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Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • Status: New
    New
    P

    Packt

    Adaptable Project Management

    Skills you'll gain: Agile Project Management, Team Oriented, Agile Product Development, Risk Management, Agile Methodology, Risk Management Framework, Project Risk Management, Change Management, Process Management, Risk Mitigation, Product Roadmaps, Product Quality (QA/QC), Sprint Planning, Project Management Life Cycle, Project Management, Quality Assurance, Workflow Management, Project Planning, Waterfall Methodology, Case Studies

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing: Audience, Campaigns, and Metrics

    Skills you'll gain: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Media and Communications, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    Project Management

    Skills you'll gain: Stakeholder Engagement, Project Coordination, Project Implementation, Team Building, Plan Execution, Resource Utilization, Team Management, Project Closure, Risk Mitigation, Stakeholder Communications, Risk Analysis, Resource Planning, Accountability Frameworks

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation Management

    Skills you'll gain: Innovation, Project Risk Management, Risk Management, New Product Development, Strategic Partnership, Product Development, Project Portfolio Management, Portfolio Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mobile Marketing Strategies for Digital Growth

    Skills you'll gain: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Digital Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Strategic Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Driving engagement, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making, Customer experience improvement, Advertising Campaigns, Personalized Campaigns

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, Conflict Management, Marketing, Marketing Planning, General Sales Practices, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    538 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Business Strategy, Plan Execution, Sustainable Business, Corporate Strategy, Strategic Thinking, Business Management, Case Studies, Corporate Sustainability, Resource Management, Analysis, Business Analysis, Supply Chain Management, Supplier Management, Continuous Monitoring, Contingency Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Materials, Marketing Strategies, Strategic Marketing, Innovation, Ethical Standards And Conduct

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Network Marketing Strategies for Business

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Social Media Analytics, Marketing Strategies, Marketing, LinkedIn, Digital Marketing, Facebook, Marketing Effectiveness, Customer Engagement, Customer Analysis, Marketing Communications, Consumer Behaviour, Global Marketing, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Service Integration & Management

    Skills you'll gain: Service Improvement, Performance Improvement, Service Management, Strategic Sourcing, Information Technology Infrastructure Library, IT Service Management, Governance, Systems Integration, Supplier Performance Management, Continuous Improvement Process, Supplier Relationship Management, Supplier Management, Performance Management, Coordination, Procurement, Organizational Change, Performance Analysis, Change Management, Accountability Frameworks, Data Governance

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Media Channels for Marketing Success

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Campaigns, LinkedIn, Marketing Channel, Professional Networking, Pinterest, Web Presence, Digital Brand Strategy, Social Media Analytics, Driving engagement, Instagram, Facebook, Content Marketing, Digital Marketing, Drive Engagement, Brand Awareness, Branding

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing management courses

  • Adaptable Project Management: Packt
  • Digital Marketing: Audience, Campaigns, and Metrics: University of Illinois Urbana-Champaign
  • Project Management: Packt
  • Innovation Management: Fundação Instituto de Administração
  • Track & Digital Marketing Channels: Coursera
  • Mobile Marketing Strategies for Digital Growth: EDUCBA
  • Strategic Sales Management: Fundação Instituto de Administração
  • Strategic Management: Fundação Instituto de Administração
  • Introduction to Generative AI Marketing: Coursera
  • Social Network Marketing Strategies for Business: EDUCBA

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Investment (15)
Market (economics) (15)
Product (12)
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Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

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