• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • J

    John Wiley & Sons

    Health Analytics and Data Analysis

    Skills you'll gain: Health Informatics, Risk Management, Value-Based Care, Clinical Practices, Health Care Administration, Health Systems, Care Management, Analytics, Health Information Management, Health Care, Business Analytics, Risk Analysis, Healthcare Industry Knowledge, Analytical Skills, Health Technology, Enterprise Modeling, Healthcare Ethics, Health Education, Data Science, Business Strategy

    Intermediate · Course · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Business Analysis, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    415 reviews

    Beginner · Specialization · 1 - 3 Months

  • Y

    Yonsei University

    Hands-on Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Data Preprocessing, Data Processing, Natural Language Processing, Classification Algorithms, Analytics, Java, Unsupervised Learning, Feature Engineering, Machine Learning Methods, Supervised Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Using Predictive Analytics to Improve Healthcare Outcomes

    Skills you'll gain: Predictive Analytics, Patient Safety, Health Informatics, Patient Flow, Patient-centered Care, Hospital Experience, Predictive Modeling, Healthcare Project Management, Clinical Leadership, Care Management, Pain Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Data Storytelling, Nursing Management, Healthcare Industry Knowledge, Health Technology, Data Science, Machine Learning

    Intermediate · Specialization · 3 - 6 Months

  • J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Operational Analysis, Transportation Operations, Analytics, Risk Modeling, Business Operations, Risk Analysis, Spreadsheet Software, Process Optimization, Statistical Methods, Business Modeling, Decision Making, Model Optimization, Logistics, Production Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Log Analytics on Google Cloud

    Skills you'll gain: Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Cloud Applications, Query Languages, Analytics, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply Advanced SPSS Data Analytics & Modeling

    Skills you'll gain: Dashboard Creation, Dashboard, SPSS (Software), SPSS, Descriptive Analytics, Data Transformation, Data Visualization, Advanced Analytics, Data Wrangling, Logistic Regression, Statistical Hypothesis Testing, Statistical Machine Learning, Data Manipulation, Regression Analysis, Analytics, Data Presentation, Correlation Analysis, Data Processing, Data Literacy, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Brand Awareness, Pivot Tables And Charts, Market Intelligence, Surveys, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Business Intelligence, Data Warehousing, Big Data, Databases, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, Cloud API, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Developing Interpersonal Skills

    Skills you'll gain: Constructive Feedback, Interpersonal Communications, Social Skills, Active Listening, Trustworthiness, Conflict Management, Assertiveness, Communication, Professionalism, Rapport Building, Professional Development, Communication Strategies, Influencing, Empathy, Emotional Intelligence, Personal Attributes, People Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Advanced Excel Analytics, Automation & Data Analysis

    Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Spreadsheet Software, Analytics, Financial Data, Financial Analysis, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    Starweaver

    GenAI Data and Analytics Academy

    Skills you'll gain: Prompt Engineering, Fine-tuning, Generative AI Agents, Retrieval-Augmented Generation, CrewAI, AI Orchestration, Prompt Engineering Tools, AI Enablement, Vector Databases, Agentic Workflows, AI Workflows, Model Deployment, AI Personalization, Generative AI, Transfer Learning, Agentic systems, MLOps (Machine Learning Operations), Python Programming, System Monitoring, Engineering

    Intermediate · Specialization · 3 - 6 Months

1…444546…691

In summary, here are 10 of our most popular social media analytics courses

  • Health Analytics and Data Analysis: John Wiley & Sons
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Hands-on Text Mining and Analytics: Yonsei University
  • Using Predictive Analytics to Improve Healthcare Outcomes: John Wiley & Sons
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
  • Log Analytics on Google Cloud: Google Cloud
  • Apply Advanced SPSS Data Analytics & Modeling: EDUCBA
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Developing Interpersonal Skills : IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok