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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Marketing Strategies, Innovation, Brand Strategy, Business Strategies, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Personalized Campaigns, Prompt Engineering Tools, Marketing Analytics, Email Automation, Data-Driven Marketing, Strategic Marketing, Pay Per Click Advertising, Performance marketing, Responsible AI, Analytics, Advertising Campaigns, A/B Testing, Advertising, AI Workflows

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Adobe

    Visualize and Pitch Your Product With AI

    Skills you'll gain: Sales Presentation, Sales Presentations, Presentations, Product Demonstration, Prompt Engineering Tools, Generative AI, Storytelling, AI powered creativity, Responsible AI, Oral Expression, Marketing Collateral, Branding, Proposal Development, Visual Design, Graphic Design, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Rural Marketing Strategy and Consumer Behavior

    Skills you'll gain: Market Research, Brand Management, Consumer Behaviour, Business Marketing, Marketing, Branding, Market Opportunities, Strategic Marketing, Banking Services, Product Lifecycle Management, Marketing Strategies, Banking, Business, Business Development, Case Studies, Digital Marketing, Insurance, Communication Strategies, Governance, Communication

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Marketing Operations, Marketing Management, Persona Development, Target Market, Target Audience, Consumer Behaviour, Customer Insights, Digital Transformation, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Email & Digital Marketing Strategy

    Skills you'll gain: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Direct Marketing, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Drive Engagement, Competitive Analysis, Digital Marketing Campaigns

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Owner: Essential Skills and Tools for Innovation

    Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Product Roadmaps, Product Strategy, Sprint Planning, Product Planning, Product Management, User Story, Strategic Planning, Agile Software Development, Agile Methodology, Scaled Agile Framework, Lean Methodologies, Product Development, Prioritization, Business Priorities, Technical Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    298 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Marketing Science Certification Exam

    Skills you'll gain: Interviewing Skills, Meta Ads Manager, Marketing Analytics, Registration, Marketing, Social Media Marketing, Digital Marketing, Data Analysis, Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Agile Project: Product Prototype Touchpoint Analysis in Miro

    Skills you'll gain: Agile Product Development, Wireframing, Product Roadmaps, Journey Mapping, Agile Methodology, Customer experience improvement, Agile Project Management, Persona Development, Prototyping, Experience Design, User Story, Product Development, New Product Development, Customer Analysis, Product Strategy, Process Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    93 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    Illinois Tech

    Social Media Marketing Analytics

    Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Social Media Analytics, Digital Media Strategy, Digital Marketing Campaigns, Digital Marketing Tools, Marketing Analytics, Digital Analysis, Data-Driven Marketing, Social Media Marketing, Marketing Effectiveness, Earned Media, Social Media Campaigns, Social Media, Media Strategy, Content Performance Analysis, Analytics, Owned Media

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Analytics, Data-Driven Marketing, Digital Marketing, Data Visualization, Conversion Funnel Analysis, Consumer Behaviour, Sales Strategy, Marketing, Performance marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Operations, Data-Driven Decision-Making, Data Visualization Software, Customer Analysis, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • International Entertainment and Sports Marketing: Yonsei University
  • Generative AI in Marketing: Board Infinity
  • Visualize and Pitch Your Product With AI: Adobe
  • Rural Marketing Strategy and Consumer Behavior: EDUCBA
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Email & Digital Marketing Strategy: EDUCBA
  • Product Owner: Essential Skills and Tools for Innovation: SkillUp
  • Data Analytics Methods for Marketing: Meta
  • Meta Marketing Science Certification Exam: Meta
  • Agile Project: Product Prototype Touchpoint Analysis in Miro: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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