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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing, Marketing Strategy and Techniques, Product Strategy, Customer Retention, Value Propositions, Target Market, Marketing Communications, Promotional Strategies, Branding, Market Analysis, Brand Management, Marketing Channel, Product Promotion, Product Development, Market Dynamics, Brand Awareness, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    693 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Paid media, Data Storytelling, Email Marketing, Social Media Strategy, Google Ads, Social Media, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Creation, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    ·
    333 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artifical em Marketing

    Skills you'll gain: Data-Driven Marketing, Customer experience improvement, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Innovation, Brand Strategy, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Brand Marketing, Communication Planning, Strategic Marketing, Marketing Design, Global Marketing, Plan Execution, Performance Improvement, Brand Management, Marketing Strategy and Techniques, Strategic Communication, Digital Marketing, Digital Media Strategy, Target Audience, Business

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Career Development for AI Marketing Specialist

    Skills you'll gain: Data-Driven Marketing, Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Data Storytelling, Digital Marketing Campaigns, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Interviewing Skills, Social Media Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Hadoop Big Data Analytics & Projects Mastery

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Database Design, Data Integration, Social Media Analytics, Extensible Markup Language (XML), Database Management Systems, Database Management, JSON, Data Processing, Distributed Computing, Data Analysis, Analytics, Scalability, Extensible Languages and XML, Data Pipelines, Query Languages, Data Cleansing, Dataflow

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    Real Time Analytics with SAP Hana

    Skills you'll gain: SAP Analytics Cloud, Data Access, Data Modeling, Real Time Data, Stored Procedure, Data Warehousing, Extract, Transform, Load, Database Development, Data Security, Text Mining, Data Integration, Advanced Analytics, SAP Applications, SQL, Decision Intelligence, Data Transformation, Predictive Analytics, Business Reporting, Scripting

    Intermediate · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Marketing in the Age of AI

    Skills you'll gain: Online Advertising, LLM Application, AI Enablement, Branding, Natural Language Processing, Machine Learning Algorithms

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pittsburgh

    Mathematical Foundations for Data Science and Analytics

    Skills you'll gain: Statistical Analysis, NumPy, Probability Distribution, Matplotlib, Plot (Graphics), Statistics, Data Science, Probability & Statistics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Linear Algebra, Predictive Analytics, Statistical Methods, Mathematics and Mathematical Modeling, Applied Mathematics, Python Programming, Machine Learning, Logical Reasoning

    3.8
    Rating, 3.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • N

    Northeastern University

    Foundations for Data Analytics Part 2

    Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Probability & Statistics, Text Mining, Statistical Analysis, Probability Distribution, Data Analysis, Network Analysis, Statistical Methods, Feature Engineering, Probability, Data Mining, Data Structures, Statistics, Descriptive Statistics, Unstructured Data, Data Processing, Data Cleansing, Network Model, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • U

    University of Arizona

    Marketing Communications: Intro to Consumer Behavior

    Skills you'll gain: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Marketing, Customer Insights, Brand Strategy, Target Market, Marketing Management, Marketing Communications, Branding, Storytelling, Influencing, Demography

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Marketing digital e e-commerce do Google: Google
  • Introduction to AI for marketing professionals: AI Business School
  • Fundamentos de Inteligência Artifical em Marketing: Fundação Instituto de Administração
  • Marketing Fundamentals and Strategy Case Studies: EDUCBA
  • Career Development for AI Marketing Specialist: Coursera
  • Hadoop Big Data Analytics & Projects Mastery: EDUCBA
  • Real Time Analytics with SAP Hana: Packt
  • Marketing in the Age of AI: University of Maryland, College Park
  • Mathematical Foundations for Data Science and Analytics: University of Pittsburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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