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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
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    IBM

    IBM Applied DevOps Engineering

    Skills you'll gain: Cloud Deployment, CI/CD, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Agile Software Development, Scrum (Software Development), Application Deployment, Test Driven Development (TDD), Kubernetes, Gherkin (Scripting Language), Jenkins, Code Coverage, OpenShift, Cloud Applications, DevOps, Secure Coding, Grafana, System Monitoring, Agile Methodology

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    7.9K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    Adobe

    Promote Community Events With AI

    Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership

    Beginner · Course · 1 - 4 Weeks

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    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

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    Alex Genadinik

    Strategy For A YouTube Show For A Personal Brand

    Skills you'll gain: Podcasting, Content Creation, Social Media Strategy, Productivity Software, Content Strategy, Social Media, Content Marketing, Scheduling, Branding, Video Production

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Optimize AI: Plan, Evaluate, and Learn

    Skills you'll gain: Risk Analysis, Risk Management Framework, Decision Making, AI Enablement, Continuous Deployment, Project Management Software, Strategic Decision-Making, Operational Analysis, Release Management, Project Planning, Predictive Modeling, A/B Testing, Business Priorities, Operational Efficiency, Algorithms, Experimentation, Advanced Analytics, Procedure Development, Product Planning, Product Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Balance Sheet, Financial Accounting, Product Marketing, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Working Capital, Financial Analysis, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Case Studies, Market Share

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

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    Amazon Web Services

    AWS Cloud Support Associate

    Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, Linux Commands, Cloud Computing, Linux, Amazon S3, Web Applications, Information Technology, Customer Service, Software Development

    4.8
    Rating, 4.8 out of 5 stars
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    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
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    IBM

    IBM Program Manager

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Scrum (Software Development), Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Change, Responsible AI, Organizational Strategy, Agile Product Development, Agile Project Management, Risk Management, Governance, Cost Management, Project Management, Leadership

    4.8
    Rating, 4.8 out of 5 stars
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    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Coursera

    Optimize Content for AI Visibility

    Skills you'll gain: Digital Marketing, Search Engine Optimization, Keyword Research, ChatGPT, Content Development and Management, Web Content, Content Performance Analysis, Technical Writing, JSON

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Agile Principles and Scrum Roles

    Skills you'll gain: Scrum (Software Development), Team Building, Team Management, Backlogs, Agile Project Management, Agile Methodology, Sprint Retrospectives, Team Leadership, Sprint Planning, User Story, Cross-Functional Collaboration, Case Studies, Project Management, Resilience

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • IBM Applied DevOps Engineering: IBM
  • Promote Community Events With AI: Adobe
  • GenAIBIZ: Making Generative AI Work for Your Business: CertNexus
  • Strategy For A YouTube Show For A Personal Brand: Alex Genadinik
  • Optimize AI: Plan, Evaluate, and Learn: Coursera
  • Claves de la Dirección de Empresas: IESE Business School
  • Analyze AI to Amplify Brand Success: Coursera
  • AWS Cloud Support Associate: Amazon Web Services
  • IBM Program Manager: IBM
  • Optimize Content for AI Visibility: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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