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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


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    Coursera

    Automate WIP Limits for Agile Projects

    Skills you'll gain: Slack (Software), Workflow Management, Agile Project Management, Agile Methodology, Scrum (Software Development), Business Process Automation, Scenario Testing, Process Improvement

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Negotiation, Proposal Writing, Price Negotiation, Contract Negotiation, New Business Development, Consultative Selling, Selling Techniques, Inside Sales, Phone Sales, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Automate and Analyze Project Backlogs Fast

    Skills you'll gain: Backlogs, Business Workflow Analysis, Issue Tracking, Project Controls, Project Performance, Root Cause Analysis, Performance Metric, Data-Driven Decision-Making, Automation, Process Analysis, Process Design, Performance Measurement, Automation Engineering

    Beginner · Course · 1 - 4 Weeks

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    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 3 Months

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    Alex Genadinik

    Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon

    Skills you'll gain: Overcoming Objections, Price Negotiation, Contract Negotiation, Vibe coding, Advertising, Google Ads, Closing (Sales), Marketing Psychology, Copywriting, B2B Sales, Social Media Marketing, Product Strategy, Order Management, Generative AI Agents, Brand Strategy, Branding, Marketing Materials, Rapport Building, Customer Retention, Logistics Management

    Beginner · Specialization · 3 - 6 Months

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    Packt

    Boto3 Essentials – Automate AWS Cloud with Python Boto3

    Skills you'll gain: Role-Based Access Control (RBAC), Automation, Python Programming, Cloud Infrastructure

    Intermediate · Course · 1 - 3 Months

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    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

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    Adobe

    Promote Community Events With AI

    Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Alex Genadinik

    How To Start An Ecommerce Business: Amazon, Ads & SEO

    Skills you'll gain: Advertising, Google Ads, Pay Per Click Advertising, Marketing, Amazon S3, WordPress, Selling Techniques

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management

    Beginner · Course · 1 - 4 Weeks

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    Northeastern University

    Software Quality Control and Management Part 2

    Skills you'll gain: Software Quality Assurance, Test Automation, Usability Testing, Quality Assurance, Software Testing, Usability, Test Tools, Software Development Life Cycle, Selenium (Software), Acceptance Testing, Test Script Development, Back-End Web Development, API Testing, Test Case, User Experience Design, Human Computer Interaction, Functional Testing, Cloud Computing, Database Management Systems, Leadership

    Intermediate · Course · 1 - 3 Months

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1…676869…326

In summary, here are 10 of our most popular marketing automation courses

  • Automate WIP Limits for Agile Projects: Coursera
  • B2B Sales: High-Impact Questions, Active Listening: Alex Genadinik
  • Automate and Analyze Project Backlogs Fast: Coursera
  • Gamification: University of Pennsylvania
  • Ecommerce: Sales Copywriting, Sell On Your Website Or Amazon: Alex Genadinik
  • Boto3 Essentials – Automate AWS Cloud with Python Boto3: Packt
  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Promote Community Events With AI: Adobe
  • How To Start An Ecommerce Business: Amazon, Ads & SEO: Alex Genadinik

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