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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    11 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

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    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Brand Marketing, Marketing Planning, Marketing Strategy and Techniques, Branding, Marketing Management, Value Propositions, Brand Strategy, Business Strategy, Go To Market Strategy, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    20 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

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    E

    Emory University

    Managing Uncertainty in Marketing Analytics

    Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Data-Driven Marketing, Statistical Methods, Statistical Modeling, Probability & Statistics, Risk Modeling, Excel Formulas, Decision Making, Risk Management, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
    Ā·
    68 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

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    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Risking, Marketing Analytics, Data Presentation, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    211 reviews

    Intermediate Ā· Specialization Ā· 3 - 6 Months

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    EDUCBA

    Global Marketing and International Business Strategy

    Mixed Ā· Course Ā· 1 - 3 Months

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    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Marketing deportivo: La fórmula tecnológica

    Skills you'll gain: Marketing Strategies, Branding, Global Marketing, Marketing, Brand Management, Social Media Marketing, Loyalty Programs, Consumer Behaviour, Business Modeling, Strategic Partnership, Digital Marketing, E-Commerce, Event Planning, Augmented Reality, Business Analysis, Virtual Reality, Price Negotiation, Blockchain, Data Analysis, Artificial Intelligence

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    8 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

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    EDUCBA

    Build a Product Listing Website Using VBScript

    Skills you'll gain: Database Design, Database Development, Frontend Integration, Database Application, Web Applications, Web Development, Authentications, Web Design and Development, Full-Stack Web Development, Back-End Web Development, User Provisioning, User Accounts, Secure Coding, Visual Basic (Programming Language), Scripting, Scripting Languages, Data Access, Code Reusability, Web Design, Data Validation

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Digital Marketing Campaigns, Marketing Strategies, Digital Marketing, Digital Analysis, Competitive Analysis, Digital Media Strategy, Campaign Management, Marketing Effectiveness, Marketing Planning, Campaign Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Advertising, Promotional Strategies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    34 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Jasper AI: Writing a Product Review Blog Post

    Skills you'll gain: Target Audience, Driving engagement, Blogs, Copywriting, User Feedback, Writing, AI powered creativity, Writing and Editing, Business Research, Prompt Engineering, Content Creation, Editing, Digital Content

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • C

    Coursera

    Miro for Beginners: Create a Product Innovation Board

    Skills you'll gain: Collaborative Software, Brainstorming, Innovation, Ideation, New Product Development, Product Development, Business Analysis Tools, Product Improvement, Collaboration, Analysis, Project Management

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Promotional Materials, Campaign Management, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Brand Marketing, Style Guides, Collaborative Software, Content Optimization, Branding

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Marketing Planning, Market Research, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Marketing Strategies, Case Studies, Marketing, Consumer Behaviour, Hospitality Management, Marketing Strategy and Techniques, Product Planning, Customer Analysis, Marketing Effectiveness, Plan Execution, Target Market, Product Strategy, Marketing Channel, Competitive Analysis

    5
    Rating, 5 out of 5 stars
    Ā·
    26 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Marketing Management Essentials: Market Analysis:Ā IE Business School
  • Relación entre Branding y Marketing:Ā Pontificia Universidad Católica del PerĆŗ
  • Managing Uncertainty in Marketing Analytics:Ā Emory University
  • GenAI for Marketing and Customer Insights:Ā Coursera
  • Global Marketing and International Business Strategy:Ā EDUCBA
  • Marketing deportivo: La fórmula tecnológica:Ā Real Madrid Graduate School Universidad Europea
  • Build a Product Listing Website Using VBScript:Ā EDUCBA
  • Digital Marketing Strategies: Analyze & Apply:Ā EDUCBA
  • Jasper AI: Writing a Product Review Blog Post:Ā Coursera
  • Miro for Beginners: Create a Product Innovation Board:Ā Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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