• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Program Management: Stakeholders Identification in ClickUp

    Skills you'll gain: Program Management, Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Project Management, Agile Project Management, Project Management Software, Stakeholder Communications, Diagram Design, Agile Methodology

    ★ 4.8 (14) · Intermediate · Guided Project · Less Than 2 Hours

  • I

    IBM

    Incident Response and Defense with OpenVAS

    Skills you'll gain: Threat Detection, Cyber Threat Intelligence, Threat Management, Vulnerability Assessments, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Penetration Testing, Vulnerability Management, Cybersecurity, Incident Management, Cyber Security Policies, Security Strategy, Risk Mitigation, Emergency Response, Network Analysis, Technical Writing

    ★ 5 (14) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create Customer Support Data with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing

    ★ 5 (11) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Forming, Funding, and Launching a Technology Startup Company

    Skills you'll gain: Entrepreneurial Finance, Business Planning, Financial Statements, Growth Strategies, Business Ethics, Intellectual Property, Financial Modeling, Entrepreneurship, Income Statement, Engineering Management, Legal Risk, Business Strategies, Organizational Development, Cash Flows, Regulation and Legal Compliance, Fundraising and Crowdsourcing, Risk Analysis, Business Valuation, Financial Planning, Engineering

    ★ 4.3 (6) · Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Digitizing Population Health in Low-Resource Settings

    Skills you'll gain: Health Informatics, Digital Transformation, Health Technology, Public Health, Health Disparities, Medical Privacy, Public Health and Disease Prevention, Health Systems, Health Care, Digital Analysis, Data Governance, Interoperability, Information Technology, Artificial Intelligence, Responsible AI

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    An Introduction to Fixed Income Securities

    Skills you'll gain: Risk Analysis, Securities (Finance), Financial Analysis, Credit Risk, Financial Market, Portfolio Risk, Investments, Risk Management, Equities, Market Dynamics, Portfolio Management, Finance, Investment Banking

    ★ 4.5 (29) · Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI for Customer care

    Skills you'll gain: Agentic Workflows, Prompt Engineering, AI Workflows, Prompt Engineering Tools, Agentic systems, Generative AI Agents, Generative AI, AI Personalization, No-Code Development, Responsible AI, Risk Management, Large Language Modeling, AI literacy, AI Enablement, ChatGPT, Risk Analysis, LLM Application, Artificial Intelligence, Innovation, Productivity

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Advanced Branding in Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Brand Awareness, Typography, Brand Management, Graphic Design, Color Theory, Graphic and Visual Design, Governance, Asset Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Flyer Using Microsoft Word

    Skills you'll gain: Microsoft Office, Document Management

    ★ 4.9 (11) · Beginner · Guided Project · Less Than 2 Hours

  • S

    S.P. Jain Institute of Management and Research

    Foundation of Global Supply Chains

    Skills you'll gain: Transportation, Supply Chain, and Logistics, Network Planning And Design, Transportation Management, Supplier Performance Management, Logistics, Inventory Management System, Performance Metric, Operations Research, Key Performance Indicators (KPIs), Network Model, Corporate Sustainability, Strategic Planning, Operational Performance Management, Risk Management, Coordination, Demand Planning, Cost Reduction, Microsoft Excel, Risk Mitigation

    Beginner · Course · 1 - 3 Months

  • D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Metric, Performance Analysis, Performance Measurement, Customer Demand Planning, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Data Analysis

    ★ 4.7 (25) · Intermediate · Course · 1 - 4 Weeks

1…345346347…481

In summary, here are 10 of our most popular marketing strategy courses

  • Program Management: Stakeholders Identification in ClickUp: Coursera
  • Incident Response and Defense with OpenVAS: IBM
  • Create Customer Support Data with Microsoft Excel: Coursera
  • Forming, Funding, and Launching a Technology Startup Company: University of Colorado Boulder
  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Digitizing Population Health in Low-Resource Settings: Johns Hopkins University
  • An Introduction to Fixed Income Securities : Coursera
  • AI for Customer care: AI Business School
  • Advanced Branding in Canva: Coursera
  • Create a Flyer Using Microsoft Word: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok