Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Maryland, College Park
Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Professional Development, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Informatics, Health Care, Data Analysis, Cultural Diversity, Adaptability
★ 4.9 (7) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: LinkedIn, Email Marketing, Email Automation, Campaign Management, Marketing Automation, Interviewing Skills, Professional Networking, Marketing, Marketing Strategies, Data-Driven Marketing, Marketing Communications, Digital Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Motion Graphics, Graphic and Visual Design Software, Graphical Tools, Color Matching, Content Creation, Music
★ 4 (7) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Purchasing, Supplier Management, Proposal Development, Proposal Writing, Vendor Management, Bidding, Market Research, Standard Operating Procedure, Data-Driven Decision-Making, Keyword Research, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Report Writing, Business Research, Sampling (Statistics), Research Reports, Quantitative Research, Data Processing, Market Analysis, Research Methodologies, Marketing, Data Presentation, Data Analysis, Data Collection, Presentations, Research Design, Data Transformation, Sample Size Determination, Business Analysis, Statistical Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Jira (Software), Backlogs, Scrum (Software Development), Sprint Retrospectives, Sprint Planning, Agile Methodology, Agile Software Development, Agile Project Management, Scalability, User Story, Software Development Methodologies, Coordinating, Prioritization, Meeting Facilitation, Continuous Improvement Process
Intermediate · Course · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Growth Strategies, Benchmarking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Advertising Mail, Testability, Digital Marketing, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: User Experience, User Experience Design, User Research, UI/UX Research, UI/UX Strategy, User Centered Design, User Interface (UI), Copywriting, Driving engagement, Content Creation, Diversity and Inclusion, Storytelling, Prototyping, Writing, Workplace inclusivity, Design Thinking
Intermediate · Course · 1 - 3 Months