• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply R for Data Analytics

    Skills you'll gain: Exploratory Data Analysis, Data Manipulation, Statistical Analysis, R (Software), Analytical Skills, Ggplot2, Data Storytelling, R Programming, Statistical Methods, Data Wrangling, Data Transformation, Quantitative Research, Data Visualization Software, Data Science, Applied Machine Learning, Data Preprocessing, Probability & Statistics, Scatter Plots, Business Analytics, Data Analysis

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Financial Fraud Using Machine Learning Analytics

    Skills you'll gain: Financial Data, Data-Driven Decision-Making, Profit and Loss (P&L) Management, Risk Modeling, Lending and Underwriting, Financial Statement Analysis, Applied Machine Learning, Financial Systems, Operational Analysis, Loans, Anomaly Detection, Statistical Machine Learning, Performance Measurement, Financial Regulation, Regulatory Compliance, Operations Research, Benchmarking

    5
    Rating, 5 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Accounting Data Analytics

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Predictive Analytics for Business with H2O in R

    Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Predictive Modeling, Data Pipelines, R (Software), Data-Driven Decision-Making, Analytics, Business Analytics, Data Science, Machine Learning Software, Feature Engineering, Data Preprocessing, Machine Learning Methods, Machine Learning, Model Training, Telemarketing, Model Deployment, Model Optimization

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SAS

    Perform Analyses & Build Reports using SAS Visual Analytics

    Skills you'll gain: SAS (Software), Business Analytics, Business Reporting, Interactive Data Visualization, Data Visualization Software, Data Analysis, Advanced Analytics, Data Manipulation, Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    215 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Mastering Advanced Data and Analytics Features in Tableau

    Skills you'll gain: Tableau Software, Data Transformation, Data Integration, Pivot Tables And Charts, Data Maintenance, Data Visualization Software, Data Wrangling, Relational Databases, Data Management, Advanced Analytics, Data Manipulation, Data Analysis, Analytics, Data Cleansing, Data Quality, Data Import/Export, Forecasting

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Python for Data Science: Real Projects & Analytics

    Skills you'll gain: NumPy, Descriptive Statistics, Model Evaluation, Feature Engineering, Probability & Statistics, Supervised Learning, Statistical Hypothesis Testing, Exploratory Data Analysis, Box Plots, Regression Analysis, Statistics, Predictive Modeling, Time Series Analysis and Forecasting, Data Science, Statistical Programming, Histogram, Statistical Analysis, Database Application, Database Software, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Real-Time Data Pipelines & Analytics on AWS

    Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Data Processing, Interactive Data Visualization, Analytics, Data Transformation, Data Security, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Financial Analytics in RStudio: Identify Profit Drivers

    Skills you'll gain: Operational Analysis, Operational Performance Management, Performance Measurement, Performance Analysis, Performance Metric, Performance Improvement, Operating Cost, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Profit and Loss (P&L) Management, Corrective and Preventive Action (CAPA), Operations Management, Plot (Graphics), Waterfall Methodology

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Design Thinking and Predictive Analytics for Data Products

    Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Statistical Machine Learning, Classification Algorithms, Machine Learning Methods, Statistical Modeling, Design Thinking, Scikit Learn (Machine Learning Library), Data Cleansing, Model Training, Regression Analysis, Data Processing, Model Optimization, Tensorflow, Logistic Regression

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Intermediate · Course · 1 - 3 Months

  • N

    Northeastern University

    Engaging in Improving Patient Experience Through Analytics

    Skills you'll gain: Decision Support Systems, Health Informatics, Patient-centered Care, Stakeholder Analysis, Hospital Experience, Personalized Campaigns, Decision Intelligence, Patient Evaluation, Predictive Analytics, Analytics, Data-Driven Decision-Making, Advanced Analytics, Predictive Modeling, Systems Integration, Innovation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Data Analytics in Sports Law and Team Management

    Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Literacy, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Health Technology, Contract Management, Operations Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Course · 1 - 3 Months

1…596061…750

In summary, here are 10 of our most popular social media analytics courses

  • Analyze and Apply R for Data Analytics: EDUCBA
  • Analyze Financial Fraud Using Machine Learning Analytics: EDUCBA
  • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
  • Predictive Analytics for Business with H2O in R: Coursera
  • Perform Analyses & Build Reports using SAS Visual Analytics: SAS
  • Mastering Advanced Data and Analytics Features in Tableau: SkillUp
  • Python for Data Science: Real Projects & Analytics: EDUCBA
  • Real-Time Data Pipelines & Analytics on AWS: LearnKartS
  • Financial Analytics in RStudio: Identify Profit Drivers: Coursera
  • Design Thinking and Predictive Analytics for Data Products: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok