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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    AI-First Test Automation with Functionize Essentials

    Skills you'll gain: Test Automation, Test Tools, Continuous Integration, CI/CD, AI Orchestration, AI Integrations, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Sales Enablement, Innovation, and Growth Hacking

    Skills you'll gain: Sales Enablement, Sales Strategy, Sales Development, Sales Operations, Lead Generation, Sales, Sales Training, Account Strategy, Sales Process, Customer Relationship Management (CRM) Software, Prospecting and Qualification, Sales Prospecting, Global Marketing, Training and Development, Data-Driven Decision-Making, Marketing Automation, Key Performance Indicators (KPIs), Personalized Campaigns, Video Production

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Hootsuite, Social Media Management, Content Scheduling, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Birla Institute of Technology & Science, Pilani

    Logic for Computer Science

    Skills you'll gain: Computational Logic, Logical Reasoning, Deductive Reasoning, Theoretical Computer Science, Analytical Skills, Programming Principles, Computer Science, Data Analysis, Computer Programming, Algorithms, Verification And Validation, Software Development, Machine Learning

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Comment importer vos contacts sur MailChimp

    Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Track & Optimize AI Traffic Flow

    Skills you'll gain: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Data Viz Using Tableau & Presenting With Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Storytelling, Technical Communication, Data Analysis, Stakeholder Communications, Spatial Analysis

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Data-Driven Marketing, Email Marketing, Email Automation, Marketing Analytics, Campaign Management, Marketing Automation, Target Audience, Marketing Strategies, Performance Analysis, Digital Marketing Tools, Web Presence, Customer Engagement, Cross-Channel Marketing, Account Management, Dashboard, Customer Data Management, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Strategic Growth Leadership for Managers

    Skills you'll gain: Sales Management, Growth Strategies, Strategic Leadership, Customer Relationship Management (CRM) Software, Sales Strategy, Business Leadership, Customer Relationship Management, Drive Engagement, Leadership Development, Sales Process, Team Motivation, Business Strategy, Leadership, Plan Execution, Team Performance Management, Organizational Effectiveness, Strategic Decision-Making, Customer experience strategy (CX), Team Management, Growth Mindedness

    Advanced · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    HDFS Architecture and Programming

    Skills you'll gain: Apache Hadoop, File Systems, Big Data, File I/O, Data Infrastructure, Java, Data Storage Technologies, Java Programming, Data Persistence, Infrastructure Architecture, File Management, Data Processing, Distributed Computing, Data Storage, Development Environment, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Concepts et langage organisationnels

    Skills you'll gain: Performance Measurement, Data Visualization, Business Analysis, Business Strategy, Data Presentation, Accounting, Business Strategies, Strategic Communication, General Accounting, Business Communication, Business Analytics, Marketing Management, Organizational Strategy, Product Lifecycle Management, Performance Analysis, Performance Metric, Analytical Skills, Innovation, Marketing, Data Analysis

    Beginner · Course · 1 - 3 Months

  • S

    SkillUp

    Tableau Capstone Project

    Skills you'll gain: Tableau Software, Peer Review, Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Presentations, Data Cleansing, Business Intelligence, Data Visualization Software, Data Visualization, Interactive Data Visualization, Business Intelligence Software, Data Quality, Data Preprocessing, Data Wrangling, Data Manipulation, Data Analysis, Key Performance Indicators (KPIs)

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • AI-First Test Automation with Functionize Essentials: Coursera
  • Sales Enablement, Innovation, and Growth Hacking: LearnQuest
  • Начинаем работать с Hootsuite: Coursera
  • Logic for Computer Science: Birla Institute of Technology & Science, Pilani
  • Comment importer vos contacts sur MailChimp: Coursera
  • Track & Optimize AI Traffic Flow: Coursera
  • Data Viz Using Tableau & Presenting With Storytelling: University of Pennsylvania
  • Mailchimp Basics Training for Beginners: Simplilearn
  • Strategic Growth Leadership for Managers: Packt
  • HDFS Architecture and Programming: Johns Hopkins University

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