• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Descubre diferentes formatos de anuncios en Facebook

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Social Media Campaigns, Target Market, Advertising Campaigns, Social Media, Social Media Marketing, Social Media Management, Advertising, Social Media Content, Online Advertising, Digital Advertising, Videography, Web Presence

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Deep Teaching Solutions

    Rethinking Logic: Surprising Science of Critical Thinking

    Skills you'll gain: Critical Thinking, Curiosity, Critical Thinking and Problem Solving, Deductive Reasoning, Logical Reasoning, Open Mindset, Lifelong Learning, Problem Solving, Growth Mindedness, Cognitive flexibility, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Impact Investment Finance

    Skills you'll gain: Social Impact, Investments, Philanthropy, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Due Diligence, Business Strategy, Business Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Measuring and Modeling Impact in Evaluations

    Skills you'll gain: Program Evaluation, Nutritional Assessment, Maternal Health, Nutrition and Diet, Child Health, Data Collection, Epidemiology, Public Health and Disease Prevention, Mathematical Modeling, Predictive Modeling, Childbirth, Statistical Modeling, Demography

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • V

    Voxy

    Intermediate English: Talking About Yourself

    Skills you'll gain: English Language, Verbal Communication Skills, Relationship Building, Interpersonal Communications, Social Skills, Professional Development, Professionalism, Personal Attributes, Language Learning, Oral Comprehension, Language Competency, Communication, Business Communication, Vocabulary, Personal Development, Education Software and Technology, Grammar

    2.7
    Rating, 2.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create your First Twitter Ad

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Advertising Sales, Social Media Marketing, Digital Advertising, Lead Generation, Automation

    Beginner · Guided Project · Less Than 2 Hours

  • S

    Stanford University

    Palliative Care Always Capstone Course

    Skills you'll gain: Psychosocial Assessments, Caregiving, Patient Communication, Patient Education and Support, Patient-centered Care, Compassion, Patient Advocacy, Personal Care, Care Management, Telehealth, Family Support, Stress Management, Community Health, Community and Social Work, Communication, Social Work

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    Python Fundamentals

    Skills you'll gain: Data Visualization, Matplotlib, Data Presentation, Plot (Graphics), Financial Data, Exploratory Data Analysis, Data Storytelling, Statistical Methods, Pandas (Python Package), Financial Analysis, Data Visualization Software, Statistical Analysis, Data Manipulation, NumPy, Seaborn, Data Analysis, Case Studies, Data Wrangling, Data Science, Data Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Advanced · Course · 1 - 3 Months

  • L

    L&T EduTech

    Field BIM

    Skills you'll gain: Building Information Modeling, Construction Management, Construction, Autodesk Revit, Construction Estimating, Facility Management and Maintenance, Emerging Technologies, As-Built Drawings, Facility Management, Collaborative Software, Cloud Computing, Cost Estimation, 3D Modeling, Document Management, Data Sharing, Visualization (Computer Graphics), Internet Of Things

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Box Office Data with Seaborn and Python

    Skills you'll gain: Exploratory Data Analysis, Seaborn, Plotly, Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming, Predictive Modeling, Data Science, Jupyter, Computing Platforms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    182 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Marketing, Marketing Planning, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Campaign Planning, Branding, Brand Awareness, Regression Analysis, Return On Investment, Consumer Behaviour, Statistical Analysis, Correlation Analysis, Online Advertising

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    PySpark & Python: Hands-On Guide to Data Processing

    Skills you'll gain: PySpark, MySQL, Data Pipelines, Apache Spark, Data Access, Data Processing, Data Transformation, Data Manipulation, Distributed Computing, Data Import/Export, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    42 reviews

    Mixed · Course · 1 - 4 Weeks

1…413414415…691

In summary, here are 10 of our most popular social media analytics courses

  • Descubre diferentes formatos de anuncios en Facebook: Coursera
  • Rethinking Logic: Surprising Science of Critical Thinking: Deep Teaching Solutions
  • Impact Investment Finance: Duke University
  • Measuring and Modeling Impact in Evaluations: Johns Hopkins University
  • Intermediate English: Talking About Yourself: Voxy
  • Create your First Twitter Ad: Coursera
  • Palliative Care Always Capstone Course: Stanford University
  • Python Fundamentals: Corporate Finance Institute
  • Field BIM: L&T EduTech
  • Analyze Box Office Data with Seaborn and Python: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok