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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, New Product Development, Market Research, Product Strategy, Product Planning, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Communication, Prioritization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share, Media Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, Quality Assurance and Control, New Product Development, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Product Management

    Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Planning, Product Roadmaps, Product Strategy, Analysis, Stakeholder Management, Stakeholder Communications, Data-Driven Decision-Making, Decision Making, Market Analysis, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Product Marketing, Team Building, Competitive Analysis, Team Management, Marketing Planning, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    208 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Product Marketing, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Customer Advocacy, Verbal Communication Skills, Persuasive Communication, Business Priorities, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    821 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Strategy and Roadmapping

    Skills you'll gain: Product Roadmaps, Product Management, User Story, Product Planning, Product Development, New Product Development, Quality Assurance, Product Requirements, Product Quality (QA/QC), Product Strategy, Product Lifecycle Management, Design Thinking, Stakeholder Management, Quality Assurance and Control, Ideation, Stakeholder Engagement, Innovation, Stakeholder Communications, Change Management, Market Opportunities

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Entrepreneurial Finance, Business Planning, Product Planning, Cost Management, Product Development, New Product Development, Business Development, Value Propositions, Investments, Presentations, Customer Acquisition Management, Fundraising, Revenue Forecasting

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Development, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Build Better Products With User-Centered Design

    Skills you'll gain: User Research, Ideation, Team Building, UI/UX Research, Usability Testing, Team Oriented, Product Design, User Centered Design, User Experience, Business Metrics, Product Development, Performance Measurement, Performance Metric, Product Improvement, Verification And Validation, Prioritization, Journey Mapping, UI/UX Strategy, Agile Product Development, Product Requirements

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Team Leadership, Product Development, New Product Development, Product Marketing, Commercialization, Product Lifecycle Management, Team Management, Stakeholder Communications, Strategic Marketing, Marketing, Team Building, Leadership, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    336 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Branding, Marketing Communications, Brand Marketing, Sustainability Standards, Customer Engagement, Advertising, Regulatory Compliance, Data-Driven Marketing, Law, Regulation, and Compliance, Driving engagement, Regulatory Requirements, Market Opportunities, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Product Management Fundamentals: Xbox
  • Marketing Mix Fundamentals: IE Business School
  • Product Launch and Post-Launch Management: Xbox
  • Fundamentals of Product Management: Board Infinity
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • The Business of Product Management I: Advancing Women in Tech
  • Product Strategy and Roadmapping: Xbox
  • Business Model & Product Pitch: University of Minnesota
  • Generative AI in Product Development Training: Simplilearn
  • Build Better Products With User-Centered Design: Packt

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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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