Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Game Theory, Data-Driven Decision-Making, Strategic Decision-Making, Reinforcement Learning, Bioinformatics, Decision Making, Image Analysis, Data Analysis, Analytics, Decision Tree Learning, Markov Model, Bayesian Statistics, Time Series Analysis and Forecasting, Forecasting, Data Science, Complex Problem Solving, Precision Medicine, Statistical Methods, Cybersecurity, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Model Evaluation, Data Preprocessing, Tensorflow, Applied Machine Learning, Feature Engineering, Data Cleansing, Classification And Regression Tree (CART), Machine Learning, Random Forest Algorithm, Pandas (Python Package), Data Analysis, Exploratory Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Performance Tuning, Query Languages, Exploratory Data Analysis, Database Management, Data Persistence, Data Analysis, System Monitoring, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Management, Social Media Marketing, User Accounts, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Università di Napoli Federico II
Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Artificial Neural Networks, Transfer Learning, Machine Learning, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Predictive Modeling, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Presentation, Verbal Communication Skills, Presentations, Dashboard, Infographics, Storytelling, Data Visualization Software, Persuasive Communication, Communication, Non-Verbal Communication, Target Audience, Decision Making
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising
Mixed · Course · 1 - 3 Months

Skills you'll gain: Interactive Data Visualization, Heat Maps, Data Visualization, Data Visualization Software, Matplotlib, Plotly, Data Storytelling, Data Access, Correlation Analysis, Scatter Plots, Exploratory Data Analysis, Data Preprocessing, Data Science, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Data Validation, Microsoft Excel, Excel Formulas, Spreadsheet Software, Pivot Tables And Charts, Project Management Software, Data Integrity, Timelines, Management Reporting, Business Reporting, Data Visualization Software, Data Analysis, Data Manipulation, Graphing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Color Theory, Photo Editing, Layout Design, Design Elements And Principles, Typography, Graphic Design, Content Creation, Content Marketing, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
Beginner · Guided Project · Less Than 2 Hours