• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    4.7 stars, 46 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (46) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Robotic Path Planning and Task Execution

    Skills you'll gain: Machine Controls, Robotics, Graph Theory, Control Systems, Algorithms, Artificial Intelligence, Mechanics, Python Programming

    4.4 stars, 19 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (19) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Statistical Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    4.6 stars, 421 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (421) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of North Texas

    Management Foundations in the Hospitality Industry

    Skills you'll gain: Hospitality Services, Hospitality Management, Hotel And Restaurant Management, Hospitality and Food Services, Hospitality, Employee Training, Human Resources Management and Planning, Human Resource Management, Performance Appraisal, Talent Recruitment, Leadership and Management, Staff Management, Team Motivation, Human Capital, Management Training And Development, Training Programs, Human Resources, Training and Development, Customer experience improvement, Initiative and Leadership

    4.4 stars, 87 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (87) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The Museum of Modern Art

    Fashion as Design: Craft and Sustainability

    Skills you'll gain: Supply Management, Supply Chain, Supply Chain Planning, Ethical Standards And Conduct, Sustainable Systems, Sustainable Development, Environmental Issue, Social Impact, Art History, Public History, Waste Minimization, Product Design, Production Process, World History, Consumer Behaviour, Creative Thinking, Personal Development, Problem Solving, Critical Thinking

    4.6 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Apply Technical Analysis & Market Models for Trading

    Skills you'll gain: Technical Analysis, Data Literacy, Financial Trading, Financial Market, Descriptive Statistics, Market Data, Statistics, Portfolio Risk, Statistical Methods, Derivatives, Risk Modeling, Market Analysis, Statistical Analysis, Market Dynamics, Securities Trading, Data Validation, Securities (Finance), Analysis, Data Analysis, International Finance

    4.5 stars, 41 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (41) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Game Theory, Market Dynamics, Economics, Market Analysis, Supply And Demand, Operating Cost, Economics, Policy, and Social Studies, Cost Benefit Analysis, Public Policies, Cost Accounting, Consumer Behaviour, Policy Analysis, Research, and Development, Competitive Analysis, Environmental Issue, Production Process, Resource Allocation, Budgeting, Decision Making

    4.9 stars, 39 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (39) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Technical University of Munich (TUM)

    Cost Accounting: Decision Making

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Control, Cost Estimation, Cost Management, Cost Benefit Analysis, Strategic Decision-Making, Profit and Loss (P&L) Management, Accounting, Product Assortment, Capacity Management, Decision Making, Capacity Planning, Forecasting

    4.8 stars, 146 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (146) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Corporate Finance Institute

    Operational Modeling

    Skills you'll gain: Financial Modeling, Business Modeling, Operational Analysis, Financial Data, Financial Forecasting, Financial Statement Analysis, Financial Analysis, Performance Measurement, Operating Cost, Working Capital, Income Statement, Revenue Forecasting, Forecasting, Accounts Receivable, Accounts Payable

    4.6 stars, 8 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.6 (8) · Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Arizona State University

    Futures Thinking

    Skills you'll gain: Visionary, Strategic Thinking, Proactivity, Creative Thinking, Cognitive flexibility, Optimism, Open Mindset, Empowerment, Planning, Creativity, Critical Thinking, Decision Making

    4.5 stars, 66 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (66) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Software Testing, Deployment, and Maintenance Strategies

    Skills you'll gain: Test Planning, Test Driven Development (TDD), Release Management, Software Testing, Behavior-Driven Development, Risk Management Framework, Risk Management, System Testing, Application Deployment, Software Quality Assurance, Software Development Life Cycle, CI/CD, Data Validation, Systems Analysis, Systems Thinking, Data Modeling, Product Lifecycle Management, Business Process Automation, Digital Transformation, Process Flow Diagrams

    4.9 stars, 21 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (21) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Economics

    Skills you'll gain: Financial Systems, Economics, Supply And Demand, Capital Markets, Financial Market, Consumer Behaviour, Market Dynamics, Financial Policy, General Finance, Economic Development, Business Economics, Market Data, Socioeconomics, Labor Law, Fiscal Management, Social Sciences, Market Analysis, Resource Allocation, Public Policies, Decision Making

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
1…555657…150

In summary, here are 10 of our most popular consumer behavior courses

  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • Robotic Path Planning and Task Execution: University of Colorado Boulder
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
  • Management Foundations in the Hospitality Industry: University of North Texas
  • Fashion as Design: Craft and Sustainability: The Museum of Modern Art
  • Apply Technical Analysis & Market Models for Trading: EDUCBA
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • Cost Accounting: Decision Making: Technical University of Munich (TUM)
  • Operational Modeling: Corporate Finance Institute
  • Futures Thinking: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok