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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


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    B

    Banco Interamericano de Desarrollo

    Quadro de Política Ambiental e Social do BID

    Skills you'll gain: Sustainable Development, Pollution Prevention, Environmental Policy, Sustainability Standards, Environmental Management Systems, Natural Resource Management, Environment and Resource Management, Environmental Resource Management, Social Impact, Environmental Regulations, Environmental Social And Corporate Governance (ESG), Environment Health And Safety, Community Health, Stakeholder Engagement, Project Risk Management, Risk Management Framework, Risk Analysis, Risk Management, Labor Relations, Labor Compliance

    Beginner · Course · 1 - 3 Months

  • Status: Job Skills
    Job Skills
    I

    IBM

    IBM Data Analyst

    Skills you'll gain: Data Storytelling, Dashboard Creation, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Data Wrangling, SQL, Plot (Graphics), IBM Cognos Analytics, Data Analysis, Professional Networking, Analytics, Excel Formulas, Data Import/Export, Python Programming, Microsoft Excel

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    99K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Python Data Products for Predictive Analytics

    Skills you'll gain: Model Evaluation, Model Deployment, Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, MLOps (Machine Learning Operations), Statistical Machine Learning, Web Frameworks, Classification Algorithms, Machine Learning Methods, Model Training, Data Visualization, Statistical Modeling, Interactive Data Visualization, Design Thinking, Machine Learning, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    309 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
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    E

    EDUCBA

    Web Analytics and A/B Testing Basics

    Skills you'll gain: Web Analytics, Conversion Funnel Analysis, Google Analytics, Performance Measurement, Content Optimization, Analytics, Performance Analysis, Lead Generation, Digital Marketing, Hypertext Markup Language (HTML), Marketing Analytics, Performance Testing, Marketing Strategies, Marketing, Test Planning, Data-Driven Decision-Making, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Media for Web Development: Optimize a Travel Website

    Skills you'll gain: Responsive Web Design, Web Content, Search Engine Optimization, Web Content Accessibility Guidelines, Web Design, HTML and CSS, Hypertext Markup Language (HTML), Web Design and Development, Web Development, Javascript, Frontend Performance

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Business Analysis

    Skills you'll gain: Business Analysis Tools, Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Systems Analysis, Technology Strategies, Microsoft Excel, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
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    477 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Capitals Coalition

    Transforming Business: Valuing social and human capital

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Human Capital, Stakeholder Management, Corporate Sustainability, Sustainable Business, Social Impact, Sustainable Development, Stakeholder Communications, Sustainability Reporting, Human Resource Strategy, Business Ethics, Business Transformation, Diversity and Inclusion, Risk Management, Data Collection

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Azure Monitoring and Analytics Fundamentals

    Skills you'll gain: System Monitoring, Dashboard Creation, Event Monitoring, Microsoft Azure, Application Performance Management, Continuous Monitoring, Cloud Management, Performance Tuning, Virtual Machines, Incident Management, Query Languages, Resource Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Forecasting and Predictive Analytics Methods Pack

    Skills you'll gain: Time Series Analysis and Forecasting, Financial Forecasting, Forecasting, Trend Analysis, Advanced Analytics, Predictive Modeling, Predictive Analytics, Data-Driven Decision-Making, Business Analytics, Supervised Learning, Business Metrics, Market Data, Generative AI, Financial Management, Strategic Decision-Making, Market Intelligence, Statistical Analysis, Model Evaluation, Data Storytelling, Applied Machine Learning

    4.1
    Rating, 4.1 out of 5 stars
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    72 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build social awareness content for Instagram with Canva

    Skills you'll gain: Canva (Software), Instagram, Content Creation, Graphic and Visual Design Software, Creative Design, Graphic Design, Digital Design, Graphic and Visual Design, Design, Social Media Marketing, Video Production, Social Justice

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Health Information Literacy for Data Analytics

    Skills you'll gain: Data Governance, Data Quality, Data Integration, Data Dictionary, Data Validation, Health Informatics, Data Maintenance, Data Cleansing, Data Modeling, Extract, Transform, Load, Data Synthesis, Analytical Skills, Health Systems, Fraud detection, Data Management, Metadata Management, Health Care, Clinical Data Management, Data Mapping, Healthcare Industry Knowledge

    4.5
    Rating, 4.5 out of 5 stars
    ·
    318 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular social media analytics courses

  • Quadro de Política Ambiental e Social do BID: Banco Interamericano de Desarrollo
  • IBM Data Analyst: IBM
  • Python Data Products for Predictive Analytics: University of California San Diego
  • Web Analytics and A/B Testing Basics: EDUCBA
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • Media for Web Development: Optimize a Travel Website: Coursera
  • Introduction to Business Analysis: IBM
  • Transforming Business: Valuing social and human capital: Capitals Coalition
  • Azure Monitoring and Analytics Fundamentals: Microsoft
  • Forecasting and Predictive Analytics Methods Pack: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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