• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Prompt Engineering and Memory Management

    Skills you'll gain: Retrieval-Augmented Generation, Prompt Patterns, Token Optimization, Memory Management, Context Management, Document Management, Embeddings, User Interface (UI), Vector Databases, Debugging

    Advanced · Course · 1 - 3 Months

  • N

    Northeastern University

    Introduction to Enterprise Growth and Innovation

    Skills you'll gain: User Centered Design, Innovation, Market Opportunities, User Research, Target Market, Growth Strategies, Technology Strategies, Market Intelligence, Digital Transformation, New Product Development, Target Audience, New Business Development, Customer Analysis, Business Strategies, Health Technology, Company, Product, and Service Knowledge, Business Modeling, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Comment importer vos contacts sur MailChimp

    Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Writing Emails People Want to Read

    Skills you'll gain: Email Marketing, Copywriting, Newsletters, Business Writing, Persuasive Communication, Customer Engagement, Content Performance Analysis, Writing, Driving engagement, Storytelling, Content Creation, Marketing Analytics, Content Marketing, Communication Strategies, Blogs, Lead Generation, Target Audience, Business Metrics, Customer Retention, Marketing Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to Blender and 3D Modeling Techniques

    Skills you'll gain: 3D Modeling, 3D Assets, Unreal Engine, Computer Graphics, Visualization (Computer Graphics), Computer Graphic Techniques, Graphical Tools, Model Optimization, Image Quality, Editing, Data Import/Export

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Innovative And Disruptive Thinking For Market Disruption

    Skills you'll gain: Innovation, Thought Leadership, Creative Thinking, Visionary, Ideation, Open Mindset, Entrepreneurship, Creativity, Growth Mindedness, Business Technologies, Continuous Improvement Process, Persistence, Business Risk Management

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Wie können Sie mit Pinterest Shopping starten

    Skills you'll gain: Pinterest, Product Promotion, Advertising, Advertising Campaigns, Merchandising, E-Commerce, Content Creation, Social Media Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Learn Clip Studio Paint

    Skills you'll gain: 3D Assets, Animations, Visual Storytelling, Graphics Software, Color Theory, Digital Design, Design Elements And Principles, Computer Graphic Techniques, Layout Design, Design Software, Graphic and Visual Design, Graphic Design, Design, Typography

    Beginner · Course · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Как создавать команды и присоединяться к ним с помощью Canva

    Skills you'll gain: Collaborative Software, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Unreal Engine for Beginners

    Skills you'll gain: Unreal Engine, Cinematography, Animation and Game Design, Photo/Video Production and Technology, Virtual Environment, Video Production, 3D Assets, Game Design, Storytelling, Post-Production, Visual Storytelling, Video Editing, Animations, Media Production, Image Quality, Real Time Data, Model Optimization

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Corporate Banking Products & Strategies

    Skills you'll gain: Banking, Project Finance, Banking Services, Cash Management, Commercial Banking, Commercial Lending, Working Capital, Corporate Finance, Lending and Underwriting, Loans, Financial Services, Relationship Management, Financial Management, Financial Analysis, Corporate Strategy, Cash Flows, Customer Relationship Management, Environmental Social And Corporate Governance (ESG), Business Relationship Management, Hedge Accounting

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

1…347348349…479

In summary, here are 10 of our most popular product marketing courses

  • Advanced Prompt Engineering and Memory Management: Packt
  • Introduction to Enterprise Growth and Innovation: Northeastern University
  • Comment importer vos contacts sur MailChimp: Coursera
  • Writing Emails People Want to Read: Madecraft
  • Introduction to Blender and 3D Modeling Techniques: Packt
  • Innovative And Disruptive Thinking For Market Disruption: Alex Genadinik
  • Wie können Sie mit Pinterest Shopping starten: Coursera
  • Learn Clip Studio Paint: Packt
  • Как создавать команды и присоединяться к ним с помощью Canva: Coursera
  • Unreal Engine for Beginners: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok