• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Management

Marketing Management Courses

Marketing management courses can help you learn strategic planning, market analysis, brand development, and customer relationship management. You can build skills in digital marketing tactics, campaign management, and data analytics to measure campaign effectiveness. Many courses introduce tools like Google Analytics, CRM software, and social media platforms, showing how these resources can enhance your marketing strategies and improve engagement with target audiences.

Popular Marketing Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Organizational Strategy, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    76 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Engineering Management

    Skills you'll gain: Software Architecture, Engineering Management, Goal Setting, Systems Architecture, Systems Design, Technical Management, Software Design, Smart Goals, API Design, System Design and Implementation, Technical Product Management, Cross-Functional Collaboration, Cross-Functional Team Leadership, Management Training And Development, Recruitment, Program Management, Team Performance Management, Software Engineering, Microservices, Employee Retention

    4.6
    Rating, 4.6 out of 5 stars
    ·
    99 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Contract Negotiation, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    Equine Welfare and Management

    Skills you'll gain: Public Health and Disease Prevention, Nutrition and Diet, Preventative Care, Nutrition Care Plans, Injury Prevention, Vital Signs, Safety Assurance, Nutrition Education, Environment Health And Safety, Athletic Training, Sports Medicine, Physiology, Accident Prevention, Cleanliness, Behavior Management, Emergency Response, Psychology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    403 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Business Management and Workplace Behavior

    Skills you'll gain: Team Performance Management, Team Management, Emotional Intelligence, Management Training And Development, Empathy & Emotional Intelligence, Business Leadership, People Management, Leadership Studies, Leadership and Management, Staff Management, Behavior Management, Business Management, Organizational Leadership, Leadership, Professionalism, Organizational Effectiveness, Leadership Development, Industrial and Organizational Psychology, Organizational Structure, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introduction to PicsArt for Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Photo Editing, Marketing, Photo/Video Production and Technology, Graphics Software, Graphic and Visual Design Software, Graphical Tools, Graphic Design, Computer Graphic Techniques, Entrepreneurship, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    AI in Sports: The Approach of a Club

    Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Remote Team Management

    Skills you'll gain: Virtual Teams, Team Collaboration, Telecommuting, Team Leadership, Team Management, Peer Review, Workplace inclusivity, Rapport Building, Team Building, Coaching, Smart Goals, Accountability Frameworks, Leadership and Management, Teamwork, Collaboration, Drive Engagement, Cross-Functional Collaboration, Diversity and Inclusion, Trustworthiness, Communication

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management Frameworks and Analysis

    Skills you'll gain: Performance Measurement, Business Strategy, Competitive Analysis, Strategic Planning, Performance Metric, Strategic Thinking, Market Dynamics, Plan Execution, Organizational Strategy, Strategic Decision-Making, Market Analysis, Marketing Strategies, Organizational Effectiveness, Analysis, Organizational Structure

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Investment Management and Portfolio Strategies

    Skills you'll gain: Portfolio Management, Financial Statements, Investment Management, Investments, Financial Statement Analysis, Market Analysis, Financial Planning, Financial Market, Financial Analysis, Wealth Management, Portfolio Risk, Risk Analysis, Equities, Risk Management, Return On Investment, Derivatives, Risk Appetite

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    HR Management and Organizational Development

    Skills you'll gain: Organizational Development, Performance Management, Team Performance Management, Performance Appraisal, Workforce Development, Employee Performance Management, Business Transformation, Organizational Change, Team Management, Talent Management, Quality Management, Mergers & Acquisitions, Human Resources Management and Planning, Leadership and Management, Organizational Structure, Leadership Studies, Human Resource Strategy, Organizational Effectiveness, Employee Engagement, Change Management

    Beginner · Specialization · 3 - 6 Months

1…606162…834

In summary, here are 10 of our most popular marketing management courses

  • Extraordinary Human Capital Management: University of Michigan
  • Real-World Engineering Management: Advancing Women in Tech
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Equine Welfare and Management: University of California, Davis
  • Business Management and Workplace Behavior: EDUCBA
  • Introduction to PicsArt for Social Media Marketing: Coursera
  • AI in Sports: The Approach of a Club: Real Madrid Graduate School Universidad Europea
  • Remote Team Management: SkillUp
  • Strategic Management Frameworks and Analysis: EDUCBA
  • Measure a Marketing Strategy using Facebook Insights: Coursera

Skills you can learn in Entrepreneurship

Innovation (38)
Modeling (25)
Business Model (18)
Plan (16)
Investment (15)
Market (economics) (15)
Product (12)
Planning (11)
Social Entrepreneurship (10)
Strategic Management (10)
Business Plan (9)
Business Strategy (6)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok