Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Microsoft
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Analysis, Marketing Channel, Performance Measurement, Sales Pipelines, Social Media Campaigns, Performance Analysis, Marketing Budgets, Key Performance Indicators (KPIs), Performance Metric, Dashboard Creation, Dashboard, Data Storytelling, Power BI, Business Metrics, Cross-Channel Marketing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Order Management, Order Fulfillment, Order Processing, Supplier Management, Market Opportunities, Customer Acquisition Management, Sales Strategy, E-Commerce, Upselling, Scalability, Entrepreneurship, Business Operations, Marketing Analytics, Market Research, Target Market, Operational Excellence, Go To Market Strategy, Business, Digital Marketing, Business Strategy
Intermediate · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing
★ 4.4 (349) · Intermediate · Course · 1 - 4 Weeks

Queen Mary University of London
Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Focus Group
★ 4.7 (1.1K) · Beginner · Specialization · 3 - 6 Months

The State University of New York
Skills you'll gain: Branding, Brand Strategy, Marketing and Public Relations, Photo/Video Production and Technology, Entrepreneurship, Content Creation, Video Production, Copywriting, Business Modeling, Public Relations, Presentations, Customer Engagement, Value Propositions, Proposal Development, Web Design and Development, Business Planning, Photography, Web Presence, Marketing Strategies, Content Strategy
★ 4.7 (881) · Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing
★ 4.6 (185) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Visual Storytelling, Multimodal Prompts, Generative AI, AI literacy, AI Personalization, Creative Design, Ideation, Artificial Intelligence, Google Workspace
★ 4.6 (612) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Adobe Firefly, Prompt Engineering Tools, Multimedia, Gemini, ChatGPT, Photo/Video Production and Technology, Generative AI, Digital Marketing Tools, Media Production, AI Workflows, AI literacy, Digital Marketing, Online Advertising, Email Marketing, Google Analytics, Content Creation, Email Automation, OpenAI, Automation
Intermediate · Course · 1 - 3 Months

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Statistical Methods, Data Analysis, Economics, Trend Analysis, Analytics, Statistical Analysis, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability & Statistics, Estimation, Model Evaluation, Statistical Hypothesis Testing, Probability, Linear Algebra
★ 4.6 (1.2K) · Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Cash Flow Forecasting, Search Engine Optimization, Business Planning, Accountability, Business Management, Leadership and Management, Fiscal Management, Forecasting, Cost Control, Operating Expense, Strategic Planning, Storytelling
★ 4.7 (849) · Beginner · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting
★ 4.2 (222) · Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Sales Management, Supply Chain Planning, Sales Operations, Supply Chain, Supply Chain Systems, B2B Sales, Sales Strategy, Operations Management, Supply Management, Logistics Management, Consumer Behaviour, Supply Chain Management, Sales, Retail Sales, Conflict Management, Salesforce, Retail Store Operations, Cross-Channel Marketing, Team Leadership, Design
Beginner · Specialization · 3 - 6 Months