• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • L

    L&T EduTech

    Applied Industrial Internet of Things

    Skills you'll gain: Internet Of Things, Security Controls, Wireless Networks, Automation, Digital Transformation, Infrastructure Architecture, System Monitoring, Real Time Data, Data Security, Telecommunications, Communication Systems, Network Protocols, Continuous Monitoring

    ★ 4.4 (8) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building a Real-World Data Science Solution

    Skills you'll gain: AWS SageMaker, Exploratory Data Analysis, Feature Engineering, Dashboard Creation, Interactive Data Visualization, Data Presentation, Model Evaluation, Data Visualization, Data Pipelines, Project Documentation, Solution Delivery, Data Storytelling, Amazon Web Services, Data Analysis, Technical Documentation, Business Intelligence, Cloud Infrastructure, Technical Communication, Automation, Project Management

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Aggregate Data in SQL using MySQL Workbench

    Skills you'll gain: MySQL, SQL, MySQL Workbench, Query Languages, Data-Driven Decision-Making, Data Analysis

    ★ 4.4 (9) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Management, Marketing Communications, Branding, Storytelling, Influencing, Demography

    Intermediate · Course · 1 - 4 Weeks

  • Y

    Yunus Social Business Fund Bengaluru

    Value and Individual Decision Making

    Skills you'll gain: Finance, Financial Acumen, Financial Analysis, Excel Formulas, General Finance, Business Valuation, Financial Planning, Cost Benefit Analysis, Decision Making, Microsoft Excel, Social Impact, Spreadsheet Software, Investments, Economics, Policy, and Social Studies, Sustainable Business

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    كيفية استعمال سيرفي مونكي

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    The Beginner’s Guide to Business Negotiation

    Skills you'll gain: Negotiation, Influencing, Communication, Persuasive Communication, Interpersonal Communications, Rapport Building, Follow Through, Personal Attributes, Planning, Goal Setting, Overcoming Obstacles

    ★ 4.8 (17) · Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Shopify eCommerce Ads Masterclass: Targeting & Production

    Skills you'll gain: Campaign Management, Copywriting, Target Audience, Campaign Planning, Persona Development, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Target Market, Customer Insights, Online Advertising, Advertising, Conversion Funnel Analysis, Digital Advertising, Performance marketing, Content Performance Analysis, Content Creation, Marketing Budgets, Video Production

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Diseña historias para Instagram y Facebook con Visme

    Skills you'll gain: Visual Storytelling, Content Creation, Social Media Marketing, Social Media, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Storytelling, Design Software

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Michigan

    Logistic Regression and Prediction for Health Data

    Skills you'll gain: Logistic Regression, Model Evaluation, Statistical Inference, Predictive Analytics, R Programming, Predictive Modeling, Probability & Statistics, Statistical Modeling, Statistical Methods, Biostatistics, Regression Analysis, Statistical Analysis, Statistical Hypothesis Testing, Data Analysis, Epidemiology, Descriptive Statistics

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Feedback Loops: Vertical Feedback

    Skills you'll gain: Constructive Feedback, Empathy, Recognizing Others, Peer Review, Supervision, Communication Strategies, Tactfulness, Emotional Intelligence, Coaching, Self-Awareness, Leadership Development, Positive Behavior Support, Organizational Leadership, Communication

    ★ 4.6 (8) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Pittsburgh

    Mainstream Smart Home Technology as Assistive Technology

    Skills you'll gain: Adaptive Equipment, Home Health Care and Assisted Living, Home Health Care, Network Protocols, Wireless Networks, Health Technology, Disabilities, Long Term Care, End User Training and Support, Self Service Technologies, Telecommunications, Internet Of Things, Patient Evaluation, Occupational Therapy, Interoperability, Human Computer Interaction, Usability, Clinical Assessment, Patient-centered Care, Automation

    Beginner · Course · 1 - 3 Months

1…512513514…690

In summary, here are 10 of our most popular social media analytics courses

  • Applied Industrial Internet of Things: L&T EduTech
  • Building a Real-World Data Science Solution : Coursera
  • Aggregate Data in SQL using MySQL Workbench: Coursera
  • Marketing Communications: Intro to Consumer Behavior: University of Arizona
  • Value and Individual Decision Making: Yunus Social Business Fund Bengaluru
  • كيفية استعمال سيرفي مونكي: Coursera
  • The Beginner’s Guide to Business Negotiation : Coursera
  • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
  • Diseña historias para Instagram y Facebook con Visme: Coursera
  • Logistic Regression and Prediction for Health Data: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok