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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • S

    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    ★ 4.7 (156) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis

    ★ 4.7 (9.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Customer Insights, Product Improvement, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement

    ★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • S

    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication

    ★ 4.3 (186) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Visual Storytelling, Brand Marketing, Content Development and Management, Process Development, Style Guides, Oral Expression

    ★ 4.9 (12) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Product Marketing, Team Building, Competitive Analysis, Marketing Planning, Market Research, Commercialization

    ★ 4.6 (211) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Target Audience, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, Customer Analysis, Product Planning, Agile Product Development, Market Analysis, Product Requirements, User Feedback, Product Testing, Continuous Improvement Process, Needs Assessment, Ideation

    ★ 4.6 (90) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Mastering Product Management Interviews: A Strategic Guide

    Skills you'll gain: Agile Methodology, Agile Product Development, Agile Software Development, Product Strategy, Product Design, Market Analysis, Technical Management, Product Marketing, Product Planning, Market Research, Customer Analysis, Target Market, Commercialization, Oral Expression, Stakeholder Communications, Data Analysis Software, Portfolio Management, Verbal Communication Skills, Data-Driven Decision-Making, Decision Making

    Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Communication Strategies, Leadership

    ★ 4.6 (382) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Business Planning, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • S

    STARWEAVER

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Product Management: Developing and Delivering a New Product: SkillUp
  • Digital Product Management: University of Virginia
  • Growth Product Manager's Handbook: Packt
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Product Management: Building AI-Powered Products: SkillUp
  • Design a Strong and Cohesive Product Brand: Skillshare
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Mastering Product Management Interviews: A Strategic Guide: Board Infinity
  • Product Management: Foundations & Stakeholder Collaboration: SkillUp

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Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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