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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Data Visualization, Predictive Analytics, Unsupervised Learning, Data Cleansing, Matplotlib, Model Evaluation, Regression Analysis, Dimensionality Reduction, Exploratory Data Analysis, Descriptive Analytics, Supervised Learning, Data Science, Plot (Graphics), Data Analysis, Pandas (Python Package), Data-Driven Decision-Making, Time Series Analysis and Forecasting, Predictive Modeling, Visualization (Computer Graphics), Scientific Visualization

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Huddersfield

    BSc Data Science

    Skills you'll gain: Probability & Statistics, Exploratory Data Analysis, Graph Theory, Descriptive Statistics, Linear Algebra, Correlation Analysis, Integral Calculus, Matplotlib, Calculus, Computational Logic, Differential Equations, Data Visualization Software, Logical Reasoning, Theoretical Computer Science, Python Programming, Numerical Analysis, Applied Mathematics, Data Analysis, Mathematical Modeling, Advanced Mathematics

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Trust Based Leadership University Certificate

    University Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Version Control, Test Automation, Git (Version Control System), Software Testing, Software Architecture, Continuous Integration, Usability, Agile Software Development, Test Driven Development (TDD), Maintainability, JavaScript Frameworks, Software Design, Agile Methodology, Web Content Accessibility Guidelines, Unit Testing, System Testing, Acceptance Testing, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Deep Learning, Computer Vision, Reinforcement Learning, Unsupervised Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Descriptive Analytics, Transfer Learning, Strategic Decision-Making, Operations Research, Simulations, Presentations

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Certificado en Gestión y Políticas en Salud Pública

    Skills you'll gain: Epidemiology, Biostatistics, Descriptive Analytics, Public Health and Disease Prevention, Business Analytics, Social Determinants Of Health, Healthcare Ethics, Descriptive Statistics, Occupational Health, Gerontology, Cloud Security, Health Policy, Health Disparities, Assertiveness, Telehealth, Digital Transformation, Public Health, Object Oriented Programming (OOP), Program Evaluation, Health Systems

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building RAG Systems with Open Models

    Skills you'll gain: Retrieval-Augmented Generation, LangChain, LLM Application, Vector Databases, Generative AI, Large Language Modeling, Prompt Engineering, Embeddings, Model Evaluation, Information Architecture, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Lean Methodologies, Supply Chain Management, Process Analysis, Business Planning, Competitive Analysis

    University Certificate · 6 - 12 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • BSc Data Science: University of Huddersfield
  • Trust Based Leadership University Certificate: HEC Paris
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Certificado en Gestión y Políticas en Salud Pública: Pontificia Universidad Católica de Chile
  • Building RAG Systems with Open Models: Coursera
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris

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