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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    ★ 4.6 (10) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    Data Analysis and Visualization with Python

    Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Wrangling, Data Processing, Data Manipulation, Data Import/Export, Computer Programming

    ★ 4.7 (15) · Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Using Custom Fields in Looker Explores

    Skills you'll gain: Looker (Software), Ad Hoc Reporting, Ad Hoc Analysis, Data Analysis, Exploratory Data Analysis, Database Application

    ★ 4.8 (6) · Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Creating a Data Warehouse Through Joins and Unions

    Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Text Mining, Exploratory Data Analysis, Google Analytics

    ★ 4 (8) · Beginner · Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Rapport Building, Relationship Building, Customer Relationship Building, Customer Retention, Agile Methodology, Customer Engagement, Customer experience strategy (CX), Customer Relationship Management, Customer Analysis, Journey Mapping, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Customer experience improvement, Relationship Management, Market Opportunities, Business Modeling, Organizational Structure

    ★ 4.8 (62) · Beginner · Specialization · 3 - 6 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    Creating an Engaging Candidate Experience

    Skills you'll gain: Full Cycle Recruitment, Recruitment, Recruitment Strategies, Talent Acquisition, Drive Engagement, Talent Recruitment, Brand Loyalty, Interviewing Skills, Customer Engagement, Branding, Brand Awareness, Customer experience improvement, Constructive Feedback, Customer experience strategy (CX), Customer Service, Customer Advocacy, Personalized Service, Relationship Building

    ★ 4.5 (11) · Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Freelance Editing: Launch & Build Your Video Editing Career

    Skills you'll gain: Editing, Video Editing, Client Services, Relationship Management, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Videography, Goal Setting, Personal Development, Cost Estimation, Business Systems, Professional Networking, Planning

    ★ 4.2 (6) · Mixed · Course · 1 - 4 Weeks

  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation

    ★ 4.3 (19) · Beginner · Course · 1 - 3 Months

  • D

    Duke University

    Agile Dashboards for Data-Driven Decision-Making

    Skills you'll gain: Performance Metric, Performance Analysis, Performance Measurement, Customer Demand Planning, Dashboard, Market Opportunities, Business Metrics, Decision Making, Strategic Decision-Making, Agile Methodology, Real Time Data, Management Reporting, Business Intelligence, Organizational Effectiveness, Business Leadership, Data-Driven Decision-Making, Data Analysis

    ★ 4.7 (25) · Intermediate · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, Decision Intelligence, ChatGPT, Generative AI, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    ★ 4.7 (7) · Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Mergers & Acquisitions, Growth Strategies, Due Diligence, Strategic Thinking, Profit and Loss (P&L) Management, Market Opportunities, Cost Benefit Analysis, Financial Analysis, Business Strategy, Competitive Analysis, Corporate Strategy, Go To Market Strategy, Case Studies, Business Analysis, Market Analysis, Revenue Management, Strategic Marketing, Customer Analysis

    ★ 4.3 (11) · Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Desarrollo de estrategias eficaces de marketing deportivo

    Skills you'll gain: Marketing Analytics, Branding, Brand Management, Customer Engagement, Strategic Partnership, Marketing Strategy and Techniques, Loyalty Programs, Digital Transformation, Innovation, Social Media Strategy, Customer experience improvement, Technology Strategies, Data Analysis, Customer Relationship Management, Personalized Service, Content Strategy, Market Dynamics, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Data Analysis and Visualization with Python: Arizona State University
  • Using Custom Fields in Looker Explores: Google Cloud
  • Creating a Data Warehouse Through Joins and Unions: Google Cloud
  • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
  • Creating an Engaging Candidate Experience: Automatic Data Processing, Inc. (ADP)
  • Freelance Editing: Launch & Build Your Video Editing Career: Skillshare
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Agile Dashboards for Data-Driven Decision-Making: Duke University
  • Project Management with AI: SkillsBooster Academy

Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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