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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Google Analytics Insights

    Skills you'll gain: Google Analytics, Web Analytics, Journey Mapping, Digital Analysis, Marketing Analytics, Data Validation, Data-Driven Marketing, Data Collection, Analytics, Auditing, Debugging, Exploratory Data Analysis, Performance Measurement, Event Monitoring, Performance Reporting, Data Quality, Gap Analysis, Issue Tracking

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Campaign Execution and Automation

    Skills you'll gain: Conversion Funnel Analysis, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Digital Marketing Campaigns, Marketing Operations, Advertising Campaigns, Marketing Planning, Personalized Campaigns, Social Media Campaigns, Go To Market Strategy, Cross-Channel Marketing, Content Performance Analysis, Paid media, Plan Execution, Pay Per Click Advertising, Performance Analysis, Integrated Marketing Communications, LinkedIn

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Profile Data Quality

    Skills you'll gain: Data Quality, Data-Driven Marketing, Data Cleansing, Marketing Analytics, Data Validation, Data Integrity, Data Maintenance, Data Wrangling, Exploratory Data Analysis, Quality Assessment, Campaign Management, Technical Communication, Data Processing, Statistical Reporting, Data Analysis, Stakeholder Communications, Benchmarking, Business Priorities, Microsoft Excel, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Business Networking 101: How to Network Like a Pro

    Skills you'll gain: Professional Networking, Social Media Strategy, Relationship Building, Social Media, LinkedIn, Customer Relationship Management, Sales Prospecting, Events and Conferences, Customer Relationship Management (CRM) Software, Oral Expression, Rapport Building, Relationship Management, New Business Development, Virtual Networking, Event Management, General Networking, Business Development, Interpersonal Communications, Communication, Communication Strategies

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Performance Reporting, Storytelling, Content Management Systems, Content Performance Analysis, Content Strategy, Report Writing, Business Reporting, Content Scheduling, Marketing Effectiveness, Media Strategy, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Email Marketing, Business Software, Customer Communications Management, Sales Pipelines, Dashboard, Account Management, Data Management, Customer Service, Marketing, Sales Operations, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Focus Group

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Data Analytics for Students

    Skills you'll gain: Business Analytics, Analytics, Data Analysis, Dashboard Creation, Dashboard, Business Intelligence, Marketing Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Data Presentation, Excel Formulas, Data Literacy, Data Visualization, Business Analysis, Microsoft Excel, Predictive Analytics, Key Performance Indicators (KPIs), Descriptive Analytics, Statistical Reporting

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    568 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Governance, Data Storytelling, Marketing Analytics, Business Analytics, Data-Driven Marketing, Accounting, Responsible AI, Data Management, Data Visualization Software, Internal Controls, Classification Algorithms, Internal Auditing, Data-Driven Decision-Making, Analytical Skills, Data Preprocessing, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing courses

  • Google Analytics Insights: Coursera
  • Campaign Execution and Automation: Microsoft
  • Profile Data Quality: Coursera
  • Business Networking 101: How to Network Like a Pro: Madecraft
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Introduction to CRM with HubSpot: Coursera
  • AI For Business: University of Pennsylvania
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Market Research: Queen Mary University of London
  • Data Analytics for Students: Madecraft

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