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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Copenhagen Business School

    Unleashing the Impact of your Social Enterprise

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Entrepreneurial Finance, Communication Strategies, Marketing and Public Relations, Entrepreneurship, Performance Measurement, Stakeholder Communications, Innovation, Franchising

    ★ 4.6 (80) · Beginner · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Financial Data, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Market Data, Forecasting, Analytics, Financial Trading, Financial Analysis, R Programming, Financial Market, Portfolio Risk, Trend Analysis, Investment Management, Investments, Model Evaluation, Statistical Methods, Correlation Analysis, Risk Analysis

    ★ 4.4 (223) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Accounting

    Skills you'll gain: Data Governance, Accounting, Data Management, Internal Controls, Internal Auditing, Control Objectives for Information and Related Technology (COBIT), Auditing, General Accounting, Financial Auditing, Fraud detection, Data Quality, Data Integrity, Exploratory Data Analysis, Data Manipulation, Pandas (Python Package), Data Analysis, Analytics, GitHub, Python Programming, Natural Language Processing

    ★ 4.6 (83) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Dashboard Creation, Data Visualization Software, Tableau Software, Data Visualization, Statistical Visualization, Interactive Data Visualization, Data Storytelling, Geospatial Information and Technology, Data Presentation, Data Analysis, Geospatial Mapping, Graphing, Color Theory, Advanced Analytics, Data Integration, Business Analytics, Marketing Analytics, Analytics, Forecasting

    ★ 4.4 (15) · Beginner · Specialization · 1 - 3 Months

  • L

    LearnQuest

    Teradata: Building Analytics Systems

    Skills you'll gain: Exploratory Data Analysis, Teradata SQL, JSON, Data Integration, Advanced Analytics, Analytics, Data Cleansing, Text Mining, Data Quality, Unstructured Data, Data Analysis, Customer Insights, Statistical Analysis, Data Manipulation, Application Programming Interface (API), Database Management

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    The Influence of Social Context on Health

    Skills you'll gain: Health Equity, Health Disparities, Social Determinants Of Health, Public Health and Disease Prevention, Health Policy, Public Health, Economics, Policy, and Social Studies, Socioeconomics, Community Health, Health Systems, Stress Management, Behavioral Health, Health Care, Health Promotion, Social Studies, Mental and Behavioral Health, Physiology, Occupational Health, Psychology, Environmental Issue

    ★ 4.9 (11) · Intermediate · Course · 1 - 4 Weeks

  • U

    University of London

    Building Interactive 3D Characters and Social VR

    Skills you'll gain: Virtual Reality, Unity Engine, Animation and Game Design, 3D Assets, Augmented and Virtual Reality (AR/VR), Virtual Environment, Animations, Non-Verbal Communication, Interaction Design, Human Computer Interaction, Psychology, Interpersonal Communications, Agentic systems

    ★ 4.4 (86) · Intermediate · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Data Visualization, Data Persistence, Cloud Deployment, Data Analysis, Cloud Computing, Data Architecture, Big Data, Data Store, Cloud Services, Data Infrastructure, Analysis, Analytics, Data Storage, Data Analysis Software, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms

    ★ 3.7 (164) · Beginner · Specialization · 3 - 6 Months

  • D

    Dartmouth College

    Data Analytics for Digital Transformation

    Skills you'll gain: Digital Transformation, Predictive Modeling, Customer experience strategy (CX), Analytics, Predictive Analytics, Simulations, Simulation and Simulation Software, Advanced Analytics, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Data-Driven Decision-Making, Operations Research, Internet Of Things, Model Training, Ethical Standards And Conduct, Cloud Computing, Data Ethics, Business Analytics, Process Optimization

    ★ 4.9 (32) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    Social Determinants of Health: Methodological Opportunities

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Disparities, Health Policy, Community Development, Statistical Analysis, Research Methodologies, Science and Research, Data Analysis, Research, Public Health, Health Information Management, Data Literacy, Health Assessment, Patient Communication, Informatics, Data Collection, Data Visualization

    Beginner · Course · 1 - 3 Months

  • L

    LearnKartS

    Marketing Analytics Mastery: KPIs, Funnels & Growth

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Campaign Management, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Prescriptive Analytics Project Ideation

    Skills you'll gain: Simulations, Operations Research, Simulation and Simulation Software, Sprint Planning, Advanced Analytics, Process Mapping, Process Optimization, Project Scoping, Project Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Model Optimization, Investment Management, Business Priorities, Goal Setting, Ideation

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular social media analytics courses

  • Unleashing the Impact of your Social Enterprise: Copenhagen Business School
  • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
  • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder
  • Teradata: Building Analytics Systems: LearnQuest
  • The Influence of Social Context on Health: University of Michigan
  • Building Interactive 3D Characters and Social VR: University of London
  • Key Technologies in Data Analytics: LearnQuest
  • Data Analytics for Digital Transformation: Dartmouth College
  • Social Determinants of Health: Methodological Opportunities: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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