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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D

    Duke University

    Data Science with NumPy, Sets, and Dictionaries

    Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Image Analysis, Data Processing, Data Science, Programming Principles, Text Mining, File I/O, Data Manipulation, Big Data, Performance Tuning, Python Programming, Probability Distribution

    4
    Rating, 4 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un Moodboard pour votre marque avec Canva

    Skills you'll gain: Canva (Software), Visual Storytelling, Creative Design, Graphic Design, Branding, Graphical Tools, Brand Management, Photo Editing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    The data to decision path for infusion of AI in healthcare

    Skills you'll gain: Decision Intelligence, Data Governance, AI Enablement, Health Informatics, Machine Learning Algorithms, Analytics, Clinical Informatics, Machine Learning Methods, Advanced Analytics, Data-Driven Decision-Making, AI Integrations, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Applied Machine Learning, Machine Learning, Predictive Modeling, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • S

    SAS

    Data Literacy in Practice

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data Presentation, Data Storytelling, Data Analysis, Data Cleansing, Data Preprocessing, Data Wrangling, Analysis, Correlation Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Whizlabs

    NVIDIA: Prompt Engineering and Data Analysis

    Skills you'll gain: Prompt Engineering, Plot (Graphics), Prompt Engineering Tools, Large Language Modeling, Text Mining, Retrieval-Augmented Generation, Model Optimization, Data Visualization Software, Fine-tuning, Unstructured Data, Data Processing, Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pittsburgh

    idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Competitive Intelligence, Medical Devices, Stakeholder Engagement, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Ideation, Entrepreneurship, Health Care Procedure and Regulation, Knowledge Transfer, Regulatory Compliance, Value Propositions, Presentations

    3.9
    Rating, 3.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Data for Effective Policy Making

    Skills you'll gain: Data Visualization, Data Literacy, Data Ethics, Data Presentation, Policty Analysis, Research, and Development, Policy Development, Data Visualization Software, Data-Driven Decision-Making, Data Analysis, Data Collection, Public Policies, Data Management, Policy Analysis, Data Quality, Program Evaluation, Research, Research Methodologies, Statistical Analysis, Research Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    How to find customers by uploading contacts on Twitter

    Skills you'll gain: Promotional Strategies, Social Media, Microsoft Outlook, Instagram, Customer Acquisition Management, Social Media Management, Facebook, Social Media Marketing, Gmail, Target Audience, Account Management, Customer Relationship Building, Customer Engagement, Digital Marketing, Data Import/Export

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Universidad de los Andes

    Plataformas para procesar datos no tradicionales​

    Skills you'll gain: Spatial Analysis, NoSQL, Spatial Data Analysis, Geospatial Mapping, Geographic Information Systems, Public Cloud, Geospatial Information and Technology, Big Data, MongoDB, GIS Software, Data Infrastructure, Apache Hadoop, Apache Spark, Distributed Computing, Data Architecture, Cloud Computing Architecture, Cloud Platforms, Database Systems, Scalability, Databases

    3.9
    Rating, 3.9 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Python: de usuario a explorador de datos

    Skills you'll gain: Matplotlib, NumPy, Extract, Transform, Load, Time Series Analysis and Forecasting, Plot (Graphics), Pandas (Python Package), Exploratory Data Analysis, Data Science, Data Visualization Software, Data Analysis, Graphing, Data Import/Export, Data Manipulation, Data Structures, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Business pour les débutants

    Skills you'll gain: Facebook, Social Media Content, Meta Ads Manager, Advertising, Content Creation, Online Advertising, Resource Management, Social Media Management, Content Development and Management, Advertising Campaigns, Social Media, Campaign Management, Marketing, Social Media Marketing, Role-Based Access Control (RBAC), Digital Marketing Tools, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    K-Means Clustering 101: World Happiness Report

    Skills you'll gain: Unsupervised Learning, Applied Machine Learning, Plotly, Data Visualization, Machine Learning, Scientific Visualization, Social Sciences, Machine Learning Methods, Socioeconomics, Statistical Machine Learning, Machine Learning Algorithms, Social Studies, Economics, Policy, and Social Studies, Social Determinants Of Health, Data Mining, Data Analysis, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Science with NumPy, Sets, and Dictionaries: Duke University
  • Créer un Moodboard pour votre marque avec Canva: Coursera
  • The data to decision path for infusion of AI in healthcare: University of Colorado System
  • Data Literacy in Practice: SAS
  • NVIDIA: Prompt Engineering and Data Analysis: Whizlabs
  • idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products: University of Pittsburgh
  • Data for Effective Policy Making: Banco Interamericano de Desarrollo
  • How to find customers by uploading contacts on Twitter: Coursera
  • Plataformas para procesar datos no tradicionales​: Universidad de los Andes
  • Python: de usuario a explorador de datos: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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