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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Generative AI: Enhance your Data Analytics Career

    Skills you'll gain: Analytics, Generative AI, Data Analysis, Data Storytelling, Data Presentation, Generative Model Architectures, Dashboard Creation, Interactive Data Visualization, Responsible AI, AI literacy, Data Synthesis, Data Literacy, Data Ethics, Large Language Modeling, Prompt Engineering, Data Manipulation, Data Preprocessing, Prompt Patterns, Data Cleansing, Query Languages

    4.6 stars, 187 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (187) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Marketing Management, Marketing Channel, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Brand Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Social Media Strategy, Cross-Channel Marketing, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Digital Communications, Marketing Automation, Innovation

    4.8 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (108) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Microsoft Excel, Excel Macros, Performance Analysis, Excel Formulas, People Analytics, Compensation Analysis, Payroll, Trend Analysis, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Data Visualization, Data Integration, Database Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Maintainability, Information Architecture, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric

    4.6 stars, 16 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (16) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Driving engagement, Drive Engagement, Branding, Brand Awareness, Advertising, Brand Loyalty, Journalism, Customer Engagement, Target Audience

    4.4 stars, 358 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (358) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Digital Marketing Foundations & Strategy Basics

    Skills you'll gain: Marketing Effectiveness, Social Media, Social Media Marketing, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Social Media Strategy, Customer Analysis, Social Media Campaigns, Social Media Content, Campaign Planning, Marketing, Marketing Analytics, Digital Brand Strategy, Strategic Marketing, Product Promotion, Promotional Strategies, Digital Marketing, Consumer Behaviour, Facebook

    5 stars, 8 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (8) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google Cloud

    Log Analytics on Google Cloud

    Skills you'll gain: Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Cloud Applications, Query Languages, Analytics, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • M

    Madecraft

    Marketing Strategy and Consumer Behavior

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Campaign Management, Social Media Marketing, AI powered creativity, Social Media Content, Content Creation, Social Media Strategy, Social Media Management, Advertising Campaigns, Prompt Engineering, Data-Driven Marketing, Generative AI, Social Media Analytics, Digital Marketing Campaigns, Campaign Planning, Responsible AI, Artificial Intelligence, Google Gemini, ChatGPT, Microsoft Copilot

    5 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    Microsoft

    Preparing Data for Analytics in Microsoft Fabric

    Skills you'll gain: Data Modeling, Power BI, Data Lakes, Star Schema, Microsoft Power Platform, Database Design, Data Warehousing, Data Transformation, Extract, Transform, Load, Business Reporting, Microsoft Azure, Data Validation, Analytics, Data Quality, Data Architecture, Generative AI, SQL, Verification And Validation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Intro to Predictive Analytics Using Python

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Model Evaluation, Predictive Modeling, Predictive Analytics, Advanced Analytics, Decision Tree Learning, Supervised Learning, Applied Machine Learning, Model Training, Forecasting, Random Forest Algorithm, Analytics, Data Analysis, Regression Analysis, Machine Learning, Logistic Regression, Python Programming

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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