• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Predict Visitor Purchases with a Classification Model in BQML

    Skills you'll gain: Model Evaluation, Logistic Regression, Exploratory Data Analysis, Predictive Analytics, Analytics, E-Commerce, Big Data, Applied Machine Learning, Data Analysis, Classification Algorithms

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Practical Data Wrangling with Pandas

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Pandas (Python Package), Data Visualization, Descriptive Statistics, Data Manipulation, Data Transformation, Data Analysis, Statistics, Data Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Performance Summary using SnapEval

    Skills you'll gain: Performance Review, Smart Goals, Performance Appraisal, Employee Performance Management, Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Créer des lacs de données et des entrepôts de données sur Google Cloud

    Skills you'll gain: Data Lakes, Data Governance, Metadata Management, Data Architecture, Data Management, Data Warehousing, Google Cloud Platform, Data Storage Technologies, Data Storage, Cloud Storage, Data Security, Operational Data Store, Advanced Analytics, Applied Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research Case Study: Apply & Analyze

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Salesforce Design Mastery: CRM Customization

    Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management, Data Security, Security Controls, No-Code Development, Automation, Identity and Access Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Diseña infografías con Prezi

    Skills you'll gain: Infographics, Data Visualization, Graphic and Visual Design, Graphic Design, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Data Catalog: Qwik Start

    Skills you'll gain: Metadata Management, Google Cloud Platform, Data Mining, Big Data, Data Management, Cloud API

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Optimizing Performance of LookML Queries

    Skills you'll gain: Performance Tuning, Query Languages, Exploratory Data Analysis, Database Management, Data Persistence, Data Analysis, System Monitoring, Google Cloud Platform

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Uma Perspectiva Prática da Transformação Digital

    Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    How to Create and Explore a Data Set

    Skills you'll gain: Histogram, Data Analysis, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Data Management, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics: know your customers
marketing analytics specialization
marketing analytics free
marketing analytics – university of virginia
marketing analytics wharton
1…353354355…422

In summary, here are 10 of our most popular marketing analytics courses

  • Predict Visitor Purchases with a Classification Model in BQML: Google Cloud
  • Practical Data Wrangling with Pandas: Coursera
  • Create a Performance Summary using SnapEval: Coursera
  • Créer des lacs de données et des entrepôts de données sur Google Cloud: Google Cloud
  • Market Research Case Study: Apply & Analyze: EDUCBA
  • Salesforce Design Mastery: CRM Customization: Coursera
  • Diseña infografías con Prezi: Coursera
  • Data Catalog: Qwik Start: Google Cloud
  • Optimizing Performance of LookML Queries: Google Cloud
  • Uma Perspectiva Prática da Transformação Digital: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok