Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

STARWEAVER
Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
★ 4.3 (51) · Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis
★ 4.6 (15) · Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing Tools, Digital Marketing, Marketing, Strategic Marketing, Marketing Strategies, Marketing Management, Digital Transformation, Promotional Strategies, Market Dynamics, Digital Media Strategy, Shared Media, Earned Media, Customer Engagement
★ 4.7 (17K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Planning, Product Management, Product Strategy, Product Lifecycle Management, New Product Development, Product Roadmaps, Agile Product Development, Product Development, Product Marketing, Product Requirements, Market Research, Market Analysis, Financial Analysis, Market Share, Market Opportunities, Competitive Analysis, Project Risk Management, Go To Market Strategy, Project Management Life Cycle, Project Management
★ 4.6 (214) · Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication
★ 4.3 (188) · Beginner · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Visual Storytelling, Process Development, Style Guides, Brand Awareness, Adobe Illustrator, Oral Expression
★ 4.9 (15) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
★ 4.4 (198) · Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Go To Market Strategy, Product Marketing, Campaign Planning, Product Lifecycle Management, Marketing Planning, Campaign Management, Dependency Analysis, Marketing Effectiveness, Plan Execution, Marketing Budgets, Marketing Channel, Milestones (Project Management), Conversion Funnel Analysis, Planning, Release Management, Resource Allocation, Coordinating, Cross-Functional Collaboration, Marketing Analytics, Customer Acquisition Management
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Agile Product Development, Product Development, Go To Market Strategy, Agile Software Development, New Product Development, Product Strategy, Data Visualization Software, Market Analysis, Technical Management, Product Marketing, Market Research, Customer Analysis, Target Market, Commercialization, Data Analysis Software
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Roadmaps, Product Management, User Story, Product Planning, Product Development, New Product Development, Quality Assurance, Product Requirements, Product Quality (QA/QC), Product Strategy, Product Lifecycle Management, Design Thinking, Stakeholder Management, Quality Assurance and Control, Ideation, Stakeholder Engagement, Innovation, Stakeholder Communications, Change Management, Market Opportunities
★ 5 (9) · Beginner · Course · 1 - 3 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
★ 4.7 (157) · Beginner · Course · 1 - 3 Months