Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, Statistical Modeling, A/B Testing, Matplotlib, Plot (Graphics), Box Plots, Sampling (Statistics), Statistical Hypothesis Testing, Predictive Analytics, Data Analysis, Regression Analysis, Statistical Inference, Descriptive Statistics, Statistical Methods, Data Science, NumPy, Machine Learning, Python Programming
Beginner · Specialization · 1 - 4 Weeks

Microsoft
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Customer Communications Management
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Dashboard Creation, Data Presentation, Data Visualization Software, Data Import/Export, Big Data, Analytics, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Warehousing, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, Role-Based Access Control (RBAC), SQL
Beginner · Project · Less Than 2 Hours
Skills you'll gain: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dataflow, Data Pipelines, Real Time Data, Data Processing, Google Cloud Platform, File I/O, Data Import/Export, Serverless Computing, Data Transformation, Query Languages, SQL, Analytics
Advanced · Course · 1 - 3 Months

Skills you'll gain: Information Management, Data Management, Cloud Computing, Data Access, Metadata Management, Data Dictionary, Google Cloud Platform, Taxonomy, Enterprise Application Management, Personally Identifiable Information
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Analytics, Statistical Machine Learning, Google Cloud Platform, Model Evaluation, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling
Intermediate · Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Photo/Video Production and Technology, Promotional Materials, Marketing Materials, Video Production, Videography, Web Presence, Promotional Strategies, Product Promotion, Writing, Photography, Layout Design, Copywriting, Business Writing, Music, Content Creation, Branding, Brand Management, Target Audience, Design Elements And Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Variance Analysis, Dashboard, Key Performance Indicators (KPIs), Dashboard Creation, Power BI, Performance Analysis, Generative Engine Optimization (GEO), Performance Measurement, Web Analytics and SEO, Performance Reporting, Google Analytics, Performance Metric, Business Metrics, Content Performance Analysis, Digital Analysis, Analysis, Business Intelligence, Trend Analysis, Data Analysis, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Dashboard Creation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Spreadsheet Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Metadata Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Statistical Visualization, Data Visualization Software, R (Software), R Programming, Ggplot2, Plot (Graphics), Statistical Methods, Data Analysis, Data Literacy, Graphing, Statistical Analysis, Unsupervised Learning, Statistical Programming, Dimensionality Reduction, Color Theory, Analytics
Mixed · Course · 1 - 4 Weeks