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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Leading with Impact: Team Dynamics, Strategy and Ethics

    Skills you'll gain: Leadership Studies, Strategic Thinking, Strategic Leadership, Teamwork, Team Building, Team Leadership, Business Leadership, Business Ethics, Organizational Leadership, Leadership, Team Collaboration, Leadership and Management, Strategic Decision-Making, Leadership Development, Management Training And Development, Ethical Standards And Conduct, Decision Making, Organizational Effectiveness, Case Studies

    ★ 4.7 (17) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Track & Populate Marketing Performance Metrics

    Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Data Maintenance, Document Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Making Successful Decisions through the Strategy, Law & Ethics Model

    Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Strategic Leadership, Business Leadership, Leadership, Law, Regulation, and Compliance, Ethical Standards And Conduct, Business Strategy, Talent Acquisition, Contract Management, Legal Risk, Innovation, Regulatory Compliance, Human Resources, New Product Development, Product Development

    ★ 4.7 (449) · Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Prepare for CFA Level 1: Portfolio Management and Strategy

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Asset Management, Risk Management, Risk Management Framework, Investments, Governance Risk Management and Compliance, Financial Market, Risk Mitigation, Behavioral Economics, Risk Analysis, Performance Measurement, Capital Markets, Performance Analysis, Decision Making

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Visualize & Optimize Your Marketing Spend

    Skills you'll gain: Dashboard Creation, Marketing Analytics, Data Compilation, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Data-Driven Decision-Making, Budget Management, Analytics, Budgeting

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Strategy II: Doing Business in The Global Economy

    Skills you'll gain: Business Strategy, Growth Strategies, New Business Development, Business Development, Corporate Strategy, Political Sciences, International Relations, Strategic Thinking, Strategic Planning, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Supply Chain, Competitive Analysis, Diplomacy, Mergers & Acquisitions, Market Opportunities, Value Propositions, Cost Reduction, Risk Management

    ★ 4.8 (156) · Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Business Strategy And Business Model Innovation - 2026

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Business Strategies, Entrepreneurship, Business Process, Innovation, Strategic Thinking, E-Commerce, Business Systems, Value Propositions, Customer Relationship Management

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Create Impactful Marketing Videos using Canva

    Skills you'll gain: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Visual Storytelling, Marketing, Multimedia, Driving engagement, Graphic Design

    ★ 4.4 (41) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Marketing Effectiveness, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, System Monitoring, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing Planning, Advertising, Product Planning, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Decision Making, Case Studies, Brand Strategy

    ★ 4.9 (28) · Intermediate · Course · 1 - 3 Months

  • S

    Skillshare

    SEO Copywriting for Digital Marketing Success

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Content Optimization, Web Content, Web Analytics and SEO, Content Development and Management, Blogs, Content Management, Content Creation, Writing and Editing, Writing, Content Marketing, Editing, Driving engagement

    ★ 4.6 (7) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Marketing y diseño de experiencias: Universidad de Palermo
  • Leading with Impact: Team Dynamics, Strategy and Ethics: Coursera
  • Track & Populate Marketing Performance Metrics: Coursera
  • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
  • Prepare for CFA Level 1: Portfolio Management and Strategy: Board Infinity
  • Visualize & Optimize Your Marketing Spend: Coursera
  • Global Strategy II: Doing Business in The Global Economy: University of Illinois Urbana-Champaign
  • Business Strategy And Business Model Innovation - 2026: Alex Genadinik
  • Create Impactful Marketing Videos using Canva: Coursera
  • Analyze Marketing Data, Boost Conversions: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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