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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Apache Hadoop, Machine Learning Methods, Customer Analysis, MarTech, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Machine Learning, Artificial Neural Networks, Performance Review, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Customer experience strategy (CX), Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing, Digital Marketing, Consumer Behaviour, Communication Planning, Integrated Marketing Communications, Marketing Effectiveness, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Digital Communications, Content Strategy, MarTech

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P
    U

    Multiple educators

    Innovación en los Negocios y Disrupción Digital

    Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Innovation, Organizational Strategy, Strategic Communication, Presentations, Strategic Thinking, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Performance Analysis, Performance Improvement, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Operations Management, Operating Expense, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Statistics & Mathematics for Data Science & Data Analytics

    Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Analytics, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseño Instruccional: Aprendizaje activo y Pedagogía digital

    Skills you'll gain: Education Software and Technology, Instructional Design, Pedagogy, Problem Solving, Course Development, Instructional Strategies, Emerging Technologies, Learning Management Systems, Innovation, Quality Assurance, Planning, Resourcefulness, Learning Strategies, Creative Problem-Solving, Open Mindset, Systems Analysis, Solution Design, Computer Literacy, Design Strategies, Digital Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, User Research, Survey Creation, Sampling (Statistics), A/B Testing, Web Analytics, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Sample Size Determination, Analytics, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    211 reviews

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Azure SQL Data Warehouse Synapse Analytics Service

    Skills you'll gain: Azure Synapse Analytics, Data Migration, Microsoft Azure, Data Warehousing, SQL Server Integration Services (SSIS), Microsoft SQL Servers, Cloud Security, Performance Tuning, System Configuration, Cloud Storage, Cloud Computing Architecture, Data Security, Apache Spark, Data Integration

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Impacto digital sostenible: ecosistemas de startups AgriTech

    Skills you'll gain: Digital Transformation, Strategic Partnership, Sustainable Business, Emerging Technologies, Corporate Strategy, Business Technologies, Technology Solutions, Innovation, Market Opportunities, Case Studies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Real-Time Data Pipelines & Analytics on AWS

    Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Serverless Computing, Amazon Web Services, Data Pipelines, Apache Spark, Data Processing, Data Visualization, Extract, Transform, Load, Data Security, Amazon S3, Performance Tuning, Data Transformation, Scalability

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • Innovación en los Negocios y Disrupción Digital: Parsons School of Design, The New School
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração
  • Financial Analytics in RStudio: Identify Profit Drivers: Coursera
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • Statistics & Mathematics for Data Science & Data Analytics: Packt
  • Diseño Instruccional: Aprendizaje activo y Pedagogía digital: Tecnológico de Monterrey
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan
  • Azure SQL Data Warehouse Synapse Analytics Service: Packt

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Analytics (37)
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Language (26)
Microsoft Excel (26)
Writing (26)
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Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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