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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Preparando o Marketing Digital

    Skills you'll gain: Marketing Strategies, Digital Brand Strategy, Customer Analysis, Customer experience strategy (CX), Marketing Planning, Target Market, Digital Marketing, Customer Insights, Content Strategy, Target Audience, Marketing Effectiveness, Brand Marketing, Persona Development, Brand Strategy, Agile Methodology, Journey Mapping, Storytelling, Consumer Behaviour, Conversion Funnel Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Risking, Marketing Analytics, Data Presentation, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    ★ 4.6 (201) · Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Internet Marketing Strategies for Digital Growth

    Skills you'll gain: Email Marketing, Web Presence, Digital Marketing, Search Engine Optimization, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Social Media Strategy, Digital Analysis, Performance marketing, Web Content, E-Commerce, Marketing, Digital Marketing Campaigns, Content Creation, Driving engagement, Target Audience, Content Management, B2B Sales

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    ★ 4.6 (48) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Guerrilla Marketing Strategies for Business Growth

    Skills you'll gain: Advertising Campaigns, Campaign Planning, Campaign Management, Driving engagement, Customer Engagement, Drive Engagement, Competitive Analysis, Promotions and Campaigns, Strategic Marketing, Brand Awareness, Promotional Strategies, Brand Marketing, Marketing, Marketing Management, Marketing Strategies, Marketing Strategy and Techniques, Marketing Budgets, Brand Strategy, Ideation, Product Promotion

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming

    ★ 4.3 (300) · Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Social Media Channels for Marketing Success

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Campaigns, LinkedIn, Marketing Channel, Professional Networking, Pinterest, Web Presence, Digital Brand Strategy, Social Media Analytics, Driving engagement, Instagram, Facebook, Content Marketing, Digital Marketing, Drive Engagement, Brand Awareness, Branding

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Email Marketing Metrics & Drafts

    Skills you'll gain: Newsletters, Email Marketing, Content Performance Analysis, Digital Marketing Campaigns, Driving engagement, Digital Marketing, Marketing Effectiveness, Digital Marketing Tools, Marketing Materials, Customer Engagement, Performance Metric, Content Creation, Key Performance Indicators (KPIs), Performance Measurement, Personalized Campaigns

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Inteligencia Artificial aplicada al Marketing

    Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Scheduling, Content Creation, Gemini, Social Media Content, Email Automation, Email Marketing, Make.com, AI powered creativity, Digital Media Strategy, Generative AI, Digital Content, Data-Driven Marketing, Marketing Strategies, Digital Brand Strategy, Digital Marketing, Product Design

    ★ 4.1 (19) · Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Analytics, Competitive Intelligence, Digital Analysis, Competitive Analysis, Search Engine Optimization, User Research, User Experience, User Experience Design, UI/UX Research, Search Engine Marketing, Digital Marketing Tools, Digital Marketing, Content Strategy, Market Analysis, Content Marketing, Marketing, Strategic Marketing, Marketing Planning

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Campaign Planning, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Digital Advertising, Marketing, Digital Marketing, Budgeting, Cost Management

    ★ 4.7 (437) · Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Preparando o Marketing Digital: Fundação Instituto de Administração
  • GenAI for Marketing and Customer Insights: Coursera
  • Internet Marketing Strategies for Digital Growth: EDUCBA
  • GenAI for Digital Marketing Specialists: Coursera
  • Guerrilla Marketing Strategies for Business Growth: EDUCBA
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Social Media Channels for Marketing Success: EDUCBA
  • Email Marketing Metrics & Drafts: Coursera
  • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
  • UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence: Edureka

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Market (economics) (28)
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Social Media Marketing (9)
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