• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel

    Skills you'll gain: Marketing, Marketing Strategies, Facebook, Web Analytics, Social Media Analytics, Marketing Analytics, Social Media Marketing, Data-Driven Marketing, Customer Insights, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Telehealth: Essentials, Teamwork, and HEENT Exam

    Skills you'll gain: Telehealth, Teamwork, Patient Communication, Patient Evaluation, Collaboration, Health Technology, Clinical Assessment, Vital Signs, Health Assessment, Patient Preparation, Health Care, Patient Positioning, Patient Coordination, Patient Education And Counseling, Patient-centered Care, Patient Treatment, Patient Flow, End User Training and Support, Telecommunications, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Mastering Adobe Photoshop

    Skills you'll gain: Adobe Photoshop, Adobe Firefly, Photo Editing, AI powered creativity, Adobe Creative Cloud, Adobe InDesign, Layout Design, Generative AI, Adobe Illustrator, Graphic and Visual Design, Creative Design, Graphic Design, Visual Storytelling, Computer Graphic Techniques, Graphic and Visual Design Software, Typography, Design, Editing, AI Workflows, Post-Production

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Análise de Dados Quantitativos

    Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Market Data, Data-Driven Marketing, Strategic Marketing, Forecasting, Market Intelligence, Marketing, Marketing Strategies, Strategic Decision-Making, Data Analysis, Predictive Modeling, Business Research, Time Series Analysis and Forecasting, Customer Analysis, Predictive Analytics, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    24 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Greeting Customers, Outbound Calls, Cold Calling, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business Ethics, Showrooms, Sales Presentation, Events and Conferences, Business Writing, Verbal Communication Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universitat Politècnica de València

    Neuromarketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Advertising, Behavioral Economics, Brand Marketing, Marketing Strategies, Sensory Systems Analysis, Driving engagement, Market Research, Promotional Strategies, Personalized Service, Qualitative Research, Psychology, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Capstone: Organization Integration

    Skills you'll gain: Salesforce, Email Marketing, User Accounts, User Provisioning, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Data Integration, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Procreate Dreams for Beginners

    Skills you'll gain: Storyboarding, Animations, Animation and Game Design, Storytelling, Motion Graphics, Cinematography, Multimedia, Musical Composition, Video Editing, Computer Graphic Techniques, Visual Storytelling, Adobe After Effects, Video Production, Photo/Video Production and Technology, Knowledge of Apple Software, Graphics Software, Data Import/Export, Apple software proficiency, User Interface (UI), Design

    3.8
    Rating, 3.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    J

    Johns Hopkins University

    Application of Health Equity Research Methods for Practice and Policy

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Health Policy, Public Health, Community Health, Epidemiology, Medical Science and Research, Health Care, Research Design, Program Evaluation, Cultural Responsiveness, Diversity Equity and Inclusion Initiatives, Intercultural Competence, Educational Materials

    4.8
    Rating, 4.8 out of 5 stars
    ·
    43 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Execute 360° Campaigns

    Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Christianity & Ecology

    Skills you'll gain: Environmental Issue, Social Justice, Sustainable Development, Social Impact, World History, European History, Climate Change Adaptation, Liberal Arts, Culture, Ethical Standards And Conduct, Advocacy, Climate Change Mitigation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Connect with Diverse Audiences during a Public Health Crisis

    Skills you'll gain: Persuasive Communication, Interviewing Skills, Intercultural Competence, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building, Driving engagement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

1…355356357…592

In summary, here are 10 of our most popular social media marketing courses

  • Suivre les actions des visiteurs du site Web à l'aide de Facebook Pixel: Coursera
  • Telehealth: Essentials, Teamwork, and HEENT Exam: Duke University
  • Mastering Adobe Photoshop: Skillshare
  • Análise de Dados Quantitativos: Fundação Instituto de Administração
  • 中级商务汉语——商务活动篇: Peking University
  • Neuromarketing: Universitat Politècnica de València
  • Salesforce Capstone: Organization Integration: University of California, Irvine
  • Procreate Dreams for Beginners: Skillshare
  • Application of Health Equity Research Methods for Practice and Policy: Johns Hopkins University
  • Execute 360° Campaigns: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok