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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Content & Social Media Marketing

    Skills you'll gain: Content Marketing, Social Media Marketing, Social Media, Web Analytics and SEO, Content Management, Content Management Systems, Social Media Management, Social Media Content, Content Strategy, Social Media Strategy, LinkedIn, Digital Marketing Tools, Marketing Strategies, Content Development and Management, Persona Development, Storytelling, Search Engine Optimization, Productivity, Social Media Campaigns, Social Media Analytics

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica de Chile

    Mejores Decisiones con Business Analytics

    Skills you'll gain: Descriptive Analytics, Data Mining, Business Analytics, Data Visualization, Data Presentation, Data Compilation, Predictive Analytics, Analytics, Data Synthesis, Business Intelligence, Forecasting, Advanced Analytics, Descriptive Statistics, Consolidation, Business Analysis, Predictive Modeling, Data Analysis, Data-Driven Decision-Making, Trend Analysis, Business Strategy

    4.7 stars, 74 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (74) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Keyword Research, LLM Application, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing Campaigns, Digital Marketing, Digital Brand Strategy, Generative AI, Data-Driven Marketing, Personalized Campaigns, Marketing, Marketing Analytics

    4 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Chegg Skills

    Python for Data Analytics and Engineering

    Skills you'll gain: Pandas (Python Package), Server Side, Development Environment, Pseudocode, Data Cleansing, Back-End Web Development, Data Engineering, Data Quality, Descriptive Statistics, Data Manipulation, Python Programming, Data Wrangling, Web Development, Programming Principles, Data Analysis, Analytics, Artificial Intelligence, Generative AI, Software Development, Problem Solving

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6 stars, 227 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (227) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • D

    Digital Marketing Institute

    Planning a Digital Marketing Strategy

    Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Marketing Strategies, Digital Marketing, Social Media Marketing, Marketing Channel, Data-Driven Marketing, Data Strategy, Data Ethics, Customer experience strategy (CX), Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Customer Analysis, Customer experience improvement, Digital Analysis, Cross-Channel Marketing, Marketing Automation, Marketing Analytics, Strategic Thinking

    4.5 stars, 16 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (16) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Marketing digital para E-commerce

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, Digital Media Strategy, Marketing Strategies, Data-Driven Marketing, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Strategic Marketing, Marketing Strategy and Techniques, Digital Marketing Tools, Analysis, Entrepreneurship, Goal Setting

    4.8 stars, 250 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (250) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentations, Brainstorming, Ideation, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Promotional Strategies, Discussion Facilitation, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Data Visualization, Vocabulary

    4.7 stars, 696 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (696) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Audience, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Foundations of Data Analytics and Visualization

    Skills you'll gain: Data Storytelling, Power BI, Data Presentation, Database Design, Data Visualization, Business Intelligence, Data Visualization Software, Database Theory, Dashboard, Data Lakes, Dashboard Creation, Databases, Pivot Tables And Charts, Data-Driven Decision-Making, Data Analysis, Microsoft Excel, Analytics, Data Modeling, Data Management, Python Programming

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    AI for Marketing and Sales

    Skills you'll gain: Prompt Engineering, Email Marketing, Prompt Engineering Tools, Email Automation, Microsoft Copilot, Marketing Automation, Data Ethics, Generative AI, Search Engine Optimization, Content Marketing, Google Gemini, Prompt Patterns, Multimodal Prompts, ChatGPT, Search Engine Marketing, Digital Marketing, Deepseek, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Sales

    4.5 stars, 27 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (27) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Branding, Marketing Strategies, Promotional Strategies, Integrated Marketing Communications, Brand Strategy, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Cultural Responsiveness, Product Promotion, Market Share, Strategic Planning

    4.8 stars, 127 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (127) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
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