Transform, Load, Plot (Graphics), Pandas (Python Package), NumPy, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Visualization Software, Data Science, Package and Software Management, Graphing, Data Analysis, Data Import/Export, Python Programming, Data Manipulation, Numerical Analysis

    ★ 3.8 (20) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Análisis exploratorio de datos con Python y Pandas

    Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Visualization, Seaborn, Plot (Graphics), Jupyter, Matplotlib, Data Analysis, Data Science, Statistical Analysis, NumPy, Data Manipulation, Data Cleansing, Descriptive Statistics, Python Programming, Data Quality

    ★ 4.1 (15) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    2026 Introduction To Customer Service & Customer Support

    Skills you'll gain: Customer Service, Client Support, Customer and Client Support, Customer Support, Client Services, Customer Retention, Customer Relationship Building, Social Media Marketing, Social Media Management, Customer Inquiries, Customer Engagement, Service Management, Drive Engagement, Customer experience improvement, Customer Complaint Resolution, Customer experience strategy (CX), Personalized Service, Service Recovery, Active Listening, Conflict Management

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply SPSS Fundamentals for Data Analysis

    Skills you'll gain: Data Transformation, SPSS (Software), SPSS, Statistical Visualization, Statistical Analysis, Data Manipulation, Data Wrangling, Data Visualization Software, Data Processing, Data Analysis, Statistical Software, Data Import/Export, Descriptive Statistics, Data Analysis Software, Graphing

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create your First Twitter Ad

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Advertising Sales, Social Media Marketing, Digital Advertising, Lead Generation, Automation

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Instagram Stories: Maximize Interaction

    Skills you'll gain: Instagram, Storytelling, Driving engagement, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Easy Instagram Reels in Canva: Strategy & Setup

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Content Strategy, Social Media, Content Development and Management, Video Production, Content Creation, Social Media Marketing, Workflow Management, Drive Engagement, Ideation, Editing

    Mixed · Course · 1 - 4 Weeks

1…336337338…493

In summary, here are 10 of our most popular marketing analytics courses

  • Compare User Behavior with Segments: Coursera
  • GenAI for Financial Data Analysis: Coursera
  • Aggregate Data in SQL using MySQL Workbench: Coursera
  • Intereses del usuario típico en Facebook: Coursera
  • Créer des Newsletters professionnelles avec Canva: Coursera
  • Python: de usuario a explorador de datos: Universidad Nacional Autónoma de México
  • Análisis exploratorio de datos con Python y Pandas: Coursera
  • 2026 Introduction To Customer Service & Customer Support: Alex Genadinik
  • Apply SPSS Fundamentals for Data Analysis: EDUCBA
  • Create your First Twitter Ad: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok