Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Product Lifecycle Management, Product Planning, Product Strategy, Product Management, AI Product Strategy, Product Improvement, Strategic Planning, Business Process, Business Strategy, Technology Strategies, Innovation, Project Implementation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Backlogs, Stakeholder Communications, Virtual Teams, Stakeholder Management, Agile Product Development, Agile Methodology, Communication, Cross-Functional Collaboration, Negotiation, Conflict Management, Product Management, Product Requirements, User Story, Team Building, Prioritization, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning
Advanced · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Marketing, Marketing Communications, Target Market
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Financial Statements, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Market Research, Advertising
Intermediate · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Product Management, Team Management, Product Planning, Product Lifecycle Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Market Opportunities, Corporate Strategy, Software Development Methodologies, Technology Roadmaps, Organizational Strategy, Business Strategy, Portfolio Management
Build toward a degree
Beginner · Course · 1 - 3 Months