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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: New
    New
    P

    Packt

    Design for Impact: A Guide to Product Experimentation

    Skills you'll gain: User Experience, User Experience Design, UI/UX Research, Usability Testing, User Research, UI/UX Strategy, A/B Testing, Design Research, Prioritization, Data Literacy, Usability, Product Improvement, Process Design, Business Priorities, Kanban Principles, Product Testing, Business Research, Creative Design, Statistical Hypothesis Testing, Business Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Instagram Marketing: Viral Algorithms Plus Instagram Ads

    Skills you'll gain: Instagram, Social Media, Social Media Strategy, Social Media Marketing, Marketing Automation, Paid media, Advertising, Content Creation, Target Audience, Drive Engagement

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Plan Execution, Brand Management, Campaign Management, Marketing Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Digital Marketing, Branding, Business, Product Lifecycle Management

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Mobile Marketing, Optimization Tactics, and Analytics

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics and SEO, Digital Marketing, Customer experience improvement, Performance Metric, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    54 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Measure and Optimize Social Media Marketing Campaigns

    Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Digital Marketing, Facebook, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Presentations, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Digitales Business Marketing mit Easil

    Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Predictive Modeling, Analytics, Marketing, Marketing Strategies, Customer Analysis, Digital Advertising, Marketing Channel, Data Analysis, Natural Language Processing, Automation, Data Ethics, Business Ethics, Video Production, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Podcasting, Social Media Content, Email Marketing, Copywriting, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Brand Management, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Marketing Analytics, Web Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Design for Impact: A Guide to Product Experimentation: Packt
  • Instagram Marketing: Viral Algorithms Plus Instagram Ads: Alex Genadinik
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Measure and Optimize Social Media Marketing Campaigns: Meta
  • Digitales Business Marketing mit Easil: Coursera
  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Digital Marketing Strategies: Analyze & Apply: EDUCBA
  • Master AI for Digital Marketing & Content Creation: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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