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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • T

    The University of Sydney

    Design-Led Strategy: Design thinking for business strategy and entrepreneurship

    Skills you'll gain: Design Thinking, Design Strategies, Strategic Thinking, Innovation, New Product Development, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Research, User Feedback, Product Testing, Customer Insights

    4.6 stars, 1.3K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (1.3K) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Asset Management, Hospitality, Marketing, Revenue Forecasting, Demand Planning, Financial Forecasting, Hotels and Accommodations, Target Market, Customer Demand Planning, Hotel Operations, Marketing Channel

    4.6 stars, 2.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    Behavioral Finance

    Skills you'll gain: Behavioral Economics, Decision Making, Financial Planning, Finance, Consumer Behaviour, Financial Market, General Finance, Economics, Psychology, Probability & Statistics, Risk Analysis

    4.4 stars, 4.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (4.6K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Pearson

    Principles of Marketing

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Planning, Product Lifecycle Management, Product Development, Customer Relationship Management, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Product Marketing, Logistics Management, Marketing Communications, Sales Process, Sales Strategy, Supply Chain, Business Marketing, Consumer Behaviour

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, IT Management, Branding, Customer Relationship Management, Brand Marketing, Marketing, Enterprise Resource Planning, Talent Management, Brand Management, Business Process Management, Marketing Management, Business Process, Business Economics, Customer Relationship Management (CRM) Software, Market Dynamics, Economics, Economic Development

    4.8 stars, 3.3K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (3.3K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Foundations of Brand Meaning and Equity

    Skills you'll gain: Brand Management, Brand Awareness, Branding, Brand Marketing, Brand Strategy, Marketing Psychology, Customer Insights, Data-Driven Marketing, Marketing Management, Digital Brand Strategy, Consumer Behaviour, User Research, Qualitative Research, Customer Engagement, Culture

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    IBM Program Manager

    Skills you'll gain: User Story, Program Management, Stakeholder Management, Resource Allocation, Change Control, Agile Software Development, Scrum (Software Development), Stakeholder Engagement, Agile Methodology, Kanban Principles, Project Management Life Cycle, Backlogs, Change Management, Project Management Office (PMO), Stakeholder Communications, Organizational Change, Responsible AI, Program Implementation, Project Management, Leadership

    4.8 stars, 2.9K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (2.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Strategy and Techniques, Persona Development

    4.8 stars, 455 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (455) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Product Knowledge, Personalized Campaigns, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6 stars, 503 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (503) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.6 stars, 528 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (528) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of London

    How to Finance and Grow Your Startup – Without VC

    Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Customer Engagement, Product Development, Customer Analysis, Growth Strategies, Customer Insights, Fundraising and Crowdsourcing, Commercialization, Payment Processing and Collection, Business Strategies, New Business Development, Demand Generation, Private Equity, Cash Management, Case Studies, Market Analysis, Revenue Management, Finance

    4.6 stars, 473 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (473) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Financial Accounting: Foundations

    Skills you'll gain: Revenue Recognition, Accrual Accounting, Financial Statements, Accruals, Accounting, Financial Accounting, Accounting Records, Inventory Accounting, Accounts Receivable, Balance Sheet, Financial Reporting

    4.7 stars, 4.7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (4.7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
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In summary, here are 10 of our most popular customer journey courses

  • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Behavioral Finance: Duke University
  • Principles of Marketing: Pearson
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Foundations of Brand Meaning and Equity: Sage Publications
  • IBM Program Manager: IBM
  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo
  • Sales Excellence: Coursera
  • Technology & Software Sales Fundamentals: Coursera

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