• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Lead Management with HubSpot

    Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Prospecting and Qualification, Sales Development, Sales Process, Email Marketing, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Marketing Automation, Management Reporting, Workflow Management, Prioritization, Performance Reporting, Performance Metric, Process Mapping, Dashboard, Service Level Agreement, Performance Measurement, Business Reporting

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Computing for Cancer Informatics

    Skills you'll gain: Computer Systems, Informatics, Data Processing, Computing Platforms, Health Informatics, Bioinformatics, Data Storage Technologies, Data Storage, Computer Literacy, Computer Hardware, Big Data, Data-Driven Decision-Making, Cloud Computing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lecturio

    Medical-Surgical Nursing: Cardiovascular & ECG Essentials

    Skills you'll gain: Electocardiography, Cardiac Dysrhythmia, Cardiac Surgery, Chronic Diseases, Hemodynamics, Patient Education And Counseling, Cardiology, Medical Surgical Nursing, Care Management, Cardiac Stress Testing, Patient Observation, Nursing, Patient Evaluation, Life Support, Electrophysiology, Care Coordination, Patient Education and Support, Anatomy, Physiology, Clinical Nursing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Program Communications Planning in ClickUp

    Skills you'll gain: Program Management, Communication Planning, Project Documentation, Project Management Software, Workflow Management, Project Management, Diagram Design, Program Development, Agile Methodology, Communication Strategies

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Learn Python: 3

    Skills you'll gain: Object Oriented Programming (OOP), File I/O, Python Programming, Data Structures, Computer Programming, Software Engineering, Performance Tuning, Web Development, Performance Testing, Debugging, Web Development Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Ethical Leader

    Skills you'll gain: Business Ethics, Leadership Studies, Ethical Standards And Conduct, Diversity and Inclusion, Organizational Leadership, Initiative and Leadership, Business Leadership, Team Leadership, Responsible AI, Artificial Intelligence, Decision Making, Leadership, Cultural Diversity, Leadership Development, Accountability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Foundations: Organizations, Planning, Finance

    Skills you'll gain: Team Performance Management, Business Planning, Resource Management, Business Management, Organizational Strategy, Organizational Development, Business Acumen, Organizational Effectiveness, Strategic Thinking, Team Building, Business Strategy, Financial Management, Culture Transformation, Strategic Decision-Making, Financial Acumen, Team Leadership, Financial Planning, Decision Making, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pearson

    PMP Certification: Unit 5

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Stakeholder Analysis, Request for Proposal, Procurement, Subcontracting, Strategic Prioritization, Strategic Sourcing, Contract Management, Vendor Contracts

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Ethical and Regulatory Implications of Generative AI

    Skills you'll gain: Regulatory Compliance, Compliance Management, Compliance Training, Responsible AI, Regulatory Requirements, Law, Regulation, and Compliance, Generative AI, Data Ethics, Governance, AI literacy, Internal Controls, Risk Analysis, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Information System Auditing, Governance and Management

    Skills you'll gain: Audit Planning, Enterprise Architecture, Internal Auditing, Compliance Management, Regulatory Compliance, Risk Control, Risk Management Framework, Quality Assurance, Training Records Management, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Cybersecurity Planning, Management, and Compliance

    Skills you'll gain: Cloud Security, Record Keeping, Cyber Security Policies, Security Management, Data Management, Cloud Management, Records Management, Cloud Computing Architecture, Cloud Standards, IT Security Architecture, Data Security, General Data Protection Regulation (GDPR), Data Governance, Personally Identifiable Information, Information Privacy, Threat Detection, Microsoft Azure, Security Controls, Threat Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

1…590591592…834

In summary, here are 10 of our most popular brand management courses

  • Lead Management with HubSpot: HubSpot Academy
  • Computing for Cancer Informatics: Johns Hopkins University
  • Medical-Surgical Nursing: Cardiovascular & ECG Essentials: Lecturio
  • Program Communications Planning in ClickUp: Coursera
  • Learn Python: 3: Scrimba
  • The Ethical Leader: Johns Hopkins University
  • Digital Campaign Management & Optimization: Coursera
  • Business Foundations: Organizations, Planning, Finance: Coursera
  • PMP Certification: Unit 5: Pearson
  • Ethical and Regulatory Implications of Generative AI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok